Middle-market newspaper

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A middle-market newspaper is one that attempts to cater to readers who want some entertainment from a newspaper as well as the coverage of important news events. Middle-market status is the halfway point of a three-level continuum of journalistic seriousness; uppermarket or "quality" newspapers generally cover hard news and down-market newspapers favour sensationalist stories. In the United Kingdom, since the demise of Today (1986–1995), the only national middle-market papers are the Daily Mail and the Daily Express, distinguishable by their black-top masthead (both use the easy-to-carry tabloid paper size), as opposed to the red-top mastheads of down-market tabloids.[1]

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  1. ^ Read all about it!: a history of the British newspaper Kevin Williams; Taylor & Francis, 2010; page 9