|City||Baton Rouge, Louisiana|
|Branding||The Urban Alternative|
|First air date||1963|
|Format||Urban Gospel, Talk|
|Power||5,000 watts day|
42 watts night
|Former callsigns||WLUX (1963–1995)|
|Owner||Pastor Ralph Moore |
(Victory & Power Ministries)
James A. Noe obtained the construction permit for 1550, originally WUNE and WYNE, in 1961. In 1963, the station was sold to KCIL, Inc., which built it and gave it the callsign it used when it signed on, WLUX. The station was a 5,000-watt daytimer.
In 1971, Capital City Communications, which had bought WLUX in 1967, went bankrupt. The station's license had been filed for renewal in 1970, but the Federal Communications Commission designated it for hearing because of a litany of issues, namely allegations of an unauthorized transfer of control, inaccurate ownership reports and improper operation of the radio station. With the station in receivership, a sale was attempted to United Broadcast Industries, Inc. The FCC denied the renewal of the license and canceled the sale, saying that renewing WLUX's license to operate would allow the owners of Capital City, described as having "utter disregard" for FCC rules, to benefit.
However, WLUX would eventually be spared. Edwin A. LaRose, the receiver, challenged the FCC's denial in appeals court and won, with the appeals court finding that LaRose was acting within his bounds as a receiver and that the FCC committed an "abuse of discretion" in refusing to consider a license renewal for the station. LaRose had found another buyer, a local television preacher named Jimmy Swaggart. The FCC approved the sale of WLUX to Swaggart, and the renewal of the license, on December 18, 1974, noting that Swaggart was not connected in any way with the wrongdoing committed by Capital City that prompted the license revocation. The 1973 license renewal would then be approved in 1977. For the next 18 years, Swaggart owned and operated WLUX.
In 1994, Swaggart's ministry built an FM station, WJFM 88.5, and moved his religious programming there. Swaggart then sold the station to Victory & Power Ministries, headed by pastor Ralph Moore. The station primarily broadcasts religious programming from a variety of local Christian ministries.
- "Baton Rouge AM ordered off the air" (PDF). Broadcasting. 25 September 1972. p. 32.
- 494 F.2d 1145 161 U.S.App.D.C. 226 LaRose vs. Federal Communications Commission
- "FCC decision" (PDF). Broadcasting. 13 January 1975. p. 51.
- Query the FCC's AM station database for WPFC
- Radio-Locator Information on WPFC
- Query Nielsen Audio's AM station database for WPFC
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