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ProductsShoes, handbags and accessories

Endless.com was an American e-commerce site owned by Amazon, focused exclusively on shoes and accessories.[1] Amazon closed Endless.com on September 27, 2012 and directed its customers to Amazon.com/Fashion.[2]

Endless.com was created in December 2007 by Amazon, as their first separate e-commerce brand.[2][3] Launched sites in Japan, the UK, France and Germany mirroring Endless.com’s business under the name Javari.[4][5]

It was announced on July 22, 2009 that Amazon would buy online shoe retailer Zappos for $940 million in a stock and cash deal.[6]


  1. ^ Poland, Steve (5 January 2007). "Amazon.com launches independent Endless.com". techcrunch.com. Retrieved 2009-09-07.
  2. ^ a b Barr, Alistair (September 19, 2012). "Amazon.com Inc is closing its fashion website endless.com as the world's largest Internet retailer focuses on a new, upgraded apparel and accessories section of its main website". Reuters. Retrieved September 21, 2013.
  3. ^ Dara Kerr, "Amazon shutters popular shoe site endless.com," CNET, September 18, 2012.
  4. ^ FT.com, Amazon launches accessories brand in Japan, Financial Times, March 23, 2009
  5. ^ Stabe, Martin. "Amazon launches standalone footwear site Javari". retail-week.com. Retrieved 2009-10-02.
  6. ^ McCarthy, Caroline (July 22, 2009). "Amazon to snap up Zappos". CNet News. Retrieved July 24, 2009.

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