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Holly Springs, Mississippi/
Memphis, Tennessee
United States
CityHolly Springs, Mississippi
ChannelsDigital: 26 (UHF)
Virtual: 40 (PSIP)
Affiliations40.1: TBN (1993–present; O&O since 2001)
40.2: Hillsong Channel
40.3: JUCE TV/Smile
40.4: Enlace
40.5: TBN Salsa
OwnerTrinity Broadcasting Network
(TCCSA, Inc., d/b/a Trinity Broadcasting Network)
First air dateSeptember 1991 (27 years ago) (1991-09)[1]
Call letters' meaningBUY (artifact of former HSN affiliation)
Sister station(s)WPGD-TV, WELF-TV
Former callsignsWBUY (1991–2003)
Former channel number(s)Analog:
40 (UHF, 1991–2009)
41 (UHF, 2006–2018)
Former affiliationsHSN (1991–1993)
Transmitter power950 kW
Height317 m (1,040 ft)
Facility ID60830
Transmitter coordinates35°16′33″N 89°46′38″W / 35.27583°N 89.77722°W / 35.27583; -89.77722
Licensing authorityFCC
Public license informationProfile

WBUY-TV, virtual channel 40 (UHF digital channel 26), is a TBN owned-and-operated television station serving Memphis, Tennessee, United States that is licensed to Holly Springs, Mississippi. The station is owned by the Trinity Broadcasting Network. WBUY's studios are located on Cazassa Road in the southeast section of Memphis, and its transmitter is located near Arlington.


WBUY first signed on the air in September 1991 as an affiliate of HSN (Home Shopping Network); the last three letters of the station's call sign incidentally reflected this affiliation. In 1993, the station was sold to Mobile, Alabama-based Sonlight Broadcasting and became a TBN affiliate, carrying most of the network's schedule while opting out at times to air alternate programming. In 2001, WBUY was acquired by TBN and began airing the network full-time.

Digital television[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming
40.1 720p 16:9 TBN HD Main TBN programming
40.2 Hilsong Hillsong Channel
40.3 480i 4:3 COMBO JUCE TV/Smile
40.4 Enlace Enlace
40.5 TBN SD SD simulcast of DT1

TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.[2]

WBUY-TV discontinued regular programming on its analog signal, over UHF channel 40 on that date.[3] The station's digital signal remained on its pre-transition UHF channel 41, using PSIP to display WBUY-TV's virtual channel as 40 on digital television receivers.

See also[edit]


  1. ^ The Broadcasting and Cable Yearbook says September 13, while the Television and Cable Factbook says September 15.
  2. ^ RabbitEars TV Query for WBUY
  3. ^ List of Digital Full-Power Stations

External links[edit]