KWJJ-FM

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KWJJ-FM
The Wolf 99.5 Logo.svg
CityPortland, Oregon
Broadcast areaPortland metropolitan area
Branding"99.5 The Wolf"
SloganThe Northwest's Hottest Country
Frequency99.5 MHz (also on HD Radio)
First air dateSeptember 16, 1968 (as KJIB)
FormatFM/HD1: Country
HD2: Sports (KFXX simulcast)
HD3: Sports (KMTT simulcast)
ERP50,000 watts
52,000 with beam tilt
HAAT386 meters (1,266 ft)
ClassC1
Facility ID13738
Transmitter coordinates45°29′20.00″N 122°41′40.00″W / 45.4888889°N 122.6944444°W / 45.4888889; -122.6944444
Callsign meaningK Wilbur J. Jerman, founder of the original KWJJ (now KFXX). (Callsign dates back to 1927.)
Former callsignsKJIB (1968-1985)
OwnerEntercom Communications
(Entercom License, LLC)
Sister stationsKFXX, KGON, KMTT, KNRK, KRSK, KYCH
WebcastListen Live
Websitethewolfonline.com

KWJJ-FM (99.5 MHz) is a commercial radio station in Portland, Oregon. It is owned by Entercom Communications and airs a country music radio format.[1] The studio is on SW Bancroft Street, near downtown Portland.[2]

The main transmitter is atop Portland's West Hills, off SW Fairmount Court.[3] KWJJ-FM has an effective radiated power (ERP) of 50,000 watts (52,000 with beam tilt).[4] The height above average terrain (HAAT) is 386 meters (1,266 feet).

History[edit]

Beautiful Music KJIB[edit]

The station signed on the air on September 16, 1968, as KJIB.[5] It was a stand-alone FM station, not attached to an AM station. KJIB was owned by Contemporary FM, Inc., with Bernard D. Seitz serving as owner and general manager. It played beautiful music, mostly instrumental cover versions of popular songs along with Broadway and Hollywood show tunes. The call sign referred to "jib," a sail used on sail boats.

In 1974, KJIB was acquired by Park Communications, which owned other easy listening stations around the country.[6] A year earlier, Park bought AM 1080 KWJJ, a longtime Portland country music station. For the first years of Park ownership, KJIB remained easy listening and KWJJ remained country.

Switch to Country[edit]

In the late 1970s, Park moved KJIB from mainstream easy listening to a new format known as "Beautiful Country."[7] The sound was soft, but used instrumental cover versions of Country songs, rather than Pop songs.

KJIB switched to a conventional country format in the early 1980s. The FM station played mostly contemporary country hits with only a small amount of DJ chatter, while the AM station continued as a personality country outlet, going back several decades for its playlist of country tunes. On August 19, 1985, KJIB changed its call sign to the current KWJJ-FM. The two stations simulcast the morning show and some other segments during the day. In 1995, AM 1080 KWJJ became a network affiliate for ABC's Real Country, a classic country service.[8]

Change in Ownership[edit]

In 1996, Fisher Communications bought KWJJ-AM-FM for $35 million.[9] Fisher owned radio and TV stations in Seattle and other Pacific Northwest cities. Fisher continued the mainstream country format on KWJJ-FM and briefly continued the classic country sound on AM 1080 KWJJ. The following year, the AM station became hot talk KOTK.

In 2003, Fisher Communications sold KOTK and KWJJ-FM to Entercom for $44 million.[10] Entercom changed the AM station to all-sports as KFXX. KWJJ-FM continued as a country outlet. On January 6, 2004, KWJJ-FM rebranded as "99.5 The Wolf."

Jingles and Imaging[edit]

KWJJ uses the "Reelworld One Country" jingles package and imaging service after dropping the "IQ Beats" custom package in 2009.[citation needed] Sweepers are done by Emily Mcintosh and Jack Murphy.[citation needed] This is Mcintosh's 10th country client and her fifth "Wolf" station to do sweepers and custom liners.[citation needed]

HD Radio[edit]

KWJJ broadcasts in the HD Radio format. The station carries two co-owned sports radio stations on its subchannels. KWJJ-HD2 airs a simulcast of AM 1080 KFXX, known as "The Fan." At one time, KFXX was an AM country station using the KWJJ call letters.

On October 26, 2015, KWJJ-HD3 launched with a simulcast of AM 910 KMTT, known as "910 ESPN Portland."

See also[edit]

References[edit]

  1. ^ "Station Information Profile". Arbitron. Retrieved June 21, 2009.
  2. ^ TheWolfOnLine.com/contact-us
  3. ^ Radio-Locator.com/KWJJ-FM
  4. ^ FCC.gov/KWJJ-FM
  5. ^ Broadcasting Yearbook 1970 page B-167
  6. ^ Broadcasting Yearbook 1975 page C-157
  7. ^ Broadcasting Yearbook 1980 page C-189
  8. ^ Stark, Phyllis (May 27, 1995). "Vox Jox". Billboard. 107 (21): 106.
  9. ^ Broadcasting & Cable Yearbook 2000 page D-371
  10. ^ Broadcasting & Cable Yearbook 2006 page D-416

External links[edit]