Draft Eisenhower movement
World War II
President of the United States
The Draft Eisenhower movement was the only successful political draft of the 20th century to take a private citizen to the Oval Office. It was a widespread American grassroots political movement that eventually persuaded Dwight D. Eisenhower to run for President. The movement culminated in the 1952 presidential election in which Eisenhower won the Republican nomination and defeated Democrat Adlai Stevenson to become the 34th President of the United States.
Eisenhower's military background
Dwight Eisenhower enrolled at the United States Military Academy, West Point, New York, in June 1911, and graduated in 1915. During World War I, he was denied a request to serve in Europe, and instead commanded a unit that trained tank crews. Following the war, he served under several notable generals, and was promoted to the rank of brigadier general in 1941.
He was responsible for planning and supervising several key wartime operations, including the invasions of: North Africa (1942), Sicily (1943), and France, along with the 1944–45 allied advance from Paris to the Rhine along the Western Front. He ultimately rose to the rank of five-star general in the United States Army during the course of the war, and served as Supreme Commander of the Allied Expeditionary Forces in Europe.
In November 1945, he was named Chief of Staff of the U.S. Army, and in December 1950 was named Supreme Commander of the North Atlantic Treaty Organization (NATO), and given operational command of NATO forces in Europe. Eisenhower also served as President of Columbia University from 1948 until 1953. He retired from active service on May 31, 1952.
"Eisenhower Boom" (1948)
Draft Eisenhower movements had emerged ahead of the 1948 election, mostly in the Democratic Party; in July 1947, Truman offered to run as Eisenhower's running mate on the Democratic ticket if Douglas MacArthur won the Republican nomination. Eisenhower rejected all requests to enter politics. He considered making a statement "similar to Sherman's", but did not reject running for the presidency as definitively as William T. Sherman because, as he wrote to Walter Bedell Smith, "I do not believe that you or I or anyone else has the right to state, categorically, that he will not perform any duty that his country might demand of him".
During 1947, momentum grew for the Draft Eisenhower movement—enough that on September 10, 1947, Eisenhower disclaimed any association with what the press was calling the "Eisenhower Boom." In mid-September 1947, US Representative W. Sterling Cole of New York voiced opposition to the nomination of Eisenhower or any other military leader, including George C. Marshall or Douglas MacArthur. In December 1947, an actor impersonating Eisenhower sang "Kiss Me Again" during a political dinner in Washington, DC, whose attendees included Truman (Democratic incumbent) and numerous Republican potential candidates: the song's refrain ran "...but it's too soon. Some time next June, ask me, ask me again, ask me, ask me again."
On April 3, 1948, Americans for Democratic Action (ADA) declared its decision to support a Democratic Party ticket of Eisenhower and Supreme Court Judge William O. Douglas due to Truman's lack of popular support. ADA also expressed its fear of the candidacy of former US Vice President Henry A. Wallace, his opposition to the Marshall Plan, and Wallace's support for Soviet appeasement. Adolf A. Berle Jr. and Franklin Delano Roosevelt Jr. expressed their belief that Eisenhower would accept the nomination. On April 5, 1948, Eisenhower stated again that he would not accept a nomination. By mid-April 1948, American labor unions entered the debate, as William B. Green, president of the American Federation of Labor (AFL), criticized the Congress of Industrial Organizations (CIO) for supporting the "Eisenhower Boom."
On July 2, 1948, the White House sent George E. Allen, friend and adviser to both Truman and Eisenhower, to the general to ask for yet another denial about his candidacy. On July 3, 1948, Democratic state organizations in Georgia and Virginia openly backed Eisenhower, as did former Supreme Court Justice Jeremiah T. Mahoney. The same day, Progressive presumptive candidate Wallace scorned the Eisenhower boom's southern supporters, saying, "They have reason to believe that Ike is reactionary because of his testimony on the draft and UMT [Universal Military Training]." On July 4, 1948, rumors abounded, e.g., Eisenhower would accept an "honest draft" or (from the Los Angeles Times) Eisenhower would accept the nomination if made by Truman himself. On July 5, 1948, a New York Times survey completed the previous day revealed that support for Eisenhower as Democratic nominee for President was "increasing among delegates," fueled by an "Anti-Truman Group" led by James Roosevelt of California, Jacob Arvey of Illinois, and William O'Dwyer of New York. US Senator John C. Stennis of Mississippi declared his support for Eisenhower. At 10:30 PM that night, Eisenhower issued an internal memo at Columbia for release by the university's PR director:
I will not, at this time, identify myself with any political party, and could not accept nomination for public office or participate in a partisan political contest.
Support persisted nonetheless, and on July 6, 1948, a local Philadelphia group seized on Eisenhower's phrases about "political party" and "partisan political contest" and declared their continued support for him. The same day, Truman supporters expressed their satisfaction with the Eisenhower memo and confidence in the nomination. By July 7, 1948, the week before the 1948 Democratic National Convention, the Draft Eisenhower movement drifted onwards, despite flat denials by Eisenhower and despite public declarations of confidence by Truman  and Democratic Party national chairman J. Howard McGrath. Nevertheless, 5,000 admirers gathered in front of Eisenhower's Columbia residence to ask him to run.
In 1948, US Senator Claude Pepper of Florida, although friends with Progressive Party leader (and future candidate) Henry A. Wallace, was one of the Eisenhower supporters. On July 7, 1948, Pepper went further than any other supporter with an extraordinary proposal:
Senator Claude Pepper of Florida called on the Democratic party today to transform itself temporarily into a national movement, draft Gen. Dwight D. Eisenhower as a "national" and hence "nonpartisan" Presidential candidate and promise him substantial control of the party's national convention opening in Philadelphia next week.
It would be necessary, Mr. Pepper suggested, for the convention to invite General Eisenhower to write his own platform and to pick the Vice~Presidential nominee.
Moreover, the Senator said, the general should be assured that the Democrats would never make partisan claims on him, and he should be presented not as a "Democratic" candidate but the candidate of a convention "speaking not as Democrats but simply as Americans."
When Eisenhower declined again, Pepper joined the Party in supporting Truman. (Pepper also made a bid for presidential candidacy but withdrew it.) On the evening of July 9, 1948, Roosevelt conceded at "Eisenhower-for-President headquarters" that the general would not accept a nomination. During the convention (July 12-14, 1948) and after, concern persisted that the Eisenhower Boom had weakened Truman's hopes in the November 1948 elections.
The Eisenhower Boom was over–for 1948.
Grassroots draft campaign (1952)
"Winter of Discontent"
The time from 1951 to 1952 has been called the American "Winter of Discontent". Americans were frustrated by the stalemated Korean War, with no clear end in sight, and Truman would not commit to seeking another term.
The Draft Eisenhower movement reemerged in 1951 in both the Republican and Democratic parties, as Eisenhower had not yet announced any political party affiliation and believed that he needed to remain nonpartisan, citing Army regulation 600-10.18.i forbidding partisan political activity by serving officers. Democrats sought a candidate who could help them retain the White House after Truman, who many felt could not win re-election. Hoping that Eisenhower would run on behalf of the Democratic Party, Truman wrote to Eisenhower in December 1951, saying: "I wish you would let me know what you intend to do." Eisenhower responded: "I do not feel that I have any duty to seek a political nomination." Republican New York Governor Thomas E. Dewey and Senator Henry Cabot Lodge, Jr. of Massachusetts meanwhile worked to persuade him to run. Lodge began encouraging Eisenhower to run more than two years before the 1952 Republican National Convention, and Dewey on 15 October 1950 had announced his support for the general. Irving Berlin even included a song called "They Like Ike" in his Broadway Musical Call Me Madam, which opened in October 1950. Republican admirers coined the phrase "I like Ike" (referring to "Ike", Eisenhower's nickname) in the spring of 1951 as a symbol of their hopes. The "I Like Ike" slogan was created when Peter G. Peterson of Market Facts (who would later be Secretary of Commerce under Richard Nixon) did research for the campaign and found out more people wanted to talk about how they trusted and felt comfortable with Ike, rather than describing their views on all the issues. Thus, "I Like Ike" went on all Ike paraphernalia.
An alternative to Taft
Eisenhower had told Kansas newspaper editor Roy A. Roberts in 1947 that he was "a good Kansas Republican like yourself". Although Roberts disclosed their conversation in 1951, Americans remained uncertain of Eisenhower's politics. Although he believed that he would win the presidency more easily and with a larger congressional majority as a Democrat, Eisenhower believed that the Truman administration had become corrupt and that the next president would have to reform the government without having to defend past policies. The internationalist wing of the Republican party, in turn, saw Eisenhower as an alternative to the more isolationist candidate, Senator Robert A. Taft who, before the primaries, was widely considered by insiders to be the frontrunner for the nomination. While Taft had voted against NATO, Eisenhower believed that the United States and its allies needed to oppose Communism through NATO and other collective security efforts. He hoped to settle the issue before taking the NATO post in Paris and met with Taft at the Pentagon in January 1951. Eisenhower offered to make a Shermanesque statement rejecting any possibility of running for the presidency if Taft agreed to support collective security with Europe. Taft refused.
During 1951, more Republican politicians announced their support for Eisenhower, while Democrats continued to assure him that he could win the presidency as a Democrat. Taft announced his candidacy for the Republican nomination on 16 October. On November 17, Lodge became the campaign manager for the Draft Eisenhower movement, still without any authorization from its candidate. By December, the movement had grown to the point that Eisenhower had his friend Clifford Roberts secretly organize a political advisory group of close, trusted persons to watch it, and as momentum behind Taft's candidacy grew, Eisenhower's reluctance to run declined. Lodge was perhaps the most vocal, effective, and persistent supporter of the movement, and after months of argument, persuaded Eisenhower to at least not repudiate a draft movement; Eisenhower also told Lodge that he was a Republican, which Lodge revealed during a January 6, 1952 press conference. Eisenhower announced through the military that Lodge was correct, and that while he would not ask to be relieved of his NATO assignment for political reasons, if the Republican party gave him "a duty that would transcend my present responsibility" at the convention in July and nominate him, he would run.
The New Hampshire primary
On January 6, 1952, Lodge entered Eisenhower's name into the New Hampshire primary ballot without Eisenhower's permission. Soon 24 newspapers including The New York Times endorsed Eisenhower, and Senator Paul Douglas even suggested that both parties nominate Eisenhower with differing vice-presidential running mates. For several weeks Eisenhower was a non-participant, however, and would not speak out on his views or declare himself a candidate. Through January and February Eisenhower wrote to friends and family members saying that he was flattered by the movement, but did not really believe it was as widespread as the media implied.
On February 8, the movement demonstrated its size. A Draft Eisenhower rally was scheduled to be held in Madison Square Garden on that day. The event planners expected no more than the arena's 16,000-person capacity, but over 25,000 showed up, and the New York City police and fire marshals could get very few people to leave. On February 11, famous businesswoman and aviator Jacqueline Cochran flew to Paris to show Eisenhower Serenade to Ike, a tribute film she had made. The film visibly touched Eisenhower, who began to shed tears when, at the end of the film, Cochran toasted to Eisenhower, saying, "To the President of the United States." Eisenhower later wrote of the event, describing his inner turmoil by stating, "I've never been so upset in years."
Despite remaining in Paris and doing no campaigning other than stating that he would run if nominated by the Republicans, on March 11, Eisenhower won the New Hampshire primary against Taft by 50% to 38% and captured all of the Republican delegates. Eisenhower announced that he was "astounded" and "moved" by the results and told a reporter, "Any American who would have that many other Americans pay him that compliment would be proud or he would not be an American." On 18 March, more than 106,000 voted for "Eisenhower", "Isenhowr", or "Ike" as a write-in candidate in the Minnesota presidential primary, only 20,000 behind favorite son Harold Stassen, who was on the ballot. That so many fellow citizens viewed him as "Ike" especially pleased the surprised general, who asked to be relieved of his NATO assignment and retired from the military on June 2. On June 4, Eisenhower made his first political speech in his home town of Abilene, Kansas.
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- "Liberals Seen Set to Back President: Former Eisenhower Groups Begin Task of Retracing Steps to Truman's Side". New York Times. 22 July 1948. Retrieved 29 December 2018.
- 50 Years Ago, Winter of Discontent, Winter 1951-52. The Eisenhower Institute. 2006.
- Southern Review of Books, Vol. 7, No. 1, January 2009.
- Ike Offers Not to Run for President. Dwight D. Eisenhower Memorial Commission. 2004.
- Immerman, Richard H. John Foster Dulles Lanham, Maryland: Rowman & Littlefield, 1998.
- Blake, David Haven. Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics (Oxford UP, 2016). xvi, 281 pp.
- Pickett, William B. (2000). Eisenhower Decides to Run: Presidential Politics and Cold War Strategy. Chicago: Ivan R. Dee. ISBN 1-56-663787-2. OCLC 43953970.
- 1952 "I Like Ike" presidential campaign advertisement
- Papers of Leonard Burchman, Director of publicity, New York State Citizens for Eisenhower, Dwight D. Eisenhower Presidential Library
- Papers of Howard C. Petersen, finance chairman of the National Committee of Eisenhower for President, Dwight D. Eisenhower Presidential Library
- Papers of Ione Sutton, staff member of Citizens for Eisenhower, Dwight D. Eisenhower Presidential Library