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EVINE Logo.png
LaunchedMarch 12, 1991
Owned byEvine Live, Inc. (Comcast[1] [12.5%])
Picture format480i (SDTV)
1080i (HDTV)
SloganBe Good to Yourself
CountryUnited States
Broadcast areaNationwide
HeadquartersEden Prairie, Minnesota, United States
Formerly calledValueVision (1991–2000)
ShopNBC (2000–2013)
ShopHQ (2013–2015)
Evine Live (2015–2016)
Available in most marketsCheck local listings for stations
DirecTVChannel 316 & 73
Dish NetworkChannel 134 & 228
Verizon FiOSChannel 657 (HD)
Channel 157 (SD)
AT&T U-verseChannel 1424 (HD)
Channel 424 (SD)
Channel 39 (SD)
Streaming media
Live StreamWatch live
Digital media receiverRoku, Apple TV, Amazon Fire TV
Evine Live Inc.
Traded asNASDAQEVLV (Class A)[2]
Russell Microcap Index component
IndustryCatalog & mail order houses[2]
Number of locations
2 (HQ, warehouse)
Key people
Bob Rosenblatt (CEO)[3]
RevenueIncrease $666.65M
Increase $.077M
Increase $(2.515)M
Total assetsIncrease $233.7M
Total equityIncrease $78.208M
Number of employees
ParentThe Clinton Group (control)
Footnotes / references

Evine is a multi-channel video retailer and American cable, satellite and broadcast television network. Owned by Evine Live Inc., the channel is headquartered in Eden Prairie, Minnesota.[4] The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.



ValueVision was founded in June 1990 and began broadcasting in 1991.[citation needed]


In 2000, NBC purchased a share of the company.[5] In November of that year, ValueVision was rebranded as ShopNBC, including a logo with the NBC peacock.[6]

Reports surfaced in 2010 stating NBC would sell its stake in ValueVision, due in part to NBC Universal's pending merger with Comcast. NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010,[7] but ultimately decided in June 2010 to retain its stake in the company.[8]

ValueVision acquired NBCUniversal's financial stake in the company in 2013, and announced the network would be renamed ShopHQ (visually branded as SHQP).[4] Mark Cuban's American Dream aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.[9]


On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.[10] The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. The company has also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams, Nancy O’Dell, Holly Robinson Peete, Karen Fairchild, Dr. Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond and Bob Vila. It also sells products on its e-commerce website, Evine.com.

EVINE Live launched a high definition feed of the channel in 1080i (including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after.

In July 2016, EVINE dropped 'Live' from their on-air name.

Former logos[edit]


  • KPOM-LP 14.1 Los Angeles, California; owned by Venture Technologies Group, LLC
  • KVHD-LD 26.1 Los Angeles, California; owned by New York Spectrum Holding Company
  • WWDP 46.1 (HD) 46.2 (SD) Boston, Massachusetts; owned by WRNN-TV Associates Limited Partnership
  • KZMM-CD 22.2 Fresno, California, owned by Caballero Acquisition, LLC
  • KFWD 52.4 Fort Worth, Texas; owned by NRJ Holdings, LLC
  • WRTN-LP 6.6 Alexandria/Nashville, Tennessee; owned by Richard C. and Lisa A. Goetz
  • WACP 4.2 Atlantic City, New Jersey; owned by Western Pacific Broadcast


  1. ^ "EVINE Live Inc company : Shareholders, managers and business summary - Nasdaq: EVLV - MarketScreener". www.4-traders.com.
  2. ^ a b c d e f "EVLV Profile". Yahoo! Finance. Yahoo. Retrieved February 13, 2015.
  3. ^ "Evine Live Inc. Announces Permanent Chief Executive Officer". Evine. 18 August 2016. Retrieved 22 August 2016.
  4. ^ a b Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  5. ^ "Valuevision vamping NBC brand". Broadcasting & Cable. February 23, 2001. Retrieved June 24, 2010.
  6. ^ "ValueVision network becomes ShopNBC". Broadcasting & Cable. March 12, 2001. Retrieved June 24, 2010.
  7. ^ NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
  8. ^ Brooks Suzukamo, Leslie (June 24, 2010). "NBC holding on to ValueVision stake, for now". St. Paul Pioneer Press. Retrieved June 25, 2010.
  9. ^ Halter, Nick (October 6, 2014). "Mark Cuban's other TV show brings him back to Minnesota". Minneapolis / St. Paul Business Journal. American City Business Journals. Retrieved February 13, 2015.
  10. ^ Kennedy, Patrick; Kumar, Kavita (November 18, 2015). "ValueVision to change name to EVINE Live". Star Tribune. Retrieved 7 February 2015.

External links[edit]