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KVMA-FM logo.jpg
CityShreveport, Louisiana
Broadcast areaShreveport-Bossier City
BrandingMagic 102.9
Slogan"The Classic Soul Station"
Frequency102.9 MHz (also on HD Radio)
First air date2000 (as KBED)
FormatSoul/R&B Oldies-leaning Urban Adult Contemporary
ERP42,000 watts
HAAT163 meters
Facility ID53030
Callsign meaningthe Voice of MAgnolia (in reference to original city of license, Magnolia, Arkansas)
Former callsignsKBED (1998-2005)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKMJJ, KQHN, KRMD-AM, KRMD-FM
WebcastListen Live
Listen Live via iHeart

KVMA-FM (102.9 FM) is an urban adult contemporary formatted radio station based in Shreveport, Louisiana, and serving the "Ark-La-Tex" region. Broadcasting on 102.9 FM, KVMA-FM is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossier City, Louisiana.

KVMA-FM was purchased in 2004 from Magnolia, Arkansas and relocated to the Shreveport Market on 107.9 MHz with Cumulus Broadcasting. In 2005, a short discussion between the FCC, Barksdale Air Force Base and Cumulus Broadcasting over the interference of 107.9 and the B52 Aircraft, the FCC shut down the 107.9 frequency forever in the Shreveport/Bossier area. Cumulus Broadcasting shutdown KVMA-FM and relocated its format to 102.9 one evening and temporarily shutdown KBED-FM (Mix 102.9 FM). KVMA-FM picked up the syndication rights to the Tom Joyner Morning Show. It is also the home of The Michael Baisden Show in the afternoons, and The Sweat Hotel at nights. KBED-FM is now KQHN-FM and was relicensed to 97.3 and serves the Ark-La-Tex area.

KVMA-FM transmit facilities are located near Downtown Shreveport on a Landmark non supported structure nicknamed Eiffel Tower. It is co-located with KMJJ-FM and KQHN-FM with the KRMD-FM auxiliary transmitter.

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Coordinates: 32°29′35″N 93°45′54″W / 32.493°N 93.765°W / 32.493; -93.765