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CityLumberton, North Carolina
Broadcast areaFayetteville metropolitan area
Frequency102.3 (MHz)
Translator(s)W280EP (103.9 MHz, Lumberton)
FormatContemporary Christian
ERP6,000 watts
HAAT82 meters (269 ft)
Facility ID41311
Transmitter coordinates34°35′58″N 79°00′33″W / 34.59944°N 79.00917°W / 34.59944; -79.00917
Callsign meaningWFayetteViLle
Former callsignsWAGR-FM (1964-1972)
WJSK (1972-1998)
WFNC-FM (1998-2009)[1]
OwnerEducational Media Foundation

WFVL is a K-Love-affiliated Contemporary Christian radio station in the Fayetteville, North Carolina, market which broadcasts on 102.3 FM.


Prior to March 9, 1998, this station was a Country station in Lumberton, North Carolina with the call letters WJSK. Al Kahn, who bought WAGR in January 1957, signed WJSK on the air in 1964[2] and took the station's letters from the names of his sons Jeff and Steve Kahn.[3]

After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WJSK and WAGR ended their tradition of airing only Lumberton high school football and began carrying games involving other Robeson County teams.[4]

In 1993, Arthur DeBerry and Associates of Durham bought WAGR and WJSK.[5]

Cape Fear Broadcasting bought the station in 1998 and changed the call sign to WFNC-FM.

In 1999, Cape Fear Broadcasting announced the sale of its stations to Cumulus Broadcasting. This sale was challenged by Ocean Broadcasting of Wilmington, North Carolina because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[6]

Until 2006, this station aired the same programming as talk radio station WFNC[7] WFNC-FM then simulcast WFVL[8] until 2009. On March 30, 2009, the simulcast with WFVL 106.9 FM ended when the station (now WMGU) changed formats to Urban adult contemporary. The oldies format continued without 106.9 FM[9][10] and on April 1, 2009, the WFVL call sign replaced WFNC-FM on 102.3 FM.[1]

Educational Media Foundation bought WFVL from Cumulus in exchange for a Louisiana station. EMF changed WFVL to the K-LOVE Contemporary Christian format.[11]


  1. ^ a b "Call Sign History". Retrieved 2011-06-02.
  2. ^ Michael Futch, "Lumberton Undergoes Radio Changes," The Fayetteville Observer, January 11, 1998.
  3. ^ Michael Futch, "Call Letters Have Their Swan Song," The Fayetteville Observer, June 10, 2004.
  4. ^ Charles Broadwell, "High School Broadcasts to Have New Sound," The Fayetteville Observer, August 27, 1992.
  5. ^ Jay Woodard, "Radio Stations' Sales Under Way," The Fayetteville Observer, August 25, 1993.
  6. ^ Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.
  7. ^ Josh Shaffer, "Cape Fear Plans to Buy WJSK," The Fayetteville Observer, December 30, 1997.
  8. ^ Michael Futch, "Oldies Return to Airwaves," The Fayetteville Observer, February 17, 2006.
  9. ^ Pritchard, Catherine; Phillips, Gregory (2011-05-04). "Live Wire: Oldies station has taped shows". The Fayetteville Observer. Retrieved 2011-06-02.
  10. ^ Michael Futch, "WMGU hopes its 'Magic' will succeed in urban market," The Fayetteville Observer, April 7, 2009.
  11. ^ Pritchard, Catherine (2012-08-25). "Live Wire: WFVL changes hands, format". The Fayetteville Observer. Retrieved 2012-09-13.

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