|City||Latta, South Carolina|
|Broadcast area||Florence, South Carolina|
|Slogan||The Pee Dee's Classic Soul and R&B Station|
|HAAT||153 meters (502 ft)|
|Former callsigns||WWPD (1988-1993)|
|Owner||Cumulus Media |
(Cumulus Licensing LLC)
WCMG went on the air as WATP-FM 94.3, the sister station to now-defunct WATP 1430 AM. Both stations were licensed to Marion, South Carolina. WATP AM played country music, while WATP-FM played beautiful music. Then as WKXS "The New Kiss 94 FM", the FM station played country music before a switch to urban contemporary and gospel music in February 1988 as WWPD, "The New Power 94 FM"; the AM took over the WKXS letters and played oldies until having its license cancelled in 1997.
On August 16, 2010 WCMG changed their format to active rock, branded as "94.3 The Dam".
On March 6, 2014 WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3". The station changed at 9:43 am, after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names (culminating with "Black Magic Woman" by Santana.) The first song on the revived "Magic" was "Happy" by Pharrell Williams.
- Query the FCC's FM station database for WCMG
- Radio-Locator information on WCMG
- Query Nielsen Audio's FM station database for WCMG
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