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CityDade City, Florida
Broadcast areaNorthern Tampa Bay Area
BrandingCaliente 96.1
Frequency96.1 MHz
First air dateSeptember 3, 1983
FormatRegional Mexican
ERP2,800 watts
HAAT147 meters (482 ft)
Facility ID15239
Callsign meaningTaMPa
AffiliationsTampa Bay Buccaneers Radio Network
OwnerNeal Ardman
(NIA Broadcasting, Inc.)
Sister stationsWMGG, WTMP, W248CA

WTMP-FM (96.1 MHz "Caliente 96.1 and 1470") is a commercial FM radio station licensed to Dade City, Florida. The station is owned by Neal Ardman, through licensee NIA Broadcasting, Inc. WTMP-FM airs a Spanish-language Regional Mexican radio format and is simulcast on co-owned AM 1470 WMGG in Egypt Lake, Florida. WTMP-FM and WMGG are the Spanish-language flagship stations for the Tampa Bay Buccaneers Radio Network.

WTMP-FM's studios are on Pan Am Circle in Tampa. Its transmitter is off Spike Road near Spring Lake Highway in Spring Lake, Florida.[1] WTMP-FM is a Class A station, with an effective radiated power (ERP) of 2,800 watts, while several Tampa Bay stations operate at 100,000 watts. This makes WTMP-FM limited in its coverage area to the northern suburbs in the Tampa Bay area.


The station first signed on the air on September 3, 1993 as WBSB.[2] It was owned by Dade City Broadcasting, Inc. and aired an adult contemporary music format.

In 2001, the station was acquired by Tama Broadcasting, Inc. for $4.1 million.[3] Tama already owned AM 1150 WTMP, an urban adult contemporary station. Tama put the same format on 96.1, switching the call sign to WTMP-FM.

In 2018, NIA Broadcasting bought WTMP-FM for $350,000.[4] NIA, owned by Neal Ardman, began simulcasting the Regional Mexican format heard on AM 1470 WMGG on 96.1 WTMP-FM, calling the stations "La Mexicana 96.1 and 1470", but later switched the moniker to "Caliente 96.1 and 1470".


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Coordinates: 28°04′07″N 82°33′08″W / 28.06861°N 82.55222°W / 28.06861; -82.55222