Wendy's Supa Sundaes
This article needs to be updated.October 2016)(
|Industry||Food and Beverage, Ice cream parlor|
|Founded||31 July 1979|
|Rob McKay – Chief Executive Officer - Grand Master of YUM|
|Products||Ice cream, drinks, hot dogs, desserts, and snacks|
Wendy's Supa Sundaes, trading as Wendy's, and currently as Wendy's Milk Bar is an Australian and New Zealand ice cream parlour franchise chain consisting of over 200 stores or kiosks. In New Zealand, it coexists with the US based Wendy's chain of fast food restaurants, which no longer operates within Australia.
The Wendy's franchise network of ice cream retail stores was founded in Adelaide, South Australia on 31 July 1979 by Bruce Koehne, John Hill, Geoff Davis and Phil Rogers. Wendy's has grown from a single store to a large franchise network of over 200 stores spread across Australia and New Zealand. It is owned by parent company Supatreats Australia, headquartered in Baulkham Hills, New South Wales.
In late 2018 the Wendy's Supa Sundaes in New Zealand was rebranded to Shake Shed & Co. Meanwhile, the Australian outlets were also rebranded to "Wendy's Milk Bars" indicating a slight change in business direction for the company seeking to reposition the brand as a Milk Bar chain.
Random Acts of Yum
In 2011 Wendys introduced Random Acts of Yum. Through the Wendys Yum Club members are able to nominate their business or organisation and be rewarded with a surprise visit by the Wendys team, including a full delivery of treats.
This article relies largely or entirely on a single source. (December 2009)
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