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Whyte is a British bicycle designer established in 1999. The bicycles are manufactured for Whyte in Taiwan. and then distributed to shops in the UK and Europe and the rest of the world. Whyte started producing hard tail mountain bikes for the UK market but as of 2013 the range includes trail, XC/ trail, road, all terrain and commuter bicycles.
The RD7 range is a road bike but with disc brakes and a more relaxed design, named after UK counties & places. A common frame is used on all models: the wheel set, forks, group set and brakes are changed as the price increases.
Whyte also have their own line in accessories, some designed specifically to fit their bikes, including mudguards, saddles, grips, and handle bars.
In 2019, Whyte won a court case against British drinks company Rich Energy, regarding the potential theft of their stag logo.
- "Interview: Whyte's Ian Alexander talks geometry, 29ers and the future of mountain bikes". Bike Magic. Retrieved 10 December 2013.