Dia (supermarket chain)

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Distribuidora Internacional de Alimentación, S.A.
Sociedad Anónima
Traded asBMADDIA
FoundedLas Rozas, Spain (24 July 1966 (1966-07-24))
Area served
Spain, France, Portugal, Turkey, Argentina, Brazil, China, Egypt, Ghana
Key people
  • Ana María Llopis, President
  • Ricardo Currás de Don Pablos, CEO
RevenueDecrease EUR€ 8.62 Billion (2017)[1]
Decrease EUR€ 109.5 Million (2017)[1]
Number of employees
42,600 (2017) [1]

Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain founded in 1979 which as of 2012 operates 6,914 stores internationally, making it Europe's third largest food sector franchiser.[2] It has also owned Schlecker in Spain and Portugal since 2013.[3] The company is headed by the Venezuelan-born Ana María Llopis.[4]


Dia supermarket in Beijing

Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. The chain also sells small appliances. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.

The Dia chain was created in Spain in 1979, and has undertaken an ambitious plan of international expansion with standard Dia stores in Argentina, Brazil, Spain, Greece and Turkey, in Portugal with "Minipreço" stores (although until 2001 they had "Dia" stores) and in France with "Ed" standard. In 2003 Dia opened stores in the People's Republic of China, where the number of openings in a year reached 300 stores. In Senegal, Ivory Coast and Nigeria, stores have been opened under the brand "citydia", with rapid growth being projected.[5] Dia opened its stores in Paraguay in November 2016.[6] The provide philosophy by Dia is to adapt each store to the needs of the local population.

At the end of March 2013 it had 6,914 stores, 46 distribution warehouses and approximately 47,500 employees worldwide,[7] with a turnover of 11,124 million Euros.[8] Dia also markets up to 7,500 Dia branded products internationally, including in countries where it has no stores such as Bulgaria and Senegal.[9]

From 2000 to 2011, Dia was part of the Carrefour Group[7] but following its spin-off it became independent and debuted in Madrid's IBEX 35 stock market on 2 January 2012.[10]

The Dia Group purchased the operation of Schlecker (including its 1,127 stores in Spain and 41 stores in Portugal, and four distribution centers) for 70.5 million Euros.[11]

In May 2019 the LetterOne investment fund increased its share in the Dia group to 69,76%, effectively taking control of the company.[12]


In 2014, Dia sold the whole of its business in France to Carrefour for 600 million euros.[13] Although the shops retain the Dia name and logo, Carrefour own-brand products are increasingly replacing Dia's.


  1. ^ a b c "DIA". DIA. DIA. Retrieved 18 July 2018.
  2. ^ "Franchises - Business - DIA Corporate". DIA. Retrieved 28 May 2015.
  3. ^ Developed with webControl CMS Intermark Tecnologías. "History - Company - DIA Corporate". Retrieved 28 May 2015.
  4. ^ Jimenez, Miguel (14 May 2011). "DIA será la mayor empresa española presidida por una mujer". El Pais (in Spanish). Retrieved 18 February 2013.
  5. ^ "Retail giant franchisee plans expansion blitz in "consumer-happy" Nigeria: at least 100 stores by 2020". Retrieved 24 May 2016.
  6. ^ "Llega desde España nueva cadena de supermercados". Retrieved 10 October 2016.
  7. ^ a b "About us: DIA Group". Dia. Retrieved 18 February 2013.
  8. ^ "DIA Statistics". Dia. Retrieved 18 February 2013.
  9. ^ Developed with webControl CMS Intermark Tecnologías. "Private-label brands - Business - DIA Corporate". Retrieved 28 May 2015.
  10. ^ "DIA Group joins Ibex 35". DIA. Retrieved 28 May 2015.
  11. ^ "DIA acquires the business of German Schlecker in Spain and Portugal". DIA. Retrieved 28 May 2015.
  12. ^ "LetterOne and Santander reach agreement over Dia debt". Financial Times. 20 May 2019. Retrieved 4 July 2019.
  13. ^ DIA, History

See also[edit]

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