|Owner||Viacom Media Networks|
|Introduced||February 2, 1999|
Noggin is an entertainment brand launched on February 2, 1999 as a joint venture between Viacom's Nickelodeon and Sesame Workshop. The Jim Henson Company also held a stake in the channel when it was launched. Noggin was initially advertised as both a linear television network and a website. The brand has since expanded to include three mobile subscription services, a second website and four defunct programming blocks worldwide. It was initially aimed at a pre-teen audience, and shifted its target demographic to preschool-aged children in April 2002.
The first service released under the Noggin brand name was a satellite television network, which operated from February 2, 1999 until September 28, 2009. Noggin's lineup during its first years consisted almost entirely of titles from Sesame Workshop's library, with occasional reruns of Nickelodeon and Jim Henson series. Most of the content was aimed at teenagers and Generation Xers. The two providers had over 5,000 hours of library material to broadcast, and did not produce original programming until a full year on the air had passed. The network shared its channel space with The N from 2002 until 2007, when Noggin became a 24-hour network.
Noggin commissioned its first half-hour original series for teenagers in April 2000, titling it A Walk In Your Shoes. A live game show aimed at pre-teens, Sponk!, premiered a year afterwards. This was one of many Noggin series that focused primarily on viewer-submitted content, along with the animated Phred On Your Head and its spin-off URL with Phred. A block of preschool-oriented series had become a staple of the network by 2002.
Noggin consistently received substantially higher ratings than Nickelodeon's other sister channels. It was viewed by an average of 529,000 households daily in early 2009, while The N was viewed by about 210,000 each day. At the time of its closure, Noggin reached over 64 million households in the United States (as opposed to the 1.5 million subscribers it reached upon being launched).
One of Viacom and Sesame Workshop's goals was to develop Noggin into a "cable-computer hybrid." Noggin.com, the channel's website, was launched in 1999 as a portal for exclusive content. Unlike Nick.com and other previous online ventures, the website was integrated into many television shows. Viewers were encouraged to offer suggestions for programs, such as the tween-oriented game show Sponk!, through the site. Throughout 2000, Bill Nye of Bill Nye the Science Guy answered questions asked by Noggin.com users between airings of his program. User-generated content submitted to Noggin.com was the focal point of The URL with Phred Show (whose title is a reference to the Noggin.com URL). In 2001, Noggin launched "Chattervision", which allowed viewers to comment on the network's programming through the website and see their conversations appear live on TV.
In 2001, CRC Press published "Interactive Design for Media and the Web", which provided an in-depth description of Noggin.com and stated that it included "complex and confounding games that kids will enjoy." Noggin.com was also listed in Dierdre Kelly's book "1001 Best Websites for Kids," published in the same year. In 2004, the site was the recipient of a Webby Award in the "Broadband" category. Later that year, it won first place in the "Brand Image and Positioning" category at the 21st Annual CTAM Mark Awards. 2004 also saw the release of Shell Education's "Must See Websites for Parents & Kids" book, which featured Noggin.com. Time Magazine included the Noggin site on its "50 Best Websites of 2004" list. It won a second Webby in the Youth category in 2005. In 2006, John Braheny published "The Craft & Business of Songwriting", which included a brief entry about Noggin.com's musical content (calling it "an innovative and popular site...that presents videos of children's artists"). Jean Armour Polly of Common Sense Media gave the site a positive review in 2007, noting that "young kids will get a kick out of playing games, coloring printable pages, and singing along to music videos all featuring their favorite TV characters." In 2008, it received a Parents' Choice Award and a nomination for a third Webby.
Viacom put $100 million toward online gaming initiatives, such as a subscription-based educational site called MyNoggin, in July 2007. The MyNoggin website was initially scheduled to launch in early September of that year, but was not made available to the public until October. The site's content was curriculum-based and intended for children in preschool through first grade. The games on MyNoggin covered major school subjects and included Noggin characters. In addition to activities, MyNoggin included printable workbooks that expanded upon math and science concepts. Parents were able to monitor their children's growth and activity on the site through daily progress reports. The website was free of advertisements and supported by subscriptions, which were available for online purchase and through prepaid game cards sold throughout 2008. Charter, Insight and Cox Communications customers were given unlimited access to MyNoggin as part of their cable subscriptions. The site also offered a week-long free trial.
A streaming service featuring episodes of Noggin shows was announced in January 2015. Most programs on the app were cancelled prior to its development. The application was unveiled in February 2015 and released on March 5 for iOS systems. It is updated monthly and includes full seasons of productions from Nickelodeon, Sesame Workshop, and Nelvana. In May 2015, many shows that had previously been available on Amazon Instant Video were moved to the Noggin app as a result of low sales. On November 18, 2015, it was made available for Android, Apple TV, and Kindle. On April 8, 2016, Alcatel Mobile announced that the Noggin app would come pre-loaded on its Alcatel Xess tablet.
The app received mixed reviews upon release. Brad Tuttle of Time predicted that paying $6 a month for a streaming app with much less content than Netflix would not be a popular idea with parents. Scott Porch of Wired wrote positively of Viacom's efforts to decrease their dependence on cable subscriptions with the app, but noticed that it was only "baby steps toward the no-cable-required model." Amanda Bindel of Common Sense Media commended the user-friendly layout and educational content, but felt that it lacked sufficient parental controls. In fall 2015, the app received a Parents' Choice Award in the Mobile Apps category.
Two international applications based on Noggin have been launched. In November 2015, a Spanish streaming app was released under the Noggin title in Latin America. It includes games based on Nick Jr. programs and full episodes of shows unavailable on the English app (such as the Spanish dubs of Roary the Racing Car and Rugrats). The app currently has a Facebook page and a section on the MundoNick website. A Portuguese version was released to Google Play and the Brazilian App Store on November 21, 2015.
Noggin was featured as a programming block on Nick Jr. UK from May 2004 until August 2005. It ran for two hours every night and included reruns of syndicated British television series for children. The timeslot was renamed Nick Jr. Classics on September 1, 2005.
On January 30, 2006, Noggin was launched as a block on TMF in the United Kingdom. The channel was available exclusively to Freeview subscribers at the time. Unlike the block from 2004, it featured currently-running Nick Jr. programs, such as Dora the Explorer and The Backyardigans. It ran every weekday from 7 a.m. to 9 a.m.
Nickelodeon included a Noggin programming block as part of its lineup from 1999 to 2000. The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air. It showcased one tween-oriented program every weekday. The timeslot proved successful in attracting thousands of visitors to the Noggin.com site. Nickelodeon revived the block for a single day on April 7, 2003 to advertise the restructuring of Noggin's lineup. The event incorporated episodes of Tweenies, Oobi, and Miffy and Friends into the Nick Jr. block. Commercials for the Noggin channel were also played between each regular program. Following the block's removal, premiere episodes of Noggin series (such as A Walk In Your Shoes, Bill Nye the Science Guy, and Jack's Big Music Show) were frequently simulcast on Nickelodeon and Noggin.
TV Land also included a temporary block of Noggin programming in 1999. Spanning two hours, it primarily showcased The Electric Company, along with commercials for Noggin. On-air continuity during the block included guest appearances by Mel Brooks, Bill Cosby, Morgan Freeman, Rita Moreno, and Joan Rivers.
In November 2005, Noggin signed its first merchandising agreement with the online marketplace CafePress. Themed notebooks, cards, mousepads, and clothing were sold on the Noggin website from then until 2009. The shop was created to satisfy parents who had been requesting merchandise since the brand's launch. Angela Leaney, Noggin's senior vice president of brand communications, stated that Noggin had "a huge, loyal following and we could not resist the calls from our audience, for Noggin merchandise, any longer." CafePress co-founder Fred Durham added that Noggin attracted strong interest from his company because of its "dedicated fan base," and that his goal was to share the products "with [Noggin's] millions of fans through quality branded merchandise." Christmas ornaments, which were only sold during the month of December, became the shop's best-selling items of 2005.
On April 28, 1998, Viacom and Sesame Workshop put together an initial investment of $100 million to start the first strictly educational television channel for children. Both organizations wished to combine television and online services to create a "kids' thinking channel," which was named Noggin (derived from a slang term for "head") to reflect its purpose as an educational medium. Noggin's primary goal was to provide informative entertainment for children aged 6–12. Sesame Workshop initially planned for it to be an advertiser-supported service, but later decided that it should debut as a commercial-free network.
To develop ideas for new programming, Noggin partnered with schools across the United States to research what would best educate children in grade school. In 1999, it provided each school involved up to $7,100 to run focus groups with students and teachers. The students' opinions and reactions to different activities were recorded and used to improve the content shown on Noggin. This generated controversy among the Commercial Alert organization, who considered Noggin's research a violation of education laws and called it "an unfortunate turning-point" for Sesame Workshop. Despite this, the program continued without disruption until June of that year.
The Noggin channel launched on February 2, 1999 to over 1.5 million subscribers via national satellite television provider Dish Network. It was marketed as both a satellite television station and a digital network.
Sweepstakes were a major part of Noggin's early advertising. In April 1999, it sponsored a contest in which viewers who submitted the correct lyrics of The Electric Company theme song had a chance to have their electric bills paid for a year. In 2000, Nickelodeon and Sesame Workshop distributed packages of school supplies (called "Noggin's Master of Suspense Kits") to 50,000 U.S. teachers as part of a sweepstakes designed to "celebrate creative, thoughtful educational instruction."
Noggin was initially perceived as a threat to PBS, because its programming consisted largely of Sesame Workshop series that had formerly aired on public television. Robert Ottenhoff, a former chief operating officer for PBS, addressed this in 1999; he stated that his company "can no longer differentiate ourselves by the uniqueness of the program genres we offer." Noggin made an effort to create more interactive programming in 2001, utilizing its website as a way to include viewer participation in many of its shows. It released a tween-oriented game show titled Sponk! in September, which included participation from children online and allowed Noggin.com visitors to chat with the hosts. The URL with Phred Show, which focused on content submitted to Noggin.com from viewers, launched in the same month.
In 2001, the Jim Henson Company sold its stake in Noggin to Sesame Workshop along with the rights to Sesame Street's characters. This left Oobi, which began production in 2000, as the only preschool series created while the company and Sesame Workshop both controlled Noggin's programming. In March 2002, Noggin manager Tom Ascheim announced plans to shift Noggin's demographic to preschoolers and create a new block for older children. On April 1, 2002, the channel space was divided into two blocks: Noggin, an extension of the channel's preschool block, and The N, targeted at pre-teens.
In August 2002, Sesame Workshop sold its 50% share of Noggin to Viacom. The buyout was partially caused by CTW's need to pay off debt, in addition to its interest in partnering with other broadcasters. While this limited the Workshop's control over the network's daily operations, it did not affect the company's influence on the programming lineup. Viacom entered a multi-year production deal with Sesame Workshop shortly after the split and continued to broadcast co-produced series (such as Play with Me Sesame). As part of the arrangement, Noggin became the primary broadcaster of the Workshop's Tiny Planets, Pinky Dinky Doo, and The Upside Down Show.
Following the split, creative executives from Noggin toured New York schools in search of ways to improve the channel's programming and continuity. Amy Friedman, senior vice president of development at Noggin, decided to model the channel after a well-run preschool. These ideas took effect in April 2003, when Noggin's slogan was changed to "It’s Like Preschool on TV." The changes also included revised branding and a new lineup, divided into thematic blocks based on key curricular knowledge. On December 31, 2003, a Nielsen Media Research report confirmed that the redesigned Noggin channel was available in 37.1 million households.
The continuity shown on Noggin and the Nick Jr. block had been entirely separate until December 2006, when Brown Johnson of Sesame Workshop created a single management team for the two entities. On-air spots for the Nick Jr. block were used to advertise the Noggin channel and vice versa.
On August 13, 2007, it was announced that Noggin and The N would become separate 24-hour networks later that year. The split was intended to improve how each network's different demographic was served. It took place on December 31, with The N taking the place of sister channel Nick GAS. A primetime marathon of family films (consisting of Franklin and the Turtle Lake Treasure and double-length episodes of Noggin series) aired in place of The N on Noggin's first full day of broadcast after the split.
On March 12, 2009, Viacom announced that the Noggin channel and The N would be replaced by Nick Jr. and TeenNick, respectively. The rebranding, which was intended to make all channels in the Nickelodeon family easily recognizable, took place on September 28, 2009. Although several Noggin series were carried over to the Nick Jr. channel, all Noggin continuity was phased out completely by 2012.
On January 29, 2015, Viacom CEO Philippe Dauman confirmed that the Noggin brand would be relaunched as a set of mobile subscription services. Commercials for the service have aired regularly across all Nickelodeon channels since the apps' release.
On April 6, 2002, Noggin launched a live version of its Play with Me Sesame series. It featured walk-around characters, interactive skits, and music from the show. Marketed as Noggin's Play with Me Sesame Mall Tour, the live show was presented in nine cities. It became a finalist in the 2003 Beacon Awards and received national coverage on CBS's news program The Early Show.
In May 2002, the Jillian's restaurant chain signed on as Noggin's first corporate marketing partner. Fifteen restaurants provided in-store branding based on Noggin series from then until 2004. Jillian's offered "Noggin Play Days" each Wednesday afternoon. At these events, attendees could watch a live feed of Noggin with themed activities and meals.
In March 2004, Noggin partnered with General Growth Property shopping centers to host Club Noggin, an educational program targeted at children aged 3–6. It debuted at five test malls in April of the same year. Attendance at the first several events exceeded expectations, leading General Growth to bring Club Noggin to over 100 malls across the United States. The monthly events were hosted by trained YMCA leaders, who distributed Noggin posters and merchandise to attendees. Each meeting featured a different Noggin character and encouraged visitors to create themed art projects. Television actors hosted Club Noggin events on occasion. The WB's Lori Moitié and RJ Johnson hosted sessions throughout 2005. Donovan Patton of Blue's Clues made appearances at Club Noggin in July 2006 to promote his show's tenth anniversary. Although Club Noggin was free of charge, pre-registration via the Noggin website was required. In 2005, Club Noggin received a Silver Community Relations Award in the International Council of Shopping Centers' MAXI Competition.
In August 2005, Noggin and Highland Capital Partners produced "Jamarama Live", a music festival that toured the United States. It began in October and continued until late 2006. Laurie Berkner, a musician on Jack's Big Music Show, performed at many Jamarama venues on the East Coast. Select concerts featured musical acts by the stars of LazyTown, Franklin, and Miffy and Friends. The festival also included meet-and-greet opportunities with Moose and Zee. The characters hosted karaoke, face-painting, and storytelling sessions during intermissions. Writers for Time Magazine noted that Jamarama's interactive attractions were similar to those of Lollapalooza, but "with sippy cups instead of beer cups." Jamarama proved more popular than other children's stage shows running at the time, such as those featuring Mickey Mouse. Noggin executives considered on-air advertisements a major contributor to the event's success. After the tour ended, a DVD set including Jamarama performances was released.
A Noggin float appeared at the 79th annual America's Thanksgiving Parade, held on November 24, 2005. In August 2007, Noggin partnered with St. Jude Children's Research Hospital and sponsored 14,000 of the organization's national Trike-A-Thon events. The network promoted the events through a series of four commercials that ran until summer 2008. At each Trike-A-Thon, attendees received workbooks featuring Noggin characters and certificates from Noggin's "Gold Star Club". Additionally, every school that hosted a Trike-A-Thon was thanked by Noggin on-air.
In April 2016, event venues throughout Mexico promoted the release of the Spanish Noggin application with appearances by costumed Nickelodeon characters, such as Dora the Explorer. Posters and banners providing a brief description of the app were present at these locations.
- "Viacom Inc. Annual Report 2006". Viacom International, Inc. March 16, 2006.
- James P. Steyer; Chelsea Clinton (May 6, 2003). The Other Parent: The Inside Story of the Media's Effect on Our Children. Simon & Schuster. pp. 212–. ISBN 978-0-7434-0583-6.
- Horace Newcomb; Lambdin Kay Distinguished Professor for the Peabody Awards Horace Newcomb (February 3, 2014). Encyclopedia of Television. Routledge. pp. 2060–. ISBN 978-1-135-19472-7.
- Barker, Kate. "Noggin spawns original educon for older kids". Kidscreen. Brunico Communications.
- "Noggin growing into tween TV". Playthings. March 21, 2002.
- "Viacom Inc. 2013 Registration Statement". Viacom International, Inc. June 3, 2013. Archived from the original on June 17, 2016.
- Ronald V. Bettig; Jeanne Lynn Hall (4 May 2012). Big Media, Big Money: Cultural Texts and Political Economics. Rowman & Littlefield Publishers. pp. 26–. ISBN 978-1-4422-0429-4.
- BoogarLists Directory of Cable TV Networks. BoogarLists. pp. 11–. GGKEY:3S103B71D7U.
- Heather Hendershot (1 February 2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. NYU Press. pp. 63–. ISBN 978-0-8147-3651-7.
- Katz, Richard (April 29, 1998). "MTV uses Nick's Noggin as new net". Variety.com. Penske Media Corporation.
- Warren, Angelina (July 19, 2011). "1990s Nickelodeon Returns to the Airwaves". Mashable. Retrieved April 1, 2018.
- McClellan, Steve (May 4, 1998). "CTW, Nick team up in 'Suite' deal" (PDF). Broadcasting & Cable.
- Bauder, David (April 29, 1998). "TV Execs Hopes Kids Use Their Noggin". The Washington Post.
- Umstead, R. Thomas (August 10, 2007). "Kid You Not: Noggin, The N to Split Up". Multichannel News.
- Jensen, Elizabeth (August 13, 2007). "A Coming of Age at Nickelodeon: Noggin and the N Will Get Their Own Channels". The New York Times. The New York Times Company.
- "Noggin to Debut Its First Original Series, A Walk in Your Shoes, with Stunt on Nickelodeon". PR Newswire. Cision Inc. April 19, 2000.
- Edward L. Palmer; Brian M. Young (17 October 2003). The Faces of Televisual Media: Teaching, Violence, Selling To Children. Routledge. pp. 89–. ISBN 978-1-135-63974-7.
- "Noggin Extends Preschool Block and Launches New Programming Block for Tweens as Part of Network Repositioning". Lawrence.com. March 21, 2002.
- Umstead, Thomas (March 1, 2009). "'Nick' Of Time For Rebrand". Multichannel News.
- "Noggin Press Releases 2007". Multichannel.com. Multichannel News. August 8, 2007.
- Westbrook, Bruce (January 6, 1999). "Noggin Channel For Kids Will Be Digital Network and Online Site". The Chicago Tribune. Archived from the original on October 26, 2015.
- "Uncharted territory ahead for the Media and Entertainment industry" (PDF). Syr.edu. Syracuse University.
- "Bill Nye, the Science Guy: Head Sparkologist". CBS News. January 7, 2000.
- "'Bill Nye, the Science Guy' Premieres on Noggin September 10, 2000 With an All-Day Marathon of Science". PR Newswire. September 5, 2000.
- "Noggin Goes Back to School With New Interactive Programming Beginning Monday, September 10". PR Newswire. Cision Inc. August 8, 2001.
- Umstead, Thomas (June 11, 2001). "Noggin adds interactive series". Multichannel News. Archived from the original on May 4, 2016. – via HighBeam (subscription required)
- "It's Not Television, It's 'Chattervision'". PR Newswire. Cision Inc. September 5, 2001.
- Nick Iuppa (September 7, 2001). Interactive Design for New Media and the Web. CRC Press. pp. 235–. ISBN 978-1-136-13405-0.
- Lynn C. Gustafson; Deirdre Kelly (2001). 1001 Best Websites for Kids. Teacher Created Resources. pp. 87–. ISBN 978-0-7439-3461-9.
- "Noggin - People's Choice 2004 Webby Awards". WebbyAwards.com. Webby Awards.
- "21st Annual Mark Awards: Networks and Content Providers". Multichannel.com. NewBay Media.
- Lynn Van Gorp (October 15, 2007). Must See Websites for Parents and Kids. Shell Education. pp. 212–. ISBN 978-1-4258-0474-9.
- "Noggin.com - TIME's 50 Best Websites of 2004". Time.com. Time.
- "Noggin website - 2005 Webby Awards". WebbyAwards.com. Webby Awards.
- John Braheny (September 26, 2006). The Craft & Business of Songwriting. Writer's Digest Books. pp. 341–. ISBN 1-58297-466-7.
- "Noggin.com - Common Sense Media". Common Sense Media. Common Sense Media Inc. Archived from the original on February 17, 2009.
- "Noggin.com - Parents' Choice". Parents-Choice.org. Parents' Choice Foundation.
- "Noggin.com - 2008 Webby Nominee". WebbyAwards.com. Webby Awards.
- "MTVN's Nickelodeon Commits $100 Million To Casual Gaming". Forbes.com. Forbes. July 18, 2007. Archived from the original on April 5, 2008.
- Liew, Jeremy. "Nick to spend $100m on 600 games". LSVP.com. Lightspeed Venture Partners.
- "Viacom's MTV Networks and BET Networks Implement New Structure for Linear and Multiplatform Content Distribution". PR Newswire. Cision Inc.
- Rusak, Gary (September 1, 2007). "Nick jumps into casual games with both feet, but will consumers pay to play?". Kidscreen. Brunico Communications.
- Rusak, Gary (October 22, 2007). "Nick's MyNoggin Goes Live". Kidscreen. Brunico Communications.
- Alexander, Leigh. "Nickelodeon Expands Its Games Biz with New Divisions". Kotaku.com. Gawker Media.
- Buckleitner, Warren. "When Web Time Is Playtime". The New York Times. The New York Times Company.
- Umstead, R. Thomas. "Noggin's Got Game with Pre-School Targeted Web Service". Multichannel.com. Multichannel News.
- "MyNoggin Mission Possible". BarkBark.com. Bark Bark.
- "MTVN bows MyNoggin with game focus". The Hollywood Reporter. New York City, New York.
- "MyNoggin 3-Month Subscription Card - Best Buy". BestBuy.com. Best Buy. Archived from the original on April 9, 2016.
- "Charter Helps Students & Families Head Back to School". Charter.com. Charter Communications. August 20, 2009.
- "Nickelodeon invests in online". Develop Magazine. NewBay Media. July 19, 2007.
- "Online vault for Cox High Speed users". ReviewJournal.com. Las Vegas Review-Journal. October 17, 2008.
- "MyNoggin". Noggin.com. Viacom International, Inc. Archived from the original on March 27, 2009.
- "Viacom to relaunch Noggin as mobile SVOD service". FierceCable.com. Questex Media Group. February 25, 2015.
- Flamm, Matthew (March 30, 2015). "Viacom's NY layoffs spotlight TV's radical upheaval". Crain's New York Business. Crain Communications.
- Walsh, Mark (August 25, 2015). "Landscape of Children's TV Shifted Beneath 'Sesame Street'". Education Week.
- "Nickelodeon debuts mobile service Noggin for the pre-K set". Phys.org. Omicron Technology Limited. February 26, 2015.
- "Nickelodeon to Launch Noggin Subscription-Video Service in March". Variety.com. Penske Media Corporation. February 25, 2015.
- Linder, Brad (February 26, 2015). "Nickelodeon launches Noggin: $6 per month mobile video service". Liliputing.com. Liliputing.
- "Kicking Off TV Upfront Season, Nick Revives Noggin Brand as Kids App". Brandchannel.com. Brandchannel. February 27, 2015.
- Shaw, Lucas (May 14, 2015). "Amazon Said to Drop Viacom Shows as Reality Fatigue Hits". Bloomberg L.P. Michael Bloomberg.
- Palenchar, Joseph (April 7, 2016). "TCL Readies Xess Tablet-Based Kitchen Hub". Twice.com. NewBay Media.
- Tuttle, Brad (February 26, 2015). "Nickelodeon Thinks You'll Pay $6 a Month for a Netflix for Preschoolers". Time. Time Inc.
- Porch, Scott (November 13, 2015). "Not Even Michael Bay Can Fix Viacom's Problems". Wired.
- Bindel, Amanda. "Noggin App - Common Sense Media". Common Sense Media. Common Sense Media Inc.
- "Noggin App - Parents' Choice". Parents-Choice.org. Parents' Choice Foundation.
- "Viacom presenta Noggin, una nueva app para chicos de edad pre escolar". TvCinews.com. TvCinews.
- Moncada, Emilce (March 9, 2016). "'Noggin' la nueva app para niños en edad pre-escolar". Estereofonica.
- Shaw, Lucas (March 15, 2016). "Cable A La Carte Is Becoming a Reality Outside the U.S." Bloomberg L.P. Michael Bloomberg.
- "VIMN lanza Noggin, nueva app preescolar" (in Spanish). Prensario Internacional. March 7, 2016.
- "Aplicaciones - MundoNick". Viacom International, Inc. Archived from the original on March 11, 2016.
- "Noggin: Videos de Nick Jr". Google Play. Archived from the original on November 21, 2015.
- "Noggin Brazil: Termos de Uso". MTV Networks Latin America. Archived from the original on May 20, 2016.
- "Noggin on Nick Jr. UK". NickJr.co.uk. Viacom International, Inc. Archived from the original on June 18, 2004.
- "Nick Jr. UK Schedule". NickJr.co.uk. Viacom International, Inc. Archived from the original on May 23, 2005.
- "Nick Jr. Classics UK". NickJr.co.uk. Viacom International, Inc. Archived from the original on February 3, 2006.
- Wilkes, Neil (January 5, 2006). "Nickelodeon to launch Noggin block on Freeview". Digital Spy. Hearst Magazines UK.
- "Viacom Launches Noggin on Freeview". BrandRepublic.com. Haymarket Media Group. January 6, 2006. Archived from the original on April 9, 2016.
- "Nickelodeon to Air Kids Programming via Freeview". Mediatel.co.uk. Mediatel Newsline. January 6, 2006.
- Stewart, Lianne (April 1, 2006). "New kid on the U.K. Freeview block". Kidscreen. Brunico Communications.
- "Noggin - Nickelodeon". Viacom International, Inc. Archived from the original on May 10, 2000.
- "From the entertainment wire". Racine Journal Times. March 13, 2000.
- Moss, Linda (July 18, 1999). "Preview may help Phred escape Pluto". Multichannel News.
- "3 series headed to Noggin". Variety.com. Penske Media Corporation. March 25, 2003.
- Heffley, Lynne (April 7, 2003). "Noggin network gathers a lineup of gigglies for the preschool set". The Los Angeles Times.
- "Noggin Introduces Oobi – The Friend Who's Always With You!". Viacom.com. Viacom International. March 25, 2003.
- "Nick Jr. and Noggin Preschool Shows Sizzle". PR Newswire. Cision Inc. September 15, 2005.
- Katz, Richard (April 14, 1999). "TV Land to power new cabler with 'Electric Company' run". Variety.
- "'Electric Company' a peek at Noggin". TulsaWorld.com. Tulsa World. April 18, 1999.
- "'Electric Company' Revived". Courant.com. Hartford Courant. April 20, 1999.
- Leaney, Angela (December 15, 2005). "Online store to launch from Noggin L.L.C." Youth Markets Alert. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- "The Noggin Shop". Noggin.com. Viacom International, Inc. November 15, 2005. Archived from the original on February 3, 2006.
- "Noggin Teams Up With CafePress.com to Announce First-Ever Merchandising Agreement With Leading Online Marketplace". PR Newswire. Cision Inc. November 9, 2005.
- "CaféPress.com to Sell Noggin Swag". Multichannel News. November 9, 2005.
- "A Very Cable Christmas: Profiling Through Your Gift List". Cable World. December 5, 2005. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- Ernst, Amanda (July 22, 2009). "Nickelodeon Promotes Mullen to Head On-Air Creative Strategy". Adweek. Prometheus Global Media.
- Hall, Jane (April 29, 1998). "Educational Outlet for Children is Announced". The Los Angeles Times.
- Flint, Joe (November 20, 1998). "Can Elmo get along with the Rugrats?". Entertainment Weekly.
- Mifflin, Lawrie (April 29, 1998). "THE MEDIA BUSINESS; New Network for Children on Cable TV". The New York Times. The New York Times Company.
- Kessler, Sarah (February 1, 2016). "Sesame Launches A Venture Arm To Invest In Startups That Help Kids". Fast Company.
- "EchoStar Launches New Noggin Network for Kids; DISH Network Teams Up With Nickelodeon and Children's Television Workshop to Offer Educational Programming" (PDF). Dish Network. January 8, 1999.
- A. Parasuraman; Dhruv Grewal; R. Krishnan (January 2006). Marketing Research. Cengage Learning. pp. 45–. ISBN 0-618-66063-1.
- Tabor, Mary (April 5, 1999). "Schools Making Easy Money by Helping Market Research". The New York Times. The New York Times Company.
- Bradbery, Angela (April 8, 1999). "Nader Urges Children's Television Workshop and Noggin to Stop Doing Market Research in the Schools". Commercial Alert.
- Moss, Linda (February 1, 1999). "Ops Take Wait-and-See Attitudes on This Week's Noggin Launch". Multichannel News. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- "Kids cable web Noggin launches". Variety.com. Penske Media Corporation. February 4, 1999.
- "The Third Annual Report on Trends in Schoolhouse Commercialism" (PDF). ERIC.ed.gov. University of Wisconsin–Milwaukee. September 1, 2000.
- Darcy Gerbarg (31 January 1999). The Economics, Technology and Content of Digital TV. Springer Science & Business Media. pp. 246–. ISBN 978-0-7923-8325-3.
- "Noggin unveils new interactive schedule". C21Media. 4 September 2001.
- "Sesame Street at The Jim Henson Company". The Jim Henson Company. Archived from the original on May 12, 2008.
- "Children's network does double duty". Lawrence.com. March 21, 2002.
- Everhart, Karen (September 2, 2002). "Sesame Workshop sells its stake in Noggin cable network". Current.org. Archived from the original on April 2, 2016.
- Jensen, Elizabeth (September 8, 2014). "Jeffrey D. Dunn Named Chief of Sesame Workshop". The New York Times. The New York Times Company.
- Wan, Tony (February 1, 2016). "JV Is for VC: Sesame Street Creator Launches $10 Million Venture Fund for Child Development". EdSurge.
- Godfrey, Leigh (August 9, 2002). "Nickelodeon Buys Out Noggin; Enters Into Production Deal With Sesame Workshop". Animation World Network.
- Ball, Ryan (June 17, 2003). "Bing and Bong Get Stuffed at Commonwealth Toy". Animation Magazine.
- Moody, Annemarie (August 21, 2008). "Noggin's Pinky Dinky Doo Returns For Second Season". Animation World Network.
- Lisa Guernsey (2012). Screen Time: How Electronic Media - From Baby Videos to Educational Software - Affects Your Young Child. Basic Books. pp. 101–. ISBN 978-0-465-03134-4.
- Michael Brody (16 January 2013). Seductive Screens: Children's Media—Past, Present, and Future. Cambridge Scholars Publishing. pp. 75–. ISBN 978-1-4438-4582-3.
- "Noggin Reinvents Itself - It's Like Preschool on TV!". PR Newswire. Cision Inc. May 25, 2003.
- "Viacom Inc. Annual Report 2003". Viacom International, Inc. December 31, 2003.
- Reeve Crook, Anthony (December 6, 2006). "Viacom's Nick Jr, Noggin teams merge". C21 Media.
- Baisley, Sarah (December 5, 2006). "Brown Johnson to Lead Nick Jr. & Noggin Teams Merged as Nickelodeon Preschool". Animation World Network.
- "MTVN's Noggin and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07". PR Newswire. Cision Inc. August 13, 2007.
- Catlin, Roger (December 31, 2007). "Dick Clark Back Again (We Hope)". Hartford Courant. Tribune Publishing.
- Rusak, Gary (December 18, 2007). "Noggin going 24/7". Kidscreen.
- Ball, Ryan (December 17, 2007). "Noggin Becomes 24-7 Network". Animation Magazine. Animation Magazine, Inc.
- Stransky, Tanner (March 13, 2009). "Nickelodeon rebrands portfolio: Noggin becomes Nick Jr.; The N becomes TEENick later this year". Entertainment Weekly. Time Inc.
- "Parents Rip Nick Jr. For 'Firing' Moose and Zee". WBBM-TV. CBS Corporation. March 7, 2012.
- "Nickelodeon To Debut A Subscription-Based Video Streaming Service This Spring". TechCrunch.com. TechCrunch. January 29, 2015.
- Hogan, Monica (March 20, 2002). "Noggin Sets Play Dates at Malls". Multichannel.com. Multichannel News.
- "Noggin's New Preschool Series, 'Play With Me Sesame' Hits the Road on a Nine-City National Mall Tour Commencing in April". PR Newswire. Cision Inc. March 20, 2002.
- Butler, Michelle (February 10, 2003). "CTPAA Announces Finalists for 2003 Beacon Awards". Association of Cable Communicators.
- Davis, Randy (February 10, 2003). "Noggin's Play With Me Sesame Mall Tour". Association of Cable Communicators.
- "'Burb Marketing: Jillian's and Noggin Team Up For Cross-Promotional Marketing and Media Partnership" (Press release). PR Newswire. May 7, 2002.
- "Jillian's, Noggin team up to market to families". BizJournals. May 7, 2002.
- "Noggin and GGP Team-Up To Launch 'Club Noggin,' A New Interactive Educational Experience for Preschoolers, at Malls Nationwide". PR Newswire. March 3, 2005.
- "Cool stuff for families". The Gainesville Sun. March 28, 2006.
- Donohue, Steve (April 19, 2004). "Going 'clubbing' at local malls: Noggin promo drives traffic, viewership". Multichannel News. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- Mikus, Kim (25 July 2004). "Club Noggin Draws Big Crowd". Daily Herald. – via Questia Online Library (subscription required)
- "Kids love Club Noggin". Tri-City Voice. May 31, 2005.
- "Club Noggin". The Ledger. August 24, 2005.
- Flores, Mayra (August 1, 2004). "Kids club debuts at mall" (PDF). Laredo Morning Times.
- Mikus, Kim (18 July 2004). "Club Noggin Ready to Entertain Little Ones". Daily Herald. – via Questia Online Library (subscription required)
- "Alderwood Mall entices families with TV shows". Puget Sound Business Journal. May 2, 2004.
- "Kids Club at NewPark Mall". Tri-City Voice. September 27, 2005.
- "Throughout July, Noggin Celebrates 10 Years of Blue's Clues". PR Newswire. Cision Inc. June 27, 2006.
- "CLUB Noggin Lakeland". The Ledger. June 16, 2005.
- "Club Noggin is back at Newgate Mall". PRWeb. January 6, 2005.
- "Club Noggin - ISCS U.S. MAXI Awards Competition". International Council of Shopping Centers.
- Harrington, Richard (November 18, 2005). "With Jamarama Club, 9:30 Truly is All Ages". The Washington Post.
- "National dancing toddler tour begins". Youth Markets Alert. October 15, 2006. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- Jeckell, Barry (September 28, 2005). "Billboard Bits: Ludacris, Austin City Limits, Jamarama Live!". Billboard.
- Heffley, Lynne (March 2, 2006). "Mosh pits with juice boxes?". The Los Angeles Times.
- Means, Sean P. (March 27, 2006). "Kid Rock". The Salt Lake Tribune.
- Honeyford, Brooke (October 20, 2006). "Jamarama is music and more". The Philadelphia Inquirer.
- "Jamarama gets kids jammin'". Youth Markets Alert. August 1, 2005. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- Will, Ed (March 29, 2006). "Kids get their own music fest – Jamarama Live!". The Denver Post. Digital First Media.
- Wright, Anders (March 12, 2006). "The kids are alright: Dan Zanes blends roots-rock and juice boxes". San Diego CityBeat. Southland Publishing.
- "Jamarama Live! Kidsfest Music Festival Tour Kicks off Third Leg October 2006". Business Wire. Berkshire Hathaway. October 3, 2006.
- "Munchkin music Tots shrug off Mickey and Barney for their own song and dance". Rocky Mountain News. E. W. Scripps Company. March 31, 2006. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- "Marketing music to kids turns more sophisticated; television advertisements become key". Youth Markets Alert. August 1, 2005. Archived from the original on February 2, 2017. – via HighBeam (subscription required)
- "Jamarama Live! Kidsfest". Barnes & Noble. Archived from the original on June 18, 2016.
- "The Parade Company: Parade Events". America's Thanksgiving Parade. Archived from the original on November 24, 2005.
- "Noggin Promotes Bike Safety Education Through a National Partnership With St. Jude Children's Research Hospital". PR Newswire. Cision Inc. August 8, 2007.
- "St. Jude Trike-A-Thon Event to Raise Funds for St. Jude Children's Research Hospital". StJude.org. St. Jude Children's Research Hospital.
- Rusak, Gary (August 9, 2007). "Noggin joins St. Jude for bike safety". Kidscreen. Brunico Communications.
- "Local Trike-A-Thon scheduled for next week". DailyProgress.com. Orange County Review. September 25, 2008.