|City||Carrboro, North Carolina|
|Slogan||"The Triangle's Hip Hop & R&B"|
|Frequency||97.5 MHz(also on HD Radio)|
|First air date||October 1, 1960|
|HAAT||146 meters (479 ft)|
|Former callsigns||WHLF-FM (1960-1973)|
|Affiliations||Rickey Smiley Morning Show|
|Owner||Urban One |
(Radio One, Inc.)
|Sister stations||WFXC, WFXK, WNNL|
WQOK (97.5 MHz "K97.5") is a commercial FM radio station licensed to Carrboro, North Carolina, and serving the Raleigh/Durham radio market. WQOK is owned and operated by Urban One and airs an urban contemporary radio format, featuring hip hop and R&B music. Its studios and offices are located on Creedmoor Road in Raleigh. Its transmitter tower is in Oak Grove, just east of Durham.
WHLF-FM and WJLC
WQOK is considered a "move in" station, having begun its history in Virginia, about 40 miles north of Raleigh, before it moved into the Research Triangle of North Carolina. On October 1, 1960, the station signed on as WHLF-FM in South Boston, Virginia. It was the FM counterpart to AM 1400 WHLF (now WAJL), with the two stations simulcasting their programming. WHLF-FM was powered at only 2,400 watts, limiting its coverage to just South Boston and adjacent communities.
In the 1970s, it changed its call sign to WJLC, airing an automated Top 40 format separate from the co-owned AM station. The power was increased to 29,000 watts but only using a 250 foot tower, so it still did not cover the Raleigh-Durham market. In the 1980s, it switched to a soft adult contemporary/MOR sound, but the power and antenna height remained the same.
Moving to Raleigh
In 1987, radio entrepreneur and syndicated morning radio host Tom Joyner purchased the station, under the corporate name "Power Broadcasting." The format was switched to urban contemporary, using the call letters WQOK along with their new moniker as "The All New K-Power 97.5 FM". Tom moved the transmitter tower closer to Raleigh, boosting it to 1020 feet in height above average terrain (HAAT). He also upgraded WQOK's effective radiated power to 100,000 watts, the maximum power permitted by the Federal Communications Commission (FCC), although the city of license remained as South Boston.
The new tower and coverage area gave WQOK a "city grade" signal over South Boston as required by the FCC, but also put a strong signal around the Triangle as well. Closing down the original South Boston studios, the station signed on from brand new facilities in Raleigh. By Winter 1991, WQOK claimed the number one spot in the Arbitron ratings.
Sale to Clear Channel
In 1989, Joyner sold the station to Four Chiefs, Inc., owned by noted African-American broadcast executive Ragan Henry. Henry owned the station for seven years and sold it to Clear Channel Communications in May 1996.
In 2000, as a result of a merger between Clear Channel and another owner of radio stations, AMFM, the new larger company wanted to spin off some of its stations. WQOK was sold to Radio One (now called Urban One), along with current sister stations 107.1 WFXC, 104.3 WFXK, and 103.9 WNNL. The sale meant that once again, the station is under African-American ownership.
Changing the City of License
In 2007, WQOK asked the FCC to move its city of license to Carrboro, put the transmitter on a tower in Durham and decrease from Class C1 to C2. This dropped the power from 100,000 watts to 50,000 watts and all but eliminated coverage of Virginia.
But with the tower moved to the center of the Research Triangle, listeners in offices and apartment buildings likely get a clearer signal. It also reduces a short-spacing issue with WWWV Charlottesville, which also broadcasts on 97.5 MHz. The station's new tower is shared with WFXC.
- "Archived copy". Archived from the original on 2014-10-09. Retrieved 2017-07-01.CS1 maint: Archived copy as title (link)
- Broadcasting Yearbook 1961-1962 page B-180
- Broadcasting & Cable Yearbook 1988 page B-207
- Bob Langford, "AM stations, WQOK-FM make big gains," The News & Observer, May 4, 1991.
- Broadcasting & Cable Yearbook 1990 page B-229
- Broadcasting & Cable Yearbook 1997 page B-330
- "Clear Channel to sell 4 Triangle stations". Triangle Business Journal. 2000-03-13. Retrieved 2011-11-03.
- "More radio station proposed moves". VARTV.com. 2007-01-28. Retrieved 2016-09-29.
- http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=750311&formid=301&q_num=5310[dead link]