|Holly Springs, Mississippi/|
|City||Holly Springs, Mississippi|
|Channels||Digital: 26 (UHF)|
Virtual: 40 (PSIP)
|Affiliations||40.1: TBN (1993–present; O&O since 2001)|
40.2: Hillsong Channel
40.3: JUCE TV/Smile
40.5: TBN Salsa
|Owner||Trinity Broadcasting Network|
(TCCSA, Inc., d/b/a Trinity Broadcasting Network)
|First air date||September 1991|
|Call letters' meaning||BUY (artifact of former HSN affiliation)|
|Sister station(s)||WPGD-TV, WELF-TV|
|Former callsigns||WBUY (1991–2003)|
|Former channel number(s)||Analog:|
40 (UHF, 1991–2009)
41 (UHF, 2006–2018)
|Former affiliations||HSN (1991–1993)|
|Transmitter power||950 kW|
|Height||317 m (1,040 ft)|
|Public license information||Profile|
WBUY-TV, virtual channel 40 (UHF digital channel 26), is a TBN owned-and-operated television station serving Memphis, Tennessee, United States that is licensed to Holly Springs, Mississippi. The station is owned by the Trinity Broadcasting Network. WBUY's studios are located on Cazassa Road in the southeast section of Memphis, and its transmitter is located near Arlington.
This section needs expansion. You can help by adding to it. (July 2017)
WBUY first signed on the air in September 1991 as an affiliate of HSN (Home Shopping Network); the last three letters of the station's call sign incidentally reflected this affiliation. In 1993, the station was sold to Mobile, Alabama-based Sonlight Broadcasting and became a TBN affiliate, carrying most of the network's schedule while opting out at times to air alternate programming. In 2001, WBUY was acquired by TBN and began airing the network full-time.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|40.1||720p||16:9||TBN HD||Main TBN programming|
|40.5||TBN SD||SD simulcast of DT1|
TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.
WBUY-TV discontinued regular programming on its analog signal, over UHF channel 40 on that date. The station's digital signal remained on its pre-transition UHF channel 41, using PSIP to display WBUY-TV's virtual channel as 40 on digital television receivers.