|Broadcast area||Dallas-Fort Worth/Denton/|
|First air date||1982 (as KWCS)|
|HAAT||620 meters (2,030 ft)|
|Callsign meaning||BridgepOrt's Country (station's former format)|
|Former callsigns||KWCS (1980-1993)|
|Owner||Liberman Broadcasting |
(Liberman Broadcasting of Dallas License LLC)
|Sister stations||KNOR, KZMP-FM/AM, KZZA|
Also part of the Liberman cluster: TV station KMPX.
KBOC (branded as Luna 98.3) is a radio station serving the Dallas/Fort Worth Metroplex with a Spanish CHR format. This station broadcasts on FM frequency 98.3 and is under ownership of Liberman Broadcasting. It is simulcasted on KMPX channel 29.13.
This station was first established in 1980 as KWCS on FM frequency 96.7 MHz with a Country format that was semi-automatically run by computers. It was nicknamed "Wise County Stereo". In 1993, the station swapped signals with KDVS (now KPMZ) and has changed its callsign to KBOC and leaning more to locally programmed country. For a time, it briefly was a sister station to KNOR 93.7 FM. Its former owner Dick Witkovski announced the sale of KBOC to Entravision Communications in 2005 and it apparently fell through (an intent to buy was on record back to 1999, pending station power upgrades). It then began simulcasting country music from KTFW-FM until November 11, 2005 when the station went dark. Entravision revived KBOC with a Tejano format on February 6, 2006 as "Jose 98.3", and after Liberman purchased the station in August 2006 (full acquisition took place in November), it became known as "El Norte 98.3" (since Liberman acquired KBOC and KNOR, they're now sister stations again).
As of 2011, KBOC has rebranded the station as "La Z 98.3" while maintaining its current Regional Mexican format.
In January 2016 KBOC changed their format to Spanish adult contemporary, branded as "Luna 98.3".In early 2018, Luna 98.3 flipped to Spanish CHR, targeting the younger hispanic listenership and compete with KDXX.
- Luna 98.3 - Official Website
- DFW Radio/TV History
- Query the FCC's FM station database for KBOC
- Radio-Locator information on KBOC
- Query Nielsen Audio's FM station database for KBOC