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WRUB Rumba1065.png
CitySarasota, Florida
Broadcast areaSarasota, Tampa Bay Areas
BrandingRumba 106.5
Slogan"#1 Para Exitos y Musica Variada"
Frequency106.5 MHz (also on HD Radio)
Translator(s)See § Translators
Repeater(s)103.5-2 WFUS-HD2
First air date1965 (as WSPB-FM)
FormatSpanish Hits
HD2: Hit Nation - iHeart "Formula Lab"
HD3: Classic rock (WTZB simulcast)
ERP13,000 watts
HAAT178 meters
Facility ID48672
Transmitter coordinates27°32′42.00″N 82°34′27.00″W / 27.5450000°N 82.5741667°W / 27.5450000; -82.5741667
Callsign meaningRUmBa
Former callsignsWSPB-FM (1965-1982)
WMLO (1982-1986)
WSRZ (1986-1989)
WSRZ-FM (1989-1999)
WCTQ (1999-2016)
WLTQ-FM (2016)
AffiliationsPremiere Radio Networks
OwneriHeartMedia, Inc.
(Citicasters Licenses, Inc.)
WebcastListen Live

WRUB (106.5 FM, "Rumba 106.5") is a radio station broadcasting a Spanish hits format. Licensed to Sarasota, Florida, United States, it serves the Sarasota / Bradenton and Tampa Bay Areas. The station is currently owned by iHeartMedia, Inc.

WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in Memphis, south of the Sunshine Skyway Bridge, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as Tampa and Largo. The station's coverage area extends north towards Lakeland and Pasco County, but faces interference from first-adjacents WGHR 106.3 Spring Hill and WXXL 106.7 Tavares (WRUB's sister station).

On February 24, 2016, the then-WCTQ began simulcasting its country music format on 92.1 MHz Venice, Florida, replacing AC "The Coast" WLTQ-FM, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1987-1999.[1] On February 29, 2016, WCTQ at 106.5 changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5", targeting the Tampa Bay radio market to the north.[2] On March 14, 2016, Rumba began simulcasting on 100.3 W262CP Bayonet Point, which simulcasts on 103.5-HD2; the translator, which broadcasts directionally to the south from its transmitter in Holiday and serves northern Pinellas County (but not its city of license of Bayonet Point, which is further north from Holiday), is essential, due to the aforementioned interference with the 106.5 frequency by WGHR. That same day, 106.5 changed its callsign to WRUB to better match the new format.

WRUB is also the callsign for the student-run radio station at the University of Buffalo. Originally an on-campus AM station, it now broadcasts online exclusively.[3]


Broadcast translators of WFUS HD2
Call sign Frequency
City of license Facility
m (ft)
Class FCC info
W262CP 100.3 Bayonet Point, Florida 151587 250 327 m (1,073 ft) D FCC


External links[edit]