WRRX

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WRRX
WRRX Magic106.1 logo.png
CityGulf Breeze, Florida
Broadcast areaPensacola and Vicinity
BrandingMagic 106
Slogan"Classic Soul and Today's R&B"
Frequency106.1 MHz
FormatUrban AC
ERP3,900 watts
HAAT124 meters (407 ft)
ClassA
Facility ID94009
Transmitter coordinatesCoordinates: 30°26′38″N 87°14′02″W / 30.444°N 87.234°W / 30.444; -87.234
Former callsignsWZRO (3/2000-4/2000)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsWCOA, WJTQ
WebcastListen Live
Websitemymagic106.com

WRRX (106.1 FM) is an urban adult contemporary music formatted radio station in the Pensacola, Florida, market owned by Cumulus Media. Its studios and transmitter are separately located in Pensacola.

WRRX signed on in 2000 as WZRO with an active rock format as "Rock 106, Pensacola's Real Rock." Shortly thereafter, WZRO changed calls to WRRX. In 2004, WRRX changed format to Urban AC. It is one of two Urban ACs that Cumulus owns in the Gulf Coast area, the other being WDLT-FM in Mobile, Alabama.

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