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BookArmy was a social networking website and book recommendation tool for readers, owned by HarperCollins. BookArmy was launched in February 2009, and closed in December 2010.

After being in private beta for some months the site went live in February 2009, though remained in its beta phase.[1] BookArmy was owned by HarperCollins UK and Fleming Media.[2] BookArmy carried every English language book with an ISBN, and featured pages for around six million books and authors. Site users could discuss and review titles, record their own personal book collection and create reading lists.[3] All data was collected from Nielsen.[4]

On 25 March 2009, BookArmy launched its video channel.[5] BookArmy closed on 21 December 2010 citing "strong competition from similar sites and fewer advertising opportunities".[6]

See also[edit]


  1. ^ David Kaplan (13 November 2008). "HarperCollins Book Recommendation Site 'Book Army' Won't Launch This Year After All". Paid Content UK. Retrieved 6 January 2011.
  2. ^ Graeme Neill (3 March 2009). "HarperCollins deploys BookArmy". Archived from the original on 16 April 2009. Retrieved 6 January 2011.
  3. ^ Graham Charlton (16 December 2008). "Site review: BookArmy beta". Econsultancy. Retrieved 6 January 2011.
  4. ^ Luan Goldie (18 September 2008). "HarperCollins opens book forum". New Media Age. Archived from the original on 10 March 2012. Retrieved 6 January 2011.
  5. ^ "BookArmy goes video". 1 April 2009. Archived from the original on 15 September 2012. Retrieved 6 January 2011.
  6. ^ Graeme Neill (10 December 2010). "HarperCollins stands down BookArmy". Retrieved 16 December 2011.

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