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CityMorehead City, North Carolina
Broadcast areaMorehead City/New Bern/Jacksonville
BrandingTalk 96.3
SloganYour New Home For Rush
Frequency96.3 MHz
First air dateDecember 20, 1972 (as WMBL-FM at 95.9)
ERP100,000 watts
HAAT150 meters
Facility ID18296
Former callsignsWMBL-FM (1972-1981)
WMBJ (1981-1986)
Former frequencies95.9 MHz (1972-1990)
OwnerInner Banks Media
Sister stationsWTIB, WRHD, WNCT-FM, WNBU
WebcastListen Live
WebsiteTalk 96.3

WRHT (also known as "Talk 96.3") is a radio station, broadcasting with 100,000 watts that cover the Greenville/New Bern/Jacksonville area with a talk format. WRHT is licensed to Morehead City. WRHT is owned and operated by Inner Banks Media, owned by Henry Hinton.

The Station Address is Inner Banks Media 1884 West Arlington Blvd Greenville NC 27834


WRHT started in the 1970s as WMBL-FM on 95.9 FM. For a time the station used to simulcast on WMBL-AM 740 with a MOR/Standards format. In 1981 WMBL-FM changed their calls to WMBJ as "J-96" and later 'Sunny 95.9'. In the mid 1980s, WMBJ moved to 96.3 and became "Sunny 96.3". In the late 1980s 96.3 changed calls to WRHT and became a CHR music station as '96.3 The Hot FM'.


In the early 2000s WRHT/WCBZ were known as "Hot 96 and 103-7".[citation needed]

In 2003, Archway Broadcasting Group, LLC, announced its acquisition of WRHT, WCBZ, and two other Greenville market stations--WNBR and WZBR—from Eastern North Carolina Broadcasting Company, Inc. for $6.5 million. Also that year, Archway bought WGPM and WCZI.[1]

In January 2004, WCBZ changed callsign to WRHD. That same year while under ownership of Archway Broadcasting, the station's studios moved to New Bern.

In September 2005, both stations became "The HOT FM" again as part of their 15th Anniversary.[citation needed]

Inner Banks Media LLC bought WRHT and WRHD as part of a cluster of stations from Archway for $4.5 million in March 2007.[2]

On April 25, 2007, HOT FM moved to the weaker frequencies of WWHA-FM 94.1 (formerly WNBR) in Oriental and WWNK-FM 94.3 (formerly WGPM) in Farmville. Both were the home of country "94 HANK-FM". The Country format moved to the stronger 96.3/103.7 frequencies and became now known as "Thunder Country"[citation needed].

On March 15, 2010, Thunder Country and WTIB-FM traded frequencies.

On May 3, 2010 WRHD split from the "Thunder Country" simulcast and changed their format to adult contemporary, branded as "Star 94.3".

On November 5, 2018 WRHT changed their format from country (which moved to WNBU 94.1 FM Oriental) to talk, branded as "New Talk 96.3".[3]

Past on-air[edit]

Current On-Air Personalities include: Raeford Brown, CK, Grizz, Charlie and Miles

Past Personalities include Jenny Cruz, Chase, Dylan McKay, Chris Brooks, Mad Dawg, Jazz, Heather Davis, Cody,[4]


WRHT logo.jpg


  1. ^ "Archway Broadcasting Group, LLC Completes First Three Acquisitions". The Free Library by Farlex. 2003-03-12. Retrieved 2010-03-18.
  2. ^ "Deals". Broadcasting & Cable. 2007-01-14. Retrieved 2010-03-18.
  3. ^ Inner Banks Swaps Talk and Thunder Country in New Bern Radioinsight - November 5, 2018
  4. ^ http://www.thundercountryonline.com/pages/15172803.php

External links[edit]

Coordinates: 34°45′07″N 76°52′55″W / 34.752°N 76.882°W / 34.752; -76.882