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WBRP TALK107.3 logo.png
CityBaker, Louisiana
Broadcast areaBaton Rouge, Louisiana
BrandingTalk 107.3
Frequency107.3 MHz
ERP4,270 watts
HAAT119 meters (390 ft)
Facility ID4490
Transmitter coordinates30°28′26.00″N 91°3′38.00″W / 30.4738889°N 91.0605556°W / 30.4738889; -91.0605556
Former callsignsWBBU (1993–1997)
WGGZ (1997)
WTGE (1997–2001)
WJNH (2001–2004)
WTGE (2005–2010)
WYPY (2010–2011)
OwnerGuaranty Broadcasting Company of Baton Rouge, LLC
Sister stationsKNXX, WDGL, WNXX, WTGE
WebcastListen Live

WBRP (107.3 FM) is an American radio station broadcasting a talk radio format. Licensed to Baker, Louisiana, United States, the station serves the Baton Rouge area. The station is currently owned by Guaranty Broadcasting Company of Baton Rouge, LLC.[1][2] Along with four other sister stations, its studios are housed at the Guaranty Group building on Government Street east of downtown Baton Rouge, and its transmitter is located east of Cortana Mall in the city.


WBBU signed on in 1994. The station went through a number of formats before switching to classic country in 2004.

On September 22, 2010, WTGE changed its call letters to WYPY, previously used on 100.7 FM.

On April 11, 2011, WYPY changed its call letters to WBRP. A week later, the station flipped to talk, branded as "Talk 107.3".


  1. ^ "WYPY Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "WYPY Station Information Profile". Arbitron.

External links[edit]