|Branding||NBC 33 (general)|
The Delta News (newscasts)
|Slogan||Your Home For NBC in Mississippi (general)|
News That Works For You (newscasts)
|Channels||Digital: 33 (UHF)|
Virtual: 33 (PSIP)
|Translators||WXVT-LD 17.2 (UHF) Cleveland|
(sale to Cox Media Group pending)
(Cala Broadcast Partners LLC)
|First air date||December 13, 2010|
|Call letters' meaning||We're NBC in the Delta|
|Sister station(s)||WABG-TV, WFXW, WXVT-LD|
|Former affiliations||CBS (secondary, 2016–2017)|
|Transmitter power||15 kW|
|Height||572.8 m (1,879 ft)|
|Public license information||Profile|
WNBD-LD is a low-powered NBC affiliated television station licensed to Grenada, Mississippi, United States and serving the Delta area of Northwestern Mississippi. It broadcasts a high definition digital signal on virtual and UHF channel 33 from a transmitter northeast of Inverness. Owned by Northwest Broadcasting, WNBD shares separate administrative and studio buildings on Washington Avenue in Greenville with two sister stations: Greenwood-licensed dual ABC/Fox affiliate WABG-TV (channel 6) and Cleveland-licensed low-powered CBS affiliate WXVT-LD (channel 17). Due to the low-power transmission, WNBD's over-the-air digital signal just misses Grenada but covers the major cities in the viewing area.
WNBD-LD is the first NBC affiliate ever based in the market—prior to its launch, viewers in the region received NBC programming on cable or over-the-air from KTVE in El Dorado, Arkansas, WLBT in Jackson, and/or WMC-TV in Memphis, Tennessee. Tentative launch of the channel was scheduled for between mid-October and early November 2010. It filed an application for a "license to cover" on October 21. The actual sign-on occurred December 13. Soon after WNBD-LD's sign-on, it became available on Suddenlink Communications channel 9, with WLBT and WMC remaining in their channel positions. While current FCC must-carry rules do not require carriage of low-powered stations, Commonwealth had the right to require cable systems to carry WNBD as part of retransmission consent compensation for carrying WABG.
Commonwealth Broadcasting Group agreed to sell WNBD-LD, WABG-TV, and WFXW-LD to Cala Broadcast Partners for $11.7 million on October 30, 2015. Cala is jointly owned by Brian Brady (who owns several other television stations, mostly under the Northwest Broadcasting name) and Jason Wolff (who owns radio and television stations through Frontier Radio Management). Concurrently with this acquisition, Cala agreed to purchase the now WFXW from H3 Communications; a month later, it assigned its right to purchase that station to John Wagner. The sale was completed on August 1, 2016.
Due to broadcast problems during newscast and transmitter issues, WXVT went silent in late 2016 and the CBS affiliation moved to NBC affiliate WNBD-LD. WNBD-LD would serve as an NBC and CBS affiliate until the CBS affiliation moved to WXVT-LD on June 26, 2017.
On January 1, 2017, Cable One removed channels owned by Northwest Broadcasting (WNBD-LD, WABG-TV, WXVT and WABG-DT2) after the two companies failed to reach an agreement. On February 1, 2017, the channels were restored to Cable One's lineup under a new carriage deal.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|33.1||1080i||16:9||WNBD-TV||Main WNBD-LD programming / NBC|
|17.1||1080i||WXVT-HD||Simulcast of WXVT-LD / CBS|
As of August 2016, all four networks including WABG-TV (ABC & Fox), WXVT-LD (CBS), and WNBD-LD (NBC) have consolidated under one branding, The Delta News. The Delta News studios and offices are located on Washington Avenue in Greenville. The new ownership includes news on all four networks.
- "Apollo Global Management Acquires Cox's Television Stations Plus Radio & Newspapers In Dayton". RadioInsight. February 15, 2019. Retrieved February 15, 2019.
- Jessell, Harry A. (March 6, 2019). "Cox TV Valued At $3.1 Billion In Apollo Acquisition". TVNewsCheck. NewsCheckMedia LLC. Retrieved March 6, 2019.
- Per channel listings at zap2it.com, zip:"38930".
- "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License (WABG-TV)". CDBS Public Access. Federal Communications Commission. December 3, 2015. Retrieved December 9, 2015.
- "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License (WXVT)". CDBS Public Access. Federal Communications Commission. December 3, 2015. Retrieved December 9, 2015.
- Consummation Notice, CDBS Public Access, Federal Communications Commission, 1 August 2016, Retrieved 10 August 2016.
- RabbitEars TV Query for WPTZ