Spymac

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Spymac was an online Macintosh community and rumour site launched at the end of 2001 by Holger Ehlis and Kevin April,[1] which grew to be the largest Macintosh community at the time, having around 600,000 users and 25 employees as of 2004.[1][2] Spymac was known for innovative marketing and technology that led to its growth, such as the first-to-market 1GB email service, which launched even before Google's Gmail, causing an influx of new users,[3][4][5] and Wheel, a suite of online services that competed with Apple's .Mac, which included the aforementioned email service, backups, and website hosting.[6]

However, outcry over the site's "Leapfrog" redesign, which followed Web 2.0 principles, lead to many long-time users leaving.[7] The redesign marked a transition for the site, which switched away from being a Mac forum to a video upload site that paid users a portion of advertising revenue.[8][9] By March 2007, the site had over one million users.[9]

References[edit]

  1. ^ a b "The Little Rumor Site That Could". WIRED. 15 July 2004. Retrieved 2017-11-09.
  2. ^ "The Faces of Web 2.0". Entrepreneur. 4 October 2006. Retrieved 2017-11-09.
  3. ^ Lawson, Stephen (4 April 2004). "Spymac Rolls Out Free E-Mail". PCWorld. Retrieved 2017-11-11.
  4. ^ Olsen, Stefanie (6 April 2004). "Spymac follows Google on free gig of storage". CNET. CBS Interactive. Retrieved 4 December 2017.
  5. ^ Cassia, Fernando (20 May 2004). "SPYMAC.com offers 1GB free E-mail". The Inquirer. Incisive Business Media. Retrieved 4 December 2017.
  6. ^ Roach, Christopher (8 February 2005). "Spymac's Wheel vs. Dot Mac for Easy Web Services". MacDevCenter.com. O’Reilly Media. Retrieved 4 December 2017.
  7. ^ Cashmore, Pete (17 January 2007). "SpyMac Relaunches as Ugly YouTube Clone". Mashable. Retrieved 4 December 2017.
  8. ^ Birtles, Jasmine (1 December 2009). The Money Magpie: I can help you ditch your debts, make money and save £1000s. Random House. p. 226. ISBN 9781407027357.
  9. ^ a b Hoskyn, Jane (12 March 2007). "Spymac beats YouTube to revenue-sharing prize". ItNews. Nextmedia. Retrieved 4 December 2017.