Fashions on Parade

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Fashions on Parade
Also known as''Television Fashions
Fashion Parade''
Presented byAdelaide Hawley Cumming
Country of originUnited States
Original language(s)English
No. of seasons1
Camera setupMulti-camera
Running time25 minutes
Original networkDuMont (1948-1949)
ABC (1949)
Picture formatBlack-and-white
Audio formatMonaural
Original releaseNovember 4, 1948 (1948-11-04) –
June 29, 1949 (1949-06-29)

Fashions on Parade is an American fashion-themed television series that aired on the now-defunct DuMont Television Network Fridays at 8pm EST from November 4, 1948, to April 24, 1949, then broadcast on ABC from April 27 to June 29, 1949. The show was hosted by Adelaide Hawley Cumming beginning on local DuMont stations on February 5, 1948.


The show featured models showcasing the then-latest fashions, and was the first national television program sponsored by Procter & Gamble. Each episode was 30 minutes long, and was also broadcast under the titles Television Fashions and Fashion Parade.

Episode status[edit]

Two episodes of the program (June 8, 1949, and a second 1949 episode) are held in the J. Fred MacDonald collection at the Library of Congress.

See also[edit]


  • David Weinstein, The Forgotten Network: DuMont and the Birth of American Television (Philadelphia: Temple University Press, 2004) ISBN 1-59213-245-6
  • Alex McNeil, Total Television, Fourth edition (New York: Penguin Books, 1980) ISBN 0-14-024916-8
  • Tim Brooks and Earle Marsh, The Complete Directory to Prime Time Network TV Shows, Third edition (New York: Ballantine Books, 1964) ISBN 0-345-31864-1

External links[edit]