Lime (transportation company)
A Lime bicycle in Seattle, July 2017
|Headquarters||San Francisco, California|
Neutron Holdings, Inc. doing business under the name Lime, formerly LimeBike, is a transportation-rental company based in the United States. It runs bicycle-, scooter-, and car-sharing systems in various cities around the world. The systems offer dockless vehicles which users find and unlock via a mobile app which knows the location of available units via GPS and radio. Lime's charges typically start at $1 or €1 for a 30-minute ride on unpowered bicycles, while electric bicycles and scooters cost $1 to unlock plus a variable rate per minute depending on location.
- 1 History
- 2 Vehicles and deployment
- 3 Juicers
- 4 Controversy
- 5 Locations
- 5.1 United States
- 5.2 Outside United States
- 5.2.1 Argentina
- 5.2.2 Australia
- 5.2.3 Austria
- 5.2.4 Belgium
- 5.2.5 Canada
- 5.2.6 Chile
- 5.2.7 Czech Republic
- 5.2.8 Denmark
- 5.2.9 France
- 5.2.10 Germany
- 5.2.11 Greece
- 5.2.12 Hungary
- 5.2.13 Israel
- 5.2.14 Italy
- 5.2.15 Mexico
- 5.2.16 New Zealand
- 5.2.17 Poland
- 5.2.18 Portugal
- 5.2.19 Romania
- 5.2.20 Spain
- 5.2.21 Sweden
- 5.2.22 Switzerland
- 5.2.23 United Kingdom
- 5.2.24 Uruguay
- 6 Notes
- 7 References
- 8 External links
LimeBike was founded in January 2017 and raised US$12 million in venture funding led by Andreessen Horowitz in March 2017. The company's first location, University of North Carolina at Greensboro, launched in June 2017 with 125 bicycles.
LimeBike expanded in July 2017 to the cities of Key Biscayne, Florida, South Bend, Indiana, and South Lake Tahoe, California. On July 27, 2017, LimeBike launched with 500 bicycles in Seattle, Washington, becoming the city's second bikeshare operator.
The company closed a Series B round of venture funding in October 2017, announcing that it was valued at $225 million. A $335 million funding round in 2018 led to a valuation of $1.1 billion for the company, making it a unicorn.
In May 2019, co-founder and chief executive officer Toby Sun stepped down reportedly to focus on R&D while Brad Bao, a Lime co-founder, took his place as CEO.
Vehicles and deployment
Lime uses green-colored commuter bikes equipped with GPS units and 3G connectivity. The bicycles also have a front basket, a solar panel, and a smart lock. A mobile app is used to locate nearby bicycles and scan a QR code to unlock bicycles, which play a short chime. Rides cost $1 for every 30 minutes of use.
In May 2018, the company announced plans to begin development of transit pods, small self-driving electric vehicles. Lime applied for car-sharing permits in Seattle in October 2018 and later launched a service in December 2018 with a fleet of Fiat 500 Lounge cars branded as "LimePod."
In October 2018 Lime announced the release of a new model e-scooter with larger wheels, built-in suspension and an aluminum frame to combat vandalism and extend vehicle life.
Lime scooters are charged by gig workers, private contractors who sign up to become "Juicers"; the company sends approved Juicers charging equipment, and pays them to charge scooters overnight then place them at designated "groves" throughout the company's service area in the morning. Juicing can become competitive, with Juicers in some markets using vans and other creative means to pick up scooters all over the city.
The amount of money that Lime gives the independent contractors for charging a particular scooter depends on how long the scooter has been sitting out on the street after being flagged for needing a charge and before the Juicer reflags the scooter in an app to claim the reward.
Lime has been criticized for its approach towards municipalities, including ignoring local laws. In February 2019, a Fort Lauderdale Lime user was placed in a vegetative state after a violent collision with a car while riding a Lime scooter on the road, not the legally permitted sidewalk use. The injured woman was allegedly instructed to use the road by Lime's app. In September 2018, Lime sued San Francisco for denying Lime a permit. Lime had been operating in San Francisco without permission and received a cease-and-desist.  Lime has received cease-and-desist letters from numerous cities, including Reno, San Francisco, Indianapolis, and others.
Allegations of mudslinging PR
In November 2018, TechCrunch reported that Lime had engaged Definers Public Affairs, a public relations firm known for spreading "anti-semitic conspiracy theories" about George Soros, to send "mudslinging pitches" for Lime about its competitors. 
Some of Lime's electric scooters have been recalled due to mechanical failures. In October 2018, Lime recalled a number of its Segway Ninebot scooters after several cases of batteries "smoldering, or in some cases, catching fire".
In November 2018, Lime issued a recall of its Okai-model scooters on reports that the baseboards could "break in half". The recall was issued following internal comments by employees that its scooters were unsafe for public use.
In January 2019, Lime withdrew its scooters from two Swiss locations (Basel and Zürich) following accidents allegedly caused by brakes automatically activating when the scooters were still in motion.
In February 2019, Lime issued a safety update, announcing that some of its scooters could malfunction and their wheels could "lock up" at high speeds. The company was forced to temporarily withdraw its scooters from circulation in Auckland and Dunedin, New Zealand, after injuries caused by irregular braking incidents.
Locations where Lime operates are listed on its Web site, which is updated as appropriate:
- Alameda, California
- Albany, California
- Arlington, Massachusetts
- Arlington, Virginia
- Aurora, Colorado
- Austin, Texas
- Atlanta, Georgia
- Statesboro, Georgia
- Baltimore, Maryland
- Bellevue, Washington
- Bloomington, Indiana
- Boise, Idaho
- Suburbs of Boston, Massachusetts[note 1]
- Bothell, Washington
- Burlingame, California
- Charlotte, North Carolina
- Chicago, Illinois
- Cincinnati, Ohio
- Clayton, Missouri
- Columbia, Missouri
- Columbus, Ohio
- Dallas, Texas
- Denver, Colorado
- Detroit, Michigan
- Dublin, Ohio
- Durham, North Carolina
- Edina, Minnesota
- El Cerrito, California
- Elkhart, Indiana
- Elmira, New York
- Farmville, North Carolina
- Ferguson, Missouri
- Golden Valley, Minnesota
- Green Bay, Wisconsin
- Greensboro, North Carolina
- Hartford, Connecticut
- Hoboken, New Jersey
- Imperial Beach, California
- Indianapolis, Indiana
- Ithaca, New York
- Keyport, New Jersey
- Lafayette, Louisiana
- Long Beach, California
- Los Angeles, California
- Louisville, Kentucky
- Little Rock, Arkansas
- Lubbock, Texas
- Key Biscayne, Florida
- Meridian, Idaho
- Mesa, Arizona
- Metuchen, New Jersey
- Miami Shores, Florida
- Minneapolis, Minnesota
- Mobile, Alabama
- Monrovia, California
- Mountain View, California
- Nashville, Tennessee
- National City, California
- New York City
- Norfolk, Virginia
- North Bay Village, Florida
- North Miami, Florida
- Oakland, California
- Oklahoma City, Oklahoma
- Orlando, Florida
- Ogden, Utah
- Plainfield, New Jersey
- Plano, Texas
- Portland, Oregon
- Raleigh, North Carolina
- Reno, Nevada
- Rockford, Illinois
- Saint Paul, Minnesota
- Salt Lake City, Utah
- San Antonio, Texas
- San Diego, California
- San Jose, California
- Scottsdale, Arizona
- Seattle, Washington
- Spokane, Washington
- South Bend, Indiana
- South Lake Tahoe, California
- South San Francisco, California
- St. Louis, Missouri
- Sunnyvale, California
- Tempe, Arizona
- Tulsa, Oklahoma
- Wake Forest, North Carolina
- Walnut Creek, California
- Washington, D.C.
- Watkins Glen, New York
- West Yellowstone, Montana (summer months only)
- White Plains, New York
- Worthington, Ohio
- Yonkers, New York
Lime also operates on the following US college campuses:
- Arizona State University, Tempe, Arizona
- Barry University, Miami Shores, Florida
- California State University, Northridge
- East Carolina University, Greenville, North Carolina
- Eastern Kentucky University, Richmond, Kentucky
- Fayetteville State University, Fayetteville, North Carolina
- Georgetown University, Washington, D.C.
- Georgia Southern University, Statesboro, Georgia
- Guilford College, Greensboro, North Carolina
- Holy Cross College, Saint Mary's College, and University of Notre Dame, Notre Dame, Indiana
- Indiana University South Bend, South Bend, Indiana
- Michigan State University, East Lansing, Michigan
- North Carolina State University, Raleigh, North Carolina
- San Jose State University, San Jose, California
- University of Central Florida, Orlando, Florida
- University of Louisville, Louisville, Kentucky
- University of Minnesota, Twin Cities
- University of North Carolina at Greensboro, Greensboro, North Carolina
- University of South Alabama, Mobile, Alabama
- University of Toledo, Toledo, Ohio
- University of Washington, Seattle, Washington
- The Ohio State University,Columbus, Ohio
- The University of Texas at Austin, Austin, Texas
- Washington University of St. Louis, St. Louis, Missouri
- Texas Tech University, Lubbock, Texas
- Xavier University, Cincinnati, Ohio
Outside United States
- Adelaide Lime lost its operating permit after a two-month trial ended in April 2019 and its scooters were withdrawn.
- Monash University, Melbourne
Lime launched in Auckland and Christchurch in October 2018.
Scooters with motors, and similar vehicles may not be used either on public roads or footpaths in Britain, although a change to the law was being considered in 2019. Motors to assist a pedal-driven bicycle are permitted, and Lime-E bicycles were introduced in 2018.
- London; in the non-central boroughs of Brent and Ealing initially, though usable if left elsewhere.
- Milton Keynes
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- Newsom, John (June 1, 2017). "Green machines: New bike share program gets its start at UNCG". News & Record. Greensboro, North Carolina. Retrieved July 31, 2017.
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- Parrott, Jeff (July 7, 2017). "Bike-sharing company LimeBike is coming to South Bend". South Bend Tribune. Retrieved July 31, 2017.
- "New bike ride share program to start in South Lake Tahoe Saturday". South Tahoe Now. July 11, 2017. Retrieved July 31, 2017.
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- "Lime applies for car-sharing service in Seattle". Puget Sound Business Journal. October 29, 2018. Retrieved November 5, 2018.
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- Heffernan, Erin (November 6, 2018). "Inside the scooter side hustle: Charging for Lime and Bird is a new cutthroat gig in St. Louis". Retrieved November 6, 2018.
- Holley, Peter. "A Lime scooter accident left Ashanti Jordan in a vegetative state. Now her mother is suing on her behalf". The Washington Post.
- Thomas, Eric. "Lime files appeal; wants scooters back on San Francisco streets". ABC 7 News.
- Keeling, Brock. "Lime appeals San Francisco's scooter permit exclusion". Curbed.
- Higdon, Mike. "Reno's Lime Scooters gone for now; this isn't the company's first time being shut out". Reno Gazette Journal.
- Bhattacharjee, Riya. "'Public Nuisance:' San Francisco Issues Cease and Desist Letter for 'Unlawful' Electric Scooters". NBC Bay Area.
- "Lime operation manager reacts to cease-and-desist order from city". Wish TV.
- Lomas, Natasha. "Read the mud-slinging pitches Facebook's PR firm sent us". TechCrunch.
- Lomas, Natasha. "Read the mud-slinging pitches Facebook's PR firm sent us". TechCrunch.
- Deahl, Dani (October 31, 2018). "Lime removes some Segway Ninebot scooters from fleet amid concerns of battery fires". The Verge.
- Liptak, Andrew (November 11, 2018). "Lime issues recall for a scooter model after reports that they can break apart". The Verge.
- Holley, Peter. "Lime issues global recall of one of its electric scooter models amid fears that it can break apart in use". Washington Post.
- "Lime e-scooters pulled from Zurich and Basel after accidents". The Local. 9 January 2019.
- Roy, Eleanor Ainge (21 February 2019). "Auckland threatens to eject Lime scooters after wheels lock at high speed". The Guardian. Retrieved 2019-02-20.
- "Lime scooters suspended temporarily due to safety issues". The New Zealand Herald. 22 February 2019. Retrieved 11 June 2019.
- "Locations". Lime. Retrieved October 4, 2018.
- "Bike Share - Transportation". City of Bellevue. Retrieved 5 October 2018.
- "Malden Debuts Ofo and LimeBike - Dockless Bike Sharing Programs" (Press release). City of Malden. October 24, 2017.
- Vaccaro, Adam (April 13, 2018). "Thousands of dockless bikes headed for Boston's suburbs". Boston Globe.
- Repko, Melissa (August 4, 2017). "Is Dallas shifting gears? LimeBike, Spin join Big D's bike-share market". The Dallas Morning News. Retrieved August 8, 2017.
- "Bike Share". City of Green Bay.
- Bowen, Patty. "Bike share company deploys e-scooters in Meridian". IdahoPress.com. Retrieved 29 September 2018.
- Muscavage, Nick (April 20, 2018). "Plainfield to launch bike share program". mycentraljersey.
- Guerrero, Isaac. "LimeBike rolls into Rockford on Saturday".
- Cormier, Gregory (7 April 2018). "500 LimeBikes to hit stateline streets Saturday morning". mystateline.com.
- Melo, Frederick (September 19, 2018). "Lime rolls out 'dockless' bikes in St. Paul, complementing its scooters, and competing with Bird scooters". Twin Cities Pioneer Press. Retrieved October 4, 2018.
- "Walnut Creek latest to share in the bike-share movement". East Bay Times. 2018-01-23. Retrieved 2018-03-30.
- "Los monopatines eléctricos llegan a Buenos Aires". La Nacion (in Spanish). 2019-05-21. Retrieved 2019-06-21.
- "Lime-E electric share bikes have landed in Sydney". Techly. 2018-11-08. Retrieved 2018-11-10.
- "Brisbane to trial Lime shareable electric scooters". The Australia. 2018-11-15. Retrieved 2018-11-16.
- "E-Scooter trial comes to Adelaide during festival season". 9News. 2019-02-15. Retrieved 2019-02-20.
- "E-scooter company Lime threatens legal action after losing Adelaide operating permit". ABC News – abc.net.au. 11 April 2019. Retrieved 17 July 2019.
- Lanxon, Nate (2018-09-26). "Scooter-Rental Startup Lime Is Expanding in Israel, Vienna". Bloomberg (in French). Retrieved 2018-10-18.
- Weikle, Brandie (2 October 2018). "Lime e-scooters opens first Canadian location with pilot in Waterloo, Ont". CBC News. Retrieved 3 October 2018.
- Carolyn Said (11 December 2018). "The quick, cheap future of transportation: Lime scoots around the globe". San Francisco Chronicle. Retrieved 27 February 2019.
- "Miliardový startup Lime míří do Česka se sdílenými elektrickými koloběžkami". CzechCrunch (in Czech). Retrieved 2018-10-07.
- Ritzau (5 October 2018). "Up to 200 Electric Scooters to Appear on Streets of Copenhagen". The Local.
- De Clercq, Geert (June 21, 2018). "Lime launches electric scooters in Paris, targets Europe". Reuters. Retrieved July 12, 2018.
- Corot, Léna (2018-10-08). "Lime étend discrètement son service de trottinettes électriques en France". L'Usine Digitale (in French). Retrieved 2018-10-18.
- Bosredon, Mickaël (2018-10-31). "Bordeaux: Lime arrête son service de trottinettes électriques en libre-service". 20 minutes (in French). Retrieved 2018-11-03.
- Doumergue, Cyril (2018-10-20). "Mobilité : ce qui attend les Toulousains". La Dépêche (in French). Retrieved 2018-10-20.
- Colin, Beatrice (2018-10-23). "Toulouse: Faux départ et gros couac pour l'arrivée des trottinettes électriques en ville". 20 minutes (in French). Retrieved 2018-11-03.
- Auchard, Eric (December 11, 2017). "LimeBike expands to Europe as cycle-sharing rivalry mounts". CNBC. Retrieved March 1, 2018.
- Knoblach, Jochen (21 August 2018). "Neuer Fortbewegungstrend Elektro-Tretroller sollen auch bald in Berlin unterwegs sein". Berliner Zeitung (in German). Retrieved 2 October 2018.
- "US-Firma startet Fahrradverleih in Bremen". Radio Bremen. March 11, 2018. Retrieved March 15, 2018.
- Jendrischik, Martin (June 24, 2018). "Bike-Sharing: Swapfiets, WK-Bike, Lime kämpfen um Bremen". Cleanthinking.de. Retrieved June 24, 2018.
- https://www.manager-magazin.de/unternehmen/artikel/e-roller-in-berlin-koeln-hamburg-lime-circ-starten-mit-warnhinweisen-a-1273628.html. Missing or empty
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- "Budapest utcáin is elerhető lesz a Lime elektromos roller" [Lime electric scooters are available in Budapest] (in Hungarian). 2019-05-01. Retrieved 2019-05-01.
- Raz-Chaimovich, Michal (2019-02-06). "First Lime e-scooters deployed in Tel Aviv".
- Cahun, Antonio (2018-10-05). "Lime es otra compañía de scooters eléctricos compartidos que pronto comenzaría operaciones en México". Xataka (in Spanish). Mexico. Retrieved 2018-10-05.
- "Lime scooters launch in New Zealand's two largest cities". Stuff.co.nz. 15 October 2018. Retrieved 9 June 2019.
- Hayward, Michael (12 October 2018). "Lime scooters to hit the streets of Christchurch and Auckland". Stuff. Retrieved 12 October 2018.
- Miller, Tim (10 January 2019). "Lime time here for Dunedin". Otago Daily Times Online News. Retrieved 9 January 2019.
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- Barycki, Piotr (October 18, 2018). "Elektryczne hulajnogi opanowały centrum Wrocławia. Sprawdziliśmy, jak z nich skorzystać". Spider's Web (in Polish). Retrieved October 19, 2018.
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- "Trotinetes elétricas da Lime já estão em Lisboa!" (in Portuguese). Lisbon. 2018-10-04. Retrieved 2018-10-13.
- "Trotinetes elétricas da Lime chegam a Coimbra em Março" (in Portuguese). Coimbra. 2019-02-12. Retrieved 2019-03-15.
- "Serviciul Lime de inchiriat trotinete este disponibil in Bucuresti". Arena IT (in Romanian). 2019-05-27. Retrieved 2019-06-07.
- "Lime llega a España: así es el servicio de patinetes eléctricos compartidos de Uber y Google" [Lime comes to Spain: this is the shared electric scooter service of Uber and Google]. El Economista (in Spanish). June 21, 2018. Retrieved August 9, 2018.
- "Los patinetes eléctricos de alquiler de Lime ya circulan por Zaragoza" [The Lime rental electric scooters are already circulating in Zaragoza]. Heraldo de Aragón (in Spanish). October 10, 2018. Retrieved December 9, 2018.
- Zafra, Ignacio (2018-09-04). "Valencia exige a la empresa Lime que retire sus 200 patinetes eléctricos o lo hará la policía" [Valencia requires Lime to remove its 200 electric scooters, otherwise the police will do it]. El País (in Spanish). Valencia. Retrieved 2018-09-05.
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