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CityNew Hope, North Carolina
Broadcast areaRaleigh/Durham
Research Triangle
BrandingHot 97.9
SloganWe Bang The Hottest Hip-Hop & R&B
Frequency750 kHz
Translator(s)97.9 W250AZ (Raleigh)
First air dateJuly 20, 1987 (1987-07-20)[1]
FormatMainstream urban
Power500 watts daytime only
Facility ID58586
Transmitter coordinates35°47′28.00″N 78°37′10.00″W / 35.7911111°N 78.6194444°W / 35.7911111; -78.6194444 (WAUG)Coordinates: 35°47′28.00″N 78°37′10.00″W / 35.7911111°N 78.6194444°W / 35.7911111; -78.6194444 (WAUG)
Callsign meaningSaint AUGustine University
AffiliationsSyndication One, American Urban Radio Networks
OwnerSt. Augustine's University
Sister stationsWAUG-LD
WebcastListen Live

WAUG (750 AM) is a radio station broadcasting a Mainstream urban format. Licensed to New Hope, North Carolina, United States, the station serves the RaleighDurham area. The station is owned by St. Augustine's University and features programming from American Urban Radio Networks and the Radio One-owned Syndication One.[2] WAUG radio is a daytime-only operation, shutting down at sunset to make way for the 50,000-watt WSB in Atlanta.

The university also runs a low-powered TV station, WAUG-LD (channel 8). WAUG-LD is carried by Time Warner Cable on digital cable channel 168 in Raleigh.


WAUG "Power 750" began broadcasting in 1987 from the campus of Saint Augustine's University. In October 2006, the station switched primarily to a talk format aimed at the black community. Shows include the nationally syndicated News One Now with Roland Martin, Keepin' It Real with Al Sharpton and Biz Talk with Josh Smith. The station also carries football games from the Washington Redskins as well as St. Augustine's University Sports including the CIAA Basketball Tournament. The station is also the flagship for From The Press Box To The Press Row, a sports talk show focused on Black college sports which is heard on syndicated stations through the mid-Atlantic region from Pennsylvania to Georgia.[3]

In October 2018 WAUG changed their format from talk to Mainstream urban, branded as "Hot 97.9" (simulcast on FM translator W250AZ 97.9 FM Raleigh).[4]


WAUG logo.png


  1. ^ Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-326. Retrieved April 23, 2017.
  2. ^ "WAUG Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Network Affiliates". From the Press Box to the Press Row.
  4. ^ Hot 97.9 Brings More Hip Hop to Raleigh Radioinsight - October 29, 2018

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