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Fayetteville, North Carolina
CityFayetteville, North Carolina
BrandingEstrella TV WNCB 16
ChannelsDigital: 15 (UHF)
Virtual: 16 (PSIP)[1]
Subchannels16.1 Estrella TV
16.2 Buzzr [2]
16.3 SBN [3]
16.4 Newsmax TV
AffiliationsEstrella TV
Buzzr (DT2)
Newsmax TV (DT4)
OwnerHC2 Holdings
(DTV America Corporation)
FoundedMay 2011
First air datec. Spring 2014
Call letters' meaningNorth Carolina, B as a placeholder
Sister station(s)WADA-LD
Former callsignsW15DH-D (2011-2013)
Former channel number(s)15 (UHF)
Transmitter power2 kW
Height337 feet
Facility ID183629
Transmitter coordinates34°39′30″N 79°0′40″W / 34.65833°N 79.01111°W / 34.65833; -79.01111

WNCB-LD is a low-powered television station licensed to Fayetteville, North Carolina, serving the Raleigh, North Carolina DMA (though its low-power signal does not reach the Research Triangle area proper). It is owned by south Florida-based DTV America Corporation, and is an affiliate of Spanish-language television network Estrella TV.

WNCB-LD has no relation to the Cary-licensed FM station WNCB, which also serves the Raleigh-Durham-Fayetteville market.


The station was established as W15DH-D in 2011 under a construction permit, slated to be broadcast on UHF channel 15. It changed its call letters to the current WNCB-LD in 2013, and took to the air in January 2014 as an Estrella TV affiliate. It is currently broadcast on UHF channel 15, but through the use of PSIP, it is displayed as channel 16.[4]


WNCB-LD offers Estrella TV programming on the main channel, while Doctor TV, a new healthy lifestyle-oriented network, is being run on the second digital sub-channel.[5] Beginning in late July 2015, the Sonlife Broadcasting Network began airing on the third digital sub-channel.[3]


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