Rainbow Bar and Grill
|Address||9015 Sunset Boulevard|
|Location||West Hollywood, California|
|Owner||The Rainbow was founded by Bob Gibson and Gary Stromberg, heads of Gibson & Stromberg, the leading rock n'roll PR firm of that era, who brought in partners Elmer Valentine, Lou Adler, Mario Maglieri and others.|
|Genre(s)||Rock, heavy metal, glam rock, glam metal|
The Rainbow Bar and Grill is a bar and restaurant on the Sunset Strip in West Hollywood, California, United States, adjacent to the border of Beverly Hills, California. Its address is 9015 Sunset Boulevard.
The bottom level of the building is the restaurant, The Rainbow Bar and Grill. Upstairs is an exclusive club called "Over the Rainbow", which consists of a full bar, a dance floor, and a DJ booth. The restaurant is next to The Roxy Theatre and 1 OAK; formerly Gazzarri's, Billboard Live, and The Key Club.
The restaurant was founded in early 1972 by Elmer Valentine, Lou Adler, Mario Maglieri and others, opening on April 16, 1972, with a party for Elton John. At the time, the word "rainbow" signified peace and freedom. It quickly became known as a hangout for celebrities of all types. John Belushi ate his last meal (lentil soup) at table No. 16. For many years, the owner was Mario Maglieri.
Before becoming the Rainbow, the restaurant was the Villa Nova restaurant, which was originally owned by film director Vincente Minnelli, at the time married to Judy Garland. Joe DiMaggio and Marilyn Monroe met at the restaurant on a blind date in 1952.
The Rainbow became known as a hangout for rock musicians and their groupies. Notable regulars at the Rainbow in this period include Keith Moon, Alice Cooper, Micky Dolenz, Harry Nilsson, John Lennon, Ringo Starr, and Neil Diamond. Elvis Presley and Johnny Cash were known to have occasionally visited the Rainbow. The group of musicians calling themselves the Hollywood Vampires made the Rainbow their home away from home in the mid-1970s. In the last two decades of his life, Motörhead frontman Lemmy was a daily fixture at the Rainbow whenever the band was not on tour, and often played a video poker machine at the end of the bar table.
Producer Kim Fowley used to hang out at the Rainbow, especially in 1975, when he formed the all-girl group The Runaways. Actress and musician Cheryl Smith was given her pseudonym Rainbeaux Smith early in her career as a result of her frequenting the Rainbow; she briefly replaced Sandy West as drummer of The Runaways at the end of that band's existence.
As musical trends on the Strip changed towards heavy metal in the 1980s, the Rainbow followed suit. Members of Mötley Crüe, Poison, and Guns N' Roses frequented the bar. It was mentioned in a number of songs, such as "Sunset and Babylon" by W.A.S.P., "Vampire" by L.A. Guns and "Peach Kelli Pop" by Redd Kross, and featured in the videos of "November Rain", "Estranged" and "Don't Cry" by Guns N' Roses and also, although briefly, "Rock Out" by Motörhead.
Anthony Kiedis of the Red Hot Chili Peppers noted in his book Scar Tissue that he often sat with his father, Blackie Dammett, at the club along with members of bands such as Led Zeppelin and Kiss. Often the waitresses and bartenders were groupies as well as those who frequented the establishment. In Pamela Des Barres' book Let's Spend the Night Together, the author commented that as a barfly in the early 1980s she met a number of celebrities including Billy Idol.
In June 2016, the Rainbow started having live music every Wednesday night from 10pm until closing. Various musicians would host the live jam every week. Local acts, as well as different well known musicians would show up to perform random classic rock cover songs every week. During this time, there were many jam band gatherings being established on Sunset Boulevard around the area. Viper Room and The Whisky a Go Go also joined the Rainbow by allowing musicians to host jams on various week nights as well.
In popular culture
The Rainbow is featured in the 2017 fantasy novel The Road To Roo Inn by Morat.
Fragrance company 19-69 released a perfume named after the Rainbow Bar in 2018.
Featured in the 2018 Netflix original film "The Dirt", the story behind Mötley Crüe.
The Jimmy Buffett song, "You'll Never Work In This Bidness Again" references the Rainbow in the line of the bridge, "I parked cars at the Rainbow, I sold maps of the stars...".
- McLellan, Dennis (December 7, 2008). "Elmer Valentine, co-founder of Whisky a Go Go, dies at 85". Los Angeles Times. pp. B11.
- Sandomir, Richard (11 May 2017). "Mario Maglieri, Who Coddled Rockers at His Clubs, Dies at 93". The New York Times. p. B14.
- Erik Quisling, Straight Whisky: A Living History of Sex, Drugs, and Rock 'n' Roll on the Sunset Strip (Bonus Books 2003), pp 175-176
- Waserman, Kastle. "Rock 'n' Rollers, Your Tab Is Running at the Rainbow", Los Angeles Times, 2002-12-15, p. I8.
- "High life", People Weekly, 41 (2):56–62, 1994-01-17.
- "Legends never die: Joe DiMaggio – 1914 to 1999: Yankee Clipper famous for far more than baseball exploits", Toronto Star, March 9, 1999, p. 1.
- "Interview with German newspaper SZ 5 September 2008". Sueddeutsche.de. Retrieved July 15, 2011.
- Zimmerman, Linda. "Scratchin' Around for Chicken Soup", Los Angeles Times, January 31, 1988, p. 90.
- Haring, Bruce. "Metal bands regain a heavy attitude", USA Today, 1996-04-16, p. 4D.
- Des Barres, Pamela (July 9, 2007). "Let's Spend the Night Together". Reading in Soho. McNally Robinson NYC. Retrieved 2009-01-19.
- Legaspi, Althea (22 December 2016). "Scorpions Among Nominees for Hall of Heavy Metal History". Rollingstone.com. Retrieved 2 October 2018.
- Bloom 2007, p. 193.
- "RAINBOW BAR – EAU DE PARFUM". nineteen-sixtynine.com. Retrieved 1 April 2019.