AJ Bell

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AJ Bell
Public limited company
Traded asLSEAJB
IndustryFinancial Services
Founded1995 (1995) in Manchester, United Kingdom
Headquarters4 Exchange Quay, Salford Quays,
United Kingdom, M5 3EE
Key people
Les Platts (Chairman)
Andy Bell (Chief Executive)
ProductsSIPP, SSAS, ISA, Junior ISA, GIA
BrandsAJ Bell Youinvest
AJ Bell Investcentre
AJ Bell Platinum
AJ Bell Securities
AJ Bell Media
Revenue£89.7 million (2018)[1]
£28.3 million (2018)[1]
£22.6 million (2018)[1]

AJ Bell is a public limited company that provides online investment platforms and stockbroker services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.


The company was formed in Manchester by Andy Bell and Nicholas Littlefair in 1995.[2] The company was the subject of an initial public offering valuing the business at £675 million in November 2018.[3]


The company currently has £47.7 billion of assets under administration and 214,800 customers as of April 2019.[4] Its main platform business operates under four core brands:

  • AJ Bell Youinvest is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account.[5][6][7]
  • AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.[8][9]
  • AJ Bell Platinum is a bespoke SIPP and SSAS provider offering customers a bespoke (custom) service.[10]
  • AJ Bell Securities is the company's stockbroking arm.[11]

The company also provides third party SIPP administration services[12] and owns a specialist financial publishing business in London known as AJ Bell Media.[13]


  1. ^ a b c "Annual Report 2018" (PDF). AJ Bell. Retrieved 2 March 2019.
  2. ^ "Firing Line: Andy Bell". ftadviser.com. Archived from the original on 2015-10-28. Retrieved 2015-09-18.
  3. ^ "AJ Bell valued at up to £675m as IPO price revealed". Citywire. 27 November 2018. Retrieved 2 March 2019.
  4. ^ "AJ Bell to beat market expectations after strong quarter". Manchester Evening News. 26 April 2019. Retrieved 26 April 2019.
  5. ^ "AJ Bell introduces capped annual charge on revamped D2C platform". Retrieved 2 March 2019.
  6. ^ "Pick the best (and cheapest) investment Isa platform This is Money". This is Money. Retrieved 2 March 2019.
  7. ^ Patrick Collinson. "Investing charges: where should you put your money?". the Guardian. Retrieved 2 March 2019.
  8. ^ "Sippcentre rebrands as AJ Bell Investcentre". ftadviser.com. Retrieved 2 March 2019.
  9. ^ "AJ Bell Investcentre GIA now via Canadian Life offshore bonds". FTSE Global Markets. Retrieved 2 March 2019.
  10. ^ "Everything you need to know about the AJ Bell Platinum SIPP - Investment Sense". Investment Sense. Retrieved 2 March 2019.
  11. ^ Nicholas Paler. "AJ Bell to launch platform next year". New Model Adviser. Retrieved 2 March 2019.
  12. ^ "More transparency for platforms, but more complexity too". Financial Times. Retrieved 2 March 2019.
  13. ^ "Financial Planner Online - AJ Bell acquires financial publisher MSM Media". financialplanneronline.co.uk.

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