|College Prowler, Inc.|
|Founded||August 9, 2002 in Pittsburgh|
|Luke Skurman, Founder and CEO|
Number of employees
Niche.com, Inc., formerly known as College Prowler, is an American company headquartered in Pittsburgh, Pennsylvania, that runs a ranking and review site. The company was founded by Luke Skurman in 2002 as a publisher of print guidebooks on US colleges, but now runs a website with information on K-12 schools, colleges, cities, neighborhoods, and companies across the United States.
Niche was founded as College Prowler in August 2002 by Luke Skurman. Then a student at Carnegie Mellon University's Tepper School of Business, Skurman spun the company out of a project in his entrepreneurship class.
In 2004, the small company obtained an investment of $500,000 from Glen Meakem, who became the Chairman. In 2005, College Prowler was recognized by Fast Company for being one of the 50 fastest-growing companies in the nation. Originally, the company produced print guidebooks, but by 2007 their content was made available online for a subscription fee, and then by 2009 the subscription was removed making all web content free.
Niche, as College Prowler, provided rankings, report cards (with attributed grades) and reviews of colleges in the US. During their rebranding process, in addition to colleges, Niche added coverage of K-12 schools as well as neighborhoods under their "places to live" category.
In a 2008 scandal known as "Facebookgate", hundreds of spurious "Class of 2013" groups were created on Facebook for the purpose of promoting College Prowler. Such groups would normally be created by actual students or colleges themselves. According to the CEO, "The original purpose was to use these groups as a way to inform students that they can access a free guide about their new college on our site." He also added, "No employee or anyone else associated with College Prowler has used these groups to send out messages or wall posts." College Prowler later removed all administrative access from the 125 groups, admitting "It was clearly over the line".
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- Dill, Kathryn (April 14, 2014), Best cities and neighborhoods for millenials, Forbes, archived from the original on April 22, 2014, retrieved April 22, 2014
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- "Archived copy". Archived from the original on 2014-04-29. Retrieved 2014-04-29.CS1 maint: Archived copy as title (link) Facebookgate: Three Years of Facebook Forgery
- "Archived copy". Archived from the original on 2014-04-29. Retrieved 2014-04-29.CS1 maint: Archived copy as title (link) Facebookgate: Summary of a Scandal
- "Archived copy". Archived from the original on 2014-04-29. Retrieved 2014-04-29.CS1 maint: Archived copy as title (link) Facebookgate - Higher Ed Marketing
- "Company Created Official-Looking 'Class of 2013' Facebook Groups for Hundreds of Colleges". chronicle.com. 19 December 2008. Archived from the original on 10 January 2018. Retrieved 1 May 2018.