Principal Financial Group
|Traded as||NASDAQ: PFG|
S&P 500 Component
|Industry||Insurance, Financial Services|
711 High St.,
Des Moines, IA
|Daniel Houston (CEO)|
|Products||The Principal is a global investment management leader offering retirement services, insurance solutions and asset management.|
|US$1.1 Billion |
|US$ 879.7 million (2013) (available to common stockholders) |
|AUM||US$ 692.4 billion (2017)|
Number of employees
|14,600 (March 2014)|
Four segments comprise the company: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions.
The company employs roughly 9,000 people in Des Moines, Iowa, and owns and operates several buildings in the downtown area. The tallest, known as 801 Grand, is 45 stories tall (192m/630 ft), and houses many other companies in addition to The Principal.
Principal also has a lobbyist registered in the Iowa Legislature since December 2016. He is designated to lobby the Executive Branch of the Government of Iowa.
Eddie was the lead and central character in the marketing campaign of the Principal Financial Group from 2005 to 2015. Eddie’s television and print ads often depicted him facing challenges and using the Principal Edge logo to solve his financial, business, and everyday life problems. Eddie retired in late 2015 in preparation for the company's new logo that debuted in 2016. 
- "Archived copy" (PDF). Archived from the original (PDF) on 2014-11-05. Retrieved 2014-11-04.CS1 maint: Archived copy as title (link)
- Emporis Building Listing for 801 Grand. http://www.emporis.com/en/wm/bu/?id=123036
- "Archived copy" (PDF). Archived from the original (PDF) on 2013-05-21. Retrieved 2012-05-21.CS1 maint: Archived copy as title (link)
- "Even Cartoon Guys Plan for Retirement: The Principal Financial Group Bids Farewell to "Eddie" with Launch of #SeeYourRetirement Campaign". Principal Financial Group. Retrieved 2016-04-14.