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Founded1987 (offline as Dabs Press)
1990 (offline as Dabs Direct and eventually online as Dabs.com)
HeadquartersBolton, England, UK
Area served
United Kingdom
Republic of Ireland
Key people
Helen Slinger (CEO)
RevenueIncrease £200m (2008)
Number of employees
ParentBT Group

dabs.com was an e-commerce retailer in the UK and a subsidiary of BT Group. It was one of the UK's largest internet retailers of IT and technology products.

Originally Dabs Press, from 1987 to 1990, and Dabs Direct, it primarily sold its products via advertisements in IT related magazine.[1] dabs.com was founded in Bolton by David Atherton and Bruce Smith[2] in 1987;[1] Dabs is an acronym of the initials of the founders' names. It subsequently grew to employ more than 200 people, with annual revenue of £200m from 5000 transactions daily. In April 2016 the dabs.com was phased out in favour of the BT Shop brand.[3]


In April 2006, it was announced that BT Group had purchased dabs.com for an estimated £30m and that the business would become a wholly owned subsidiary of BT.[4] Dabs.com was also a former shirt sponsor of Fulham FC.[5]


Dabs operated in Ireland under dabs.ie and previously operated in France, but this closed at the end of May 2006.


  1. ^ a b "David Atherton at E-consultancy". Retrieved 20 November 2008.
  2. ^ http://www.dabs.com/articles/help/new-to-dabs/about-dabs--our-history-and-growth-446.html
  3. ^ "BT to bin Dabs.com brand". www.theinquirer.net.
  4. ^ "BT buys online retailer dabs.com". BBC News. 28 April 2006.
  5. ^ http://www.sporting-heroes.net/content/thumbnails/00137/13612-zoom.jpg. Missing or empty |title= (help)

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