Pretzelmaker

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Pretzelmaker
Subsidiary
IndustryRestaurant
PredecessorsPretzelmaker
Pretzel Time
Founded1991; 28 years ago (1991)
FounderJeffery Tripp
Number of locations
280 (2019)
Area served
Canada
Guam
Mexico
Philippines
Saudi Arabia
Qatar
United States
ProductsSoft pretzels, smoothies, soft drinks
ParentGlobal Franchise Group
Websitepretzelmaker.com

Pretzelmaker is a chain of independently owned and operated franchised stores that specialize in hand-rolled pretzels, smoothies and cold beverages. It is a franchise brand in the portfolio of Global Franchise Group. Along with sister brand Pretzel Time, it has more than 280 U.S. stores operating in 40 states and 59 international stores in Canada, Guam, Mexico, Philippines, Saudi Arabia and Qatar.

History[edit]

Former Pretzelmaker logo

Founder Jeffery Tripp opened the first Pretzelvania store in 1991. He changed the name of the company to Pretzelmaker for nationwide franchising purposes. Charles L. Smith was the founding President of Pretzelmaker, Corporation with Bruce W. Stratford, Legal Council and CFO. J. Kelly Hansen and Stephen A. Thorpe ran the day-to-day operations as co-founders and VP of Sales and VP of Operations respectively. The brand quickly grew to more than 100 franchises sold, with 40 stores operating by 1995 when it was bought by a group of investors that helped make Pretzelmaker a mall mainstay, particularly in the West Coast.[1] Don Cox, Marc Geman, Tony Joseph and Dale Fowler bought the company in 1995 with a small group of investors. In the next 36 months this group took the company from 11 opened stores to 288. Director of Operations Tony Joseph and his operation team were opening 7 locations a month. Mr. Joseph trained all franchisees US wide, Canada and Seoul Korea. Dale Fowler was the Sr. Vice President of Marketing. Mr. Fowler put Pretzelmaker on the map with Media articles from the top newspapers and magazines from all over the US. Don Cox was the President until he was relieved of his duties in 1998. Marc Geman was the CEO until the company was sold in 1999.

Pretzel Time logo

The first Pretzel Time store opened in Trumbull, Connecticut.[2] The company was originally incorporated as Mr. Pretzel Inc. in 1991, but quickly changed its name to Pretzel Time by the time it became a popularly franchised mall-based store in the Northeast.[3]

In 1999, Mrs. Fields Famous Brands purchased Pretzelmaker.[4] Later it sold the brands to NexCen in 2007 in a combined transaction total of $29.7 million.[2] In 1996, Mrs. Fields had acquired the now-defunct Hot Sam which it merged with Pretzelmaker in 2005.

Global Franchise Group (GFG) purchased NexCen Franchise Management in 2010, and merged Pretzel Time and Pretzelmaker into one brand as Pretzelmaker. Pretzelmaker today is the second largest retailer of freshly baked, hand rolled and twisted pretzels.

Products[edit]

Pretzelmaker's line of pretzels includes 10 flavors, and a variety of dipping sauces are provided. To augment visibility of all their menu items, Pretzel Time and Pretzelmaker launched their Combo Crazy campaign in 2008, which offered customers a chance to win prizes through purchasing combos that could include pretzels, dipping sauce, and a soft drink.[5]

References[edit]

  1. ^ "New River Valley Mall". Pennsylvania Real Estate Investment Trust. Archived from the original on 20 July 2008. Retrieved 8 April 2019.
  2. ^ a b "NexCen Brands Acquires Pretzel Time® and Pretzelmaker® Franchise Concepts" (Press release). NexCen Brands. 7 August 2007. Archived from the original on 20 April 2008. Retrieved 8 April 2019.
  3. ^ "Mrs. Fields' Original Cookies, Inc, Form S-4/A". Securities and Exchange Commission. September 8, 1999. Retrieved May 14, 2018.
  4. ^ "Mrs. Fields acquires Pretzelmaker in latest buying spree". BNET. 7 December 1998. Retrieved 8 April 2019.
  5. ^ "Pretzelmaker, Pretzel unveil Combo Crazy promo" (Press release). NexCen Brands. 7 February 2008. Retrieved 8 April 2019 – via QSR Web.

External links[edit]