Earth Fare

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Earth Fare
IndustryNatural Foods
HeadquartersAsheville, North Carolina
Key people
Frank Scorpiniti, CEO
ProductsSpecialty, Local, Organic & Natural Foods
Number of employees

Earth Fare is an American health and wellness supermarket with 53 locations in 10 states throughout the southeast and Midwest United States.[1] It sells natural and organic food that the company claims to have the highest product standards in the United States (free of various artificial additives, high-fructose corn syrup, hormones and antibiotics),[2][3] and it is one of the largest natural and organic food retailers in the country.[4]


Founded by Roger Derrough in 1975,[5] the first store opened its doors in Asheville, North Carolina as “Dinner for the Earth”.[6] Initially, Dinner for the Earth offered only organic dried bulk foods in wood barrels and wellness products on handmade shelves. Six years later, the store expanded to a new location in Charleston, South Carolina, and thereafter continued its expansion to "mid-sized metros, with the savvy and wealth to support a healthy supermarket and no competition in the niche."[7]

Dinner for the Earth became “Earth Fare” in 1994, after the team grew from a specialty store to a full-service store with expanded offerings of products, like craft beer and artisanal cheeses. Oak Hill Capital bought the chain in 2012. The company maintains a list of 140 ingredients that its products do not contain, and customers may receive $50 gift cards if they spot one of said ingredients in one of the chain's products.[8]


All products the store carries are free of high fructose corn syrup, artificial fats, artificial trans fats, artificial colors, artificial flavors, artificial preservatives, artificial sweeteners, bleached or bromated flour, never administered antibiotics or added growth hormones. The company claims to have the highest standard in its organic produce in North America.[9][10]

While it sells food from around the world, the company also operates the policy of "100 mile Commitment" to sell as much local produce as possible from within a 100 miles radius of the store.[11][12]

Store Locations[edit]

Earth Fare has 53 locations in 10 states throughout the southeast and the midwestern United States, including North Carolina, South Carolina, Georgia, Alabama, Tennessee, Florida, Ohio, Michigan, Virginia and Indiana.[1] The fortieth opened in Ocala, Florida in 2017.[13]

Two Atlanta, Georgia locations closed and one in Columbus, Ohio closed in mid-2018.[14]

Since November 2017, Earth Fare has expanded into Virginia with three locations in Roanoke, Fairfax, and Williamsburg. As of March 2019, they are planning two additional stores within Virginia, in Richmond and Virginia Beach.

Currently, (March 15, 2019) Earth Fare is planning 50 additional stores over the next five years.


  1. ^ a b "Earth Fare, Inc". Earth Fare. Retrieved 2016-04-14.
  2. ^ "Our Food Philosophy". Food Fare.
  3. ^ Marks, John (June 11, 2018). "Earth Fare aims to bring 'longer, healthier, happier lives' to Fort Mill. And soon". The Herald.
  4. ^ "Earth Fare Opens First South Florida Location". Business Wire. June 11, 2018.
  5. ^ Boyle, John. "As Earth Fare grows, some workers feeling 'squeezed'". Citizen Times.
  6. ^ R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt (2012-08-01). Understanding Business Strategy Concepts Plus. p. 21. ISBN 9781285224992.CS1 maint: uses authors parameter (link)
  7. ^ Abidon, Emily (June 7, 1998). "Vegging out; Trendy Earth Fare relaxes the concept of 'grocery store'". The Post and Courier. p. 1.
  8. ^ Kelley, Pam (2017-08-03). "Earth Fare is in the crosshairs of the grocery wars". Business North Carolina.
  9. ^ "Earth Fare, Inc". Earth Fare. Archived from the original on April 23, 2016. Retrieved 2016-04-14.
  10. ^ Clark, Anthony. "New Earth Fare joins stores offering organic foods".
  11. ^ Angela Knipple, Paul Knipple (2013-03-29). Farm Fresh Tennessee: The Go-To Guide to Great Farmers' Markets, Farm Stands, Farms, U-Picks, Kids' Activities, Lodging, Dining, Wineries, Breweries, Distilleries, ... and More. The University of North Carolina Press. p. 171. ISBN 9781469607757.CS1 maint: uses authors parameter (link)
  12. ^ Timothy Woods, Margarita Velandia, Rodney Holcomb, Rebecca Dunning and Eric Bendfeldt (2013). "Local Food Systems Markets and Supply Chains". Choices. 28 (4): 1–4. JSTOR choices.28.4.04.CS1 maint: uses authors parameter (link)
  13. ^ Anguiano, Richard. "New store in SW Ocala is Earth Fare's 40th".
  14. ^ "Earth Fare shutters 2 Atlanta-area stores, 1 in Ohio". The Citizen-Times. March 26, 2018. Retrieved October 12, 2018.

External links[edit]