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WCMG Magic94.3 logo.png
CityLatta, South Carolina
Broadcast areaFlorence, South Carolina
BrandingMagic 94.3
SloganThe Pee Dee's Classic Soul and R&B Station
Frequency94.3 MHz
FormatUrban AC
ERP10,500 watts
HAAT153 meters (502 ft)
Facility ID72929
Transmitter coordinates34°26′20.00″N 79°29′44.00″W / 34.4388889°N 79.4955556°W / 34.4388889; -79.4955556
Former callsignsWWPD (1988-1993)
WLXP (1993-1994)
AffiliationsABC Radio
OwnerCumulus Media
(Cumulus Licensing LLC)
WebcastListen Live

WCMG (94.3 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Latta, South Carolina, United States, the station is owned by Cumulus Media.[1]


WCMG went on the air as WATP-FM 94.3, the sister station to now-defunct WATP 1430 AM. Both stations were licensed to Marion, South Carolina. WATP AM played country music, while WATP-FM played beautiful music.[2] Then as WKXS "The New Kiss 94 FM", the FM station played country music[3] before a switch to urban contemporary and gospel music in February 1988 as WWPD, "The New Power 94 FM"; the AM took over the WKXS letters and played oldies[4] until having its license cancelled in 1997.

As WLXP this station was Christian country.[5]

Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.

On August 16, 2010 WCMG changed their format to active rock, branded as "94.3 The Dam".

On March 6, 2014 WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3".[6] The station changed at 9:43 am, after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names (culminating with "Black Magic Woman" by Santana.) The first song on the revived "Magic" was "Happy" by Pharrell Williams.


  1. ^ "WCMG Facility Record". United States Federal Communications Commission, audio division.
  2. ^ Broadcasting Yearbook, 1982.
  3. ^ Broadcasting and Cablecasting Yearbook, 1986.
  4. ^ Broadcasting/Cable Yearbook, 1989.
  5. ^ Broadcasting & Cable Yearbook, 1994.
  6. ^ WCMG regains its Magic

External links[edit]