|Broadcast area||Rio Grande Valley|
|Slogan||"The Valley's Party Station"|
|Frequency||104.1 MHz (also on HD Radio)|
|First air date||February 1972|
|HAAT||373 meters (1,224 ft)|
|Callsign meaning||B refers to Brownsville, Texas, the area and market it serves|
(Capstar TX LLC)
|Sister stations||KHKZ, KTEX, KVNS, KQXX-FM|
KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW at 1,224 feet haat. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in La Feria, Texas.
KBFM started out with a broad-based Top 40 direction when it debuted the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its Top 40 days.
- KBFM official website
- Query the FCC's FM station database for KBFM
- Radio-Locator information on KBFM
- Query Nielsen Audio's FM station database for KBFM
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