Toast'em Pop Ups

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Toast'em Pop Ups (8374680186).jpg

Toast'em Pop Ups is a Toaster pastry brand[1] that was first produced by Schulze and Burch Biscuit Company in 1964 similar to that of Pop-Tarts. The product has no trans fat, and Schulze and Burch Biscuit Company claims that the products have "extra fruit filling."[2] The product's pastry and filling are said to have a "higher standard of production," and the company suggests that it has a 'state of the art' production facility.[2]


  1. ^ Patrick J. Boyle: 1929 - 2007 - Chicago Tribune
  2. ^ a b "TOAST'EM® The Original Toaster Pastry". Schulze & Burch Biscuit Company. 2009. Retrieved August 23, 2011. In 1964 Schulze and Burch Biscuit Company produced the first toaster pastry - Toast'em® - for General Foods®. Then in 1971, recognizing the consumer appeal and market value of this food line, Schulze and Burch acquired the Toast'em® brand and continued manufacturing and marketing this popular snack and breakfast item.

Further reading[edit]