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KLUR 99.9KLUR logo.png
CityWichita Falls, Texas
Broadcast areaWichita Falls metropolitan area
Branding99.9 KLUR
Slogan"Texoma's Country Leader"
Frequency99.9 MHz
First air date1962
FormatModern Country
ERP100,000 Watts
HAAT246.3 meters
Callsign meaningKFMC (November 1962 to March 9, 1963)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKOLI, KQXC, KYYI

KLUR is a radio station serving Wichita Falls, Texas and Vicinity with a country music format. It operates on FM frequency 99.9 MHz and is under ownership of Cumulus Media.


Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, and Jim Russell.

External links[edit]

Coordinates: 33°54′04″N 98°32′24″W / 33.901°N 98.540°W / 33.901; -98.540