Baojun

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Baojun (宝骏)
Marque
IndustryAutomotive
Founded2010; 9 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Matt Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website[1]

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; literally: 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The joint venture's commercial vehicles remain under the Wuling Automobile marque. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[4][5] and 996,629 in 2017.[6]

Products[edit]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[7] Sales started in late 2011 through a dedicated dealer network.[8]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[9] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[10] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[11]

Baojun E100[edit]

Baojun E100

The Baojun E100 is an electric city car.

Baojun E200[edit]

The Baojun E200 is an electric city car.

Baojun Lechi/Lechi Cross[edit]

The Baojun Lechi is a city car being essentially a rebadged Chevrolet Spark / Daewoo Matiz. Its crossover version is called the Lechi Cross.

Baojun 310/310W/330[edit]

The Baojun 310 is a subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.

Baojun 360[edit]

The Baojun 360 is a compact MPV.

Baojun 510[edit]

The Baojun 510 is a subcompact crossover SUV.

Baojun 530[edit]

The Baojun 530 is a compact crossover SUV. It replaced the 560 and sold since November 2018 under the Chevrolet brand as the Second Generation Captiva in Colombia and Thailand, under the MG brand as the Hector in India and the Wuling brand as the Almaz in Indonesia.

Baojun 560[edit]

The Baojun 560 is a compact crossover SUV. It was replaced by the 530.

Baojun 610/630[edit]

The Baojun 610 is a compact hatchback. Its sedan version is called 630 (sold in Egypt and other North African Countries as the rebadged second generation Chevrolet Optra from 2011-present).

Baojun 730[edit]

The Baojun 730 is a compact MPV slotted above the 360. For the second generation model, it is sold under Wuling brand as the Cortez in Indonesia.

Baojun RS-5[edit]

The Baojun RS-5 is a compact crossover SUV slotted above the 530.

Baojun RM-5[edit]

The Baojun RM-5 is a 5-/6-/7-seater compact MPV related to the RS-5 based on Baojun RM-C Concept.[12]

Baojun RC-6[edit]

The Baojun RC-6 is a high-riding mid-size sedan.[13]

Gallery[edit]

See also[edit]

External links[edit]

References[edit]

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
  4. ^ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  5. ^ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  6. ^ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  7. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
  8. ^ Motor Trend 9 August 2011
  9. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
  10. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
  11. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
  12. ^ "Ini Dia Kakak Wuling Almaz, Baojun RM-5!". NYETIR.id (in Indonesian). Retrieved 2019-06-20.
  13. ^ https://carnewschina.com/2019/06/23/this-is-the-new-baojun-rc-6-sedan-coupe-crossover-for-china/