Festival Foods

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Skogen's Festival Foods
PredecessorSkogen's IGA
FounderPaul and Jane Skogen
United States[1]
Number of locations
Area served
Key people
Mark Skogen, CEO and President
Productsbakery, catering, dairy, deli, frozen foods, general grocery, meat and seafood, wine & spirits, general merchandise, floristry
OwnerSkogen Family
Number of employees
7,500 (2019)
DivisionsThe Marq
WebsiteOfficial website

Festival Foods is a family- and employee-owned grocery company operating stores throughout Wisconsin. It was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family.[2] Festival's private label brands are supplied by SuperValu, with the majority under their Essential Everyday label.


In 1946, Paul and Jane Skogen opened Skogen's IGA with just $500.[3][4] Paul's son, Dave Skogen, took over the company in 1976. In 1979, they acquired the Red Owl store in Holmen, Wisconsin.[3] In 1991, Festival Foods opened their first store in Onalaska, Wisconsin, with the name licensed from Supervalu.[4][5] In 2005, Dave Skogen was named 'Grocer of the Year' by the Wisconsin Grocers Association, in recognition of his work with Festival Foods.[6][7] In 2006, Dave's son Mark Skogen became CEO.[3] In 2014, Mark Skogen was also named 'Grocer of the Year' by the Wisconsin Grocers Association.[6][7]

Road sign controversy[edit]

In December 2016, Festival was sued by Metcalfe Inc., which operates three grocery stores in Wisconsin,[8] over the use of Festival's "Road Sign Marks", which both Festival and Metcalfe used to promote local products. Metcalfe accused Festival of "intentional, deliberate and willful" violations of trademark laws, since Metcalfe applied for a trademark on its "Wisconsin Food Miles" road sign as compared to Festival's "Locally Grown" road sign.[9] Festival said that it would fight the suit.[10]


In 2010, Festival Foods purchased the Apple Creek Inn of De Pere, and renamed it The Marq.[11] The Marq is a 550 seat banquet and catering facility.[12] In 2013, Festival added a second Marq location in Suamico.[13] The Marq holds the catering rights for the National Railroad Museum and Vandervest Harley Davidson in Green Bay.[13]

Corporate governance[edit]

Corporate headquarters[edit]

In September 2015, Festival announced plans for a new corporate headquarters facility in De Pere, Wisconsin.[1] Festival Foods also maintains a support office in Onalaska, Wisconsin.[7]

Charitable giving[edit]

In 18 cities in Wisconsin, Festival Foods sponsors an annual fireworks show.[14][15][16]

Festival Foods also hosts the Turkey Trot, a 2 and 5 mile walk/run that takes place on Thanksgiving in ten communities in Wisconsin. Proceeds from the event go to the YMCA and the Boys and Girls Clubs of America.[17]

Festival Foods also sponsors the Green Bay Marathon, Lifest, and Grocers on the Green Golf Outing.[16]


  1. ^ a b "Festival plans new De Pere headquarters". Greenbaypressgazette.com. Retrieved 9 August 2018.
  2. ^ "Festival Foods". Festival Foods. Retrieved 9 August 2018.
  3. ^ a b c "The Festival Foods Story". Festival Foods. Retrieved 9 August 2018.
  4. ^ a b Armstrong, Heather. "Dave Skogen: Success as businessman...and author". Wxow.com. Retrieved 9 August 2018.
  5. ^ "SUPERVALU INC. - Grocery Retail and Supply Chain Services - Homepage". Supervalu.com. Retrieved 9 August 2018.
  6. ^ a b "Skogen Named WGA Grocer of the Year". Progressivegrocer.com. Retrieved 9 August 2018.
  7. ^ a b c "Festival Foods' CEO is state Grocer of the Year". Greenbaypressgazette.com. Retrieved 9 August 2018.
  8. ^ "Festival Foods sued in trademark case". Milwaukee Journal Sentinel. Retrieved 2017-03-23.
  9. ^ "Metcalfe's Sues Festival Foods for Trademark Infringement". ProgressiveGrocer. 2017-01-03. Retrieved 2017-03-23.
  10. ^ "Festival Foods, Metcalfe's clash in court over trademark logo". La Crosse Tribune. Retrieved 2017-03-23.
  11. ^ "Apple Creek Inn". Festfoods.com. Retrieved 9 August 2018.
  12. ^ "Archived copy". Archived from the original on 2016-08-07. Retrieved 2016-07-15.CS1 maint: archived copy as title (link)
  13. ^ a b "The Marq". The Marq. Retrieved 9 August 2018.
  14. ^ "Archived copy". Archived from the original on 2016-07-01. Retrieved 2016-07-15.CS1 maint: archived copy as title (link)
  15. ^ "Festival Foods Fireworks". Festival Foods Fireworks. Retrieved 9 August 2018.
  16. ^ a b "Festival Foods and Community Involvement". Festfood.com. Retrieved 9 August 2018.
  17. ^ "Festival Foods 7th annual Turkey Trot". Fdlreporter.com. Retrieved 9 August 2018.

External links[edit]