Dwell (magazine)

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CategoriesArchitecture and Design
PublisherDwell Media LLC
Total circulation
First issueOctober 2000
Based inSan Francisco, CA and New York, NY

Dwell is a design and technology brand. It was launched with a magazine in September 2000[1] to bridge the gap between design professionals and enthusiasts by CEO Lara Hedberg Deam with architecture and design critic Karrie Jacobs as its Editor-in-Chief. In August 2002 Jacobs left the magazine and was replaced by Senior Editor Allison Arieff. After Arieff, Sam Grawe held the position from 2006 - 2011, followed by Amanda Dameron from 2011 - 2017.

In summer 2016, the brand relaunched its digital destination as a community publishing platform, where users can create and share their own design content.[2]

In late 2016, the brand announced Modern by Dwell Magazine, a collection of over 200 products for Target.[3] Designed by Dwell co-creative directors of product design Chris Deam and Nick Dine, the collection includes both furniture and decor pieces and will launch on December 27, 2016.[4][5][6][7]

Dwell magazine is published 6 times a year by Dwell Life, LLC. According to the ProCirc, by the close of 2017 the magazine's circulation was 250,000.


  • April 2005 National Magazine Award for General Excellence in the 100,000-to-250,000 circulation category.[8]
  • March 2006 Adweek 2006 Creative Team of the Year award to creative director Claudia Bruno and photo editor Kate Stone[9]

In popular culture[edit]

The Tumblr blog "Unhappy Hipsters", which launched in 2010, pairs photos from Dwell with humorous captions that mock the ascetic lifestyle suggested by some of the photos. The blog achieved significant popularity at the time, and its creators wrote a spinoff book in 2011, It's Lonely in the Modern World.[10] The magazine was also mentioned in the 2012 episode "Tallahassee" of The Office. On December 9, 2012, Dwell appeared in The Simpsons episode "The Day the Earth Stood Cool", in which Springfield undergoes a modern architectural renaissance with the arrival of a cool couple who move in next door to Homer, Marge, and company after finding the house has “Neutra bones.”


  1. ^ "The 20 Best Magazines of the Decade (2000-2009)". Paste Magazine. November 26, 2009. Retrieved August 10, 2015.
  2. ^ "Dwell.com Relaunches As A Social Network For The Design-Obsessed". Co.Design. Retrieved 2018-03-14.
  3. ^ "Introducing Target's Latest Home Collab: Modern by Dwell Magazine". Target Corporate. Retrieved 2016-11-17.
  4. ^ Xie, Jenny (2016-10-10). "Dwell and Target collab on a collection of affordable modern furniture". Curbed. Retrieved 2016-11-17.
  5. ^ "New From Target And Dwell: Chic, Modern Furniture For $400 Or Less". Co.Design. 2016-10-10. Retrieved 2016-11-17.
  6. ^ "Target's Partners with Dwell Magazine for Home Collection". Apartment Therapy. Retrieved 2016-11-17.
  7. ^ Fusaro, Kim. "Target's Home Decor Is Going Modern—and It's Going to Sell Out Fast". Glamour. Retrieved 2016-11-17.
  8. ^ "Esquire Wins 2005 National Magazine Award". Hearst.
  9. ^ David Walker (March 10, 2006). "Home Grown: Creative Team of the Year Adweek". Dwell. Archived from the original on July 20, 2008. Retrieved July 25, 2008.
  10. ^ Penelope Green (October 12, 2011). "Q&A: The Unhappy Hipsters". The New York Times.

External links[edit]