ImageWorks: The What-If Labs

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ImageWorks: The What-If Labs
Epcot November 2015 (23080775512).jpg
AreaFuture World
(Imagination! Pavilion)
Coordinates28°22′22.29″N 81°33′5.06″W / 28.3728583°N 81.5514056°W / 28.3728583; -81.5514056
Opening dateJanuary 10, 1982 (ImageWorks)
January 10, 1999 (ImageWorks: The What-If Labs)
Closing dateOctober 10, 1998 (as ImageWorks)
General statistics
Attraction typeInteractive exhibit
DesignerWED Enterprises
MusicOne Little Spark
Hosted byFigment
Handicapped/disabled access Wheelchair accessible

ImageWorks: The What-If Labs is an interactive exhibit area located at the Imagination! pavilion on the western side of Future World at Epcot, a theme park at the Walt Disney World Resort in Bay Lake, Florida. The original Journey Into Imagination described ImageWorks as "the creative playground of the future". Before its 1998 closure, the attraction was originally named ImageWorks and was located in the upstairs area of the Imagination! pavilion. The What-If Labs saw the addition of new interactive musical and digital exhibits.

In 1999, the attraction reopened at the exit of Journey into Imagination with Figment. Kodak originally sponsored The What-If Labs, before ending its sponsorship in 2010.[1] As of early 2012, sponsorship of the area was assumed by ColorVision, a company that operates green-screen photo kiosks in many major theme parks.[2] In June 2016 the ImageWorks staircase area of the Imagination Pavilion reopened as a lounge for Disney Vacation Club members. The original ImageWorks is still believed to be intact as it has been walled off.[3]


ImageWorks (1982-1998)[edit]

The original Imageworks was located on the second floor of the pavilion. It was closed and partially dismantled during the 1998 renovation of the pavilion. Some of the original equipment remains in place, but guests are no longer able to enter the second floor.

  • Dreamfinder's School of Drama — Using a bluescreen, guests put themselves into a movie under the direction of Dreamfinder. Choices were a Western (Daring Deputies and the Return of Sagebrush Sam), a fantasy film (Enchanted Travelers -- The Wily Wizard and the Cranky King), or a science fiction film (Acrobatic Astronauts in Galactic Getaway).[4]
  • Pin Screens — A massive pin table.
  • Stepping Tones — Guests create music from stepping on color panels
  • Figment's Coloring Book — Guests colored images featuring Figment and Dreamfinder using electric "paintbrush guns"
  • Rainbow Corridor — A large tunnel that featured colored lights that followed the guests as they went through, with each guest getting a different color. This has gained high notoriety among Disney fans as Michael Jackson had several photos taken here in the 80s.
  • Electronic Philharmonic — By the usage of sensors, guests could conduct an orchestra.
  • Kaleidoscopes — Very large kaleidoscopes that could be controlled by the guest.
  • Vibrating Mirrors — An effect that made the guests reflection warp like a funhouse mirror.
  • Voice Activated Lumia — A 6-foot-diameter (1.8 m) sphere that would respond with light effects to the guests voice or sounds.
  • Bubble Projectors — In the small pyramid, bubbles were projected on circular screens under the guests control. When they overlapped they would create new colors

ImageWorks – The "What If" Labs (1999-present)[edit]

This Imageworks incarnation is located on the first floor of the pavilion, outside of the ride exit. The area is directly adjacent to the pavilion's gift shop. It was known as the Kodak "What If?" Labs from 1999-2010 while Kodak was a sponsor for the exhibit. The Kodak name has since been dropped.

  • Stepping Tones — much like the original, though now featuring picture panels making sounds
  • Figment's Melody Maker — Added in the 2002 refurbishment, guests can cause Figment to play an instrument to the tune of One Little Spark, changing pitch by what height Figment is at on the screen
  • Create A Figment — Also added in 2002, there are small touchscreens where guests can make their own Figment and email it to a friend or family member
  • Simon — Replaced photograph area due to Kodak's lack of sponsorship.

See also[edit]


  1. ^ "Kodak Ends Sponsorship of Epcot's Imagination! Pavilion — DisZine".
  2. ^ "Colorvision International Inc".
  3. ^ "'Disney Vacation Club New Lounge'". Member Lounge at Epcot – Now Open!.
  4. ^ Smith, Dave, Disney A to Z: The Official encyclopedia (New York, 1996: Hyperion), p. 151

External links[edit]

Coordinates: 28°22′22.29″N 81°33′5.06″W / 28.3728583°N 81.5514056°W / 28.3728583; -81.5514056