|Founder||Paul and Jane Skogen|
Number of locations
|Mark Skogen, CEO and President|
|Products||bakery, catering, dairy, deli, frozen foods, general grocery, meat and seafood, wine & spirits, general merchandise, floristry|
Number of employees
Festival Foods is a family- and employee-owned grocery company operating stores throughout Wisconsin. It was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family. Festival's private label brands are supplied by SuperValu, with the majority under their Essential Everyday label.
In 1946, Paul and Jane Skogen opened Skogen's IGA with just $500. Paul's son, Dave Skogen, took over the company in 1976. In 1979, they acquired the Red Owl store in Holmen, Wisconsin. In 1991, Festival Foods opened their first store in Onalaska, Wisconsin, with the name licensed from Supervalu. In 2005, Dave Skogen was named 'Grocer of the Year' by the Wisconsin Grocers Association, in recognition of his work with Festival Foods. In 2006, Dave's son Mark Skogen became CEO. In 2014, Mark Skogen was also named 'Grocer of the Year' by the Wisconsin Grocers Association.
Road sign controversy
In December 2016, Festival was sued by Metcalfe Inc., which operates three grocery stores in Wisconsin, over the use of Festival's "Road Sign Marks", which both Festival and Metcalfe used to promote local products. Metcalfe accused Festival of "intentional, deliberate and willful" violations of trademark laws, since Metcalfe applied for a trademark on its "Wisconsin Food Miles" road sign as compared to Festival's "Locally Grown" road sign. Festival said that it would fight the suit.
In 2010, Festival Foods purchased the Apple Creek Inn of De Pere, and renamed it The Marq. The Marq is a 550 seat banquet and catering facility. In 2013, Festival added a second Marq location in Suamico. The Marq holds the catering rights for the National Railroad Museum and Vandervest Harley Davidson in Green Bay.
Festival Foods also hosts the Turkey Trot, a 2 and 5 mile walk/run that takes place on Thanksgiving in ten communities in Wisconsin. Proceeds from the event go to the YMCA and the Boys and Girls Clubs of America.
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