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CityEdinburg, Texas
Broadcast areaRio Grande Valley
BrandingWild 104
Slogan"The Valley's Party Station"
Frequency104.1 MHz (also on HD Radio)
First air dateFebruary 1972
FormatRhythmic CHR
ERP100,000 watts
HAAT373 meters (1,224 ft)
Callsign meaningB refers to Brownsville, Texas, the area and market it serves
(Capstar TX LLC)
Sister stationsKHKZ, KTEX, KVNS, KQXX-FM
WebcastListen Live
WebsiteWild 104

KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW at 1,224 feet haat. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in La Feria, Texas.


KBFM started out with a broad-based Top 40 direction when it debuted the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its Top 40 days.


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Coordinates: 26°06′04″N 97°50′20″W / 26.101°N 97.839°W / 26.101; -97.839