Discovery Life

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Discovery Life
Discovery Life logo 2016.svg
LaunchedFebruary 1, 2011; 8 years ago (2011-02-01)
Owned byDiscovery Inc.
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
HeadquartersSilver Spring, Maryland
Formerly called
  • Discovery Fit & Health
  • (2011–2015)
Replaced
Sister channel(s)
Websitediscoverylife.com
Availability
Satellite
Cable
Verizon FiOSChannel 624 (HD)
Channel 161 (SD)
ComcastChannel 104 (SD)
Channel 1497 (HD)
IPTV
AT&T U-verseChannel 466
Frontier VantageChannel 466 (Northeast), 468 (Durham)
PhiloInternet Protocol television

Discovery Life is an American pay television channel owned by Discovery Inc. Launched on February 1, 2011 as Discovery Fit & Health, it was the result of the merger of Discovery Health Channel and FitTV, and currently focuses on reality-style programming dealing with "life events" (including but not limited to mental and physical health, and relationships). Much of its programming is drawn from the libraries of its predecessors, and sister channel TLC.

As of February 2015, approximately 46,696,000 American households (40.1% of households with television) receive Discovery Life.[1]

History[edit]

On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with Oprah Winfrey Network at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs.[2][3]

As Discovery Life[edit]

Initial logo branded as "Discovery Life Channel", used until 2016.

On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25–54, focusing upon life events and "the drama inherent in our everyday lives".[4][5][6]

Programming[edit]

The majority of the network's schedule consists of library programs (including series and specials) from TLC. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex Sent Me to the ER).

References[edit]

  1. ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Retrieved March 14, 2015.
  2. ^ "Discovery Health Lives On, Combining With FitTV". Multichannel. Retrieved 2018-03-10.
  3. ^ "Discovery To Launch New Health, Fitness Channel". TVNewsCheck. January 17, 2011. Retrieved April 26, 2015.
  4. ^ Steinberg, Brian (2014-07-08). "Discovery to Switch Fit and Health Channel to Discovery Life in January". Retrieved 2016-08-27.
  5. ^ "Discovery's Fit & Health to Rebrand as Discovery Life". Adweek. Retrieved 2018-03-10.
  6. ^ Lieberman, David (2014-07-08). "Discovery Will Rebrand Fit & Health Channel As Discovery Life". Retrieved 2016-08-27.
  7. ^ http://www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-discovery-life-channel-goes-inside-shock-trauma-20151230-story.html
  8. ^ http://www.ew.com/article/2014/11/03/discovery-life-channel-those-girls
  9. ^ "Discovery Fit & Health Programming". Discovery Channel Website. Retrieved April 26, 2015.
  10. ^ "TV Shows". Discovery Life Website. Retrieved September 18, 2015.