The South Carolina Democratic Party held their primary for governor on August 30 and it is noted as being the last attempt by former Governor Cole Blease at becoming governor again. Maybank, the mayor of Charleston, had the support of the Lowcountry and emerged victorious from the runoff on September 13 against Wyndham Manning because the Upstate failed to coalesce around his candidacy.
The general election was held on November 8, 1938 and Burnet Rhett Maybank was elected the next governor of South Carolina against token Republican candidate Joseph Augustis Tolbert. Being a non-presidential election and few contested races, turnout was much lower than the Democratic primary election.
Jordan, Frank E. The Primary State: A History of the Democratic Party in South Carolina, 1876–1962. pp. 41–43.
"Supplemental Report of the Secretary of State to the General Assembly of South Carolina." Report of the State Officers Boards and Committees to the General Assembly of the State of South Carolina. Volume I. Columbia, South Carolina: 1939, pp. 30–31.