Nijiya Market

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Nijiya Market
Asian supermarket
FounderSaburomaru Tsujino
HeadquartersTorrance, California
Number of locations
Area served
California, Hawaii
ProductsJapanese cuisine
ParentJinon Corporation[1]

Nijiya Market (ニジヤマーケット Nijiya Māketto) is a Japanese supermarket chain in America, with locations in California and Hawaii. Its corporate headquarters is in Torrance, California.[2] The store's rainbow logo is intended to represent a bridge between Japan and the United States.[3]

Founded in 1986 by Japanese immigrant Saburomaru Tsujino,[3] Nijiya Market opened its first store in San Diego, California.[1][4] Since its inception, it has offered a large variety of Japanese food products. In addition, Nijiya sells organic vegetables grown on its own 100-acre organic farm in Rainbow, California[5], created an internship program, and established its own brand under which rice, dashi, miso and other Japanese food products are made.[3]

Currently, Nijiya Market operates 12 stores in California and Hawaii. Among its locations are sites in San Francisco's Japantown,[6] San Jose's Japantown,[7] and Los Angeles' Little Tokyo. A Nijiya store that had operated in Hartsdale, New York closed in 2018.

Nijiya Market in Los Angeles' Little Tokyo

Gochiso Magazine[edit]

Nijiya Market publishes Gochiso Magazine (ごちそうマガジン), quarterly in Japanese and annually in English, which introduces Nijiya's products along with traditional Japanese recipes and articles covering the history of Japanese food culture.[4] It is through Gochiso and its business operations that Nijiya participates in the practice of shokuiku.


  1. ^ a b "Gochiso Contents 2014" (PDF). Gochiso. Nijiya Market (2014).
  2. ^ "Jinon Corp". Retrieved 2019-07-06.
  3. ^ a b c Kadvany, Elena (February 28, 2019), "A bridge to Japan", The Mountain View Voice
  4. ^ a b Goto, Asami (2013-10-18). ""Shokuiku" activities at Nijiya Market Thinking about the future of shokuiku activities that pass on the Japanese food culture in America".
  5. ^ Campbell, Felicia (2018-06-08). "Japanese Specialties at Nijiya Market on Convoy Street".
  6. ^ Keh, Grace (2011). Food Lovers' Guide to San Francisco: The Best Restaurants, Markets & Local Culinary Offerings. Globe Pequot Press. p. 174. ISBN 9780762776009.
  7. ^ Holbrook, Stett (2011-11-02). "Silicon Valley Japanese Markets". Boulevards New Media.

External links[edit]