Zeta India

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Type of businessPrivately held company
HeadquartersBangalore, India
Founder(s)Bhavin Turakhia
Ramki Gaddipati
Key peopleBhavin Turakhia (CEO)
Ramki Gaddipati (CTO)
Current statusOnline

Zeta is an Indian FinTech company, co-founded by entrepreneurs Bhavin Turakhia and Ramki Gaddipati in 2015. The company offers digitized enterprise solutions[buzzword] for employee tax benefits, automated cafeterias, employee gifting and digital payments. It is available on iOS and Android.[1][2][3][4][5] It is owned by Directi.[6] Zeta currently has 1.4 million active users.[7][8]


The company was founded in April 2015 by Bhavin Turakhia[9] and Ramki Gaddipati.[10] In 2016, Bhavin Turakhia invested around $19 million into Zeta.[11] Initially, Zeta payments was only supported by the MasterCard network but later the company also tied-up with the National Payments Corporation of India's RuPay.[12] In June 2017, the company invested 5-10 crore to buy a minority stake in an HR solutions[buzzword] company called ZingHR.[13][14] Zeta has partnerships with IDFC Bank,[15] Sodexo,[16] Excelity Global,[17] Kotak Mahindra Bank[18][19] and RBL Bank.[12] Zeta launched the first employee benefits survey in India along with Nielsen Holdings in April 2018.[20] It also bought a minority stake in PeopleStrong in January 2018.[21]

Awards and recognition[edit]

  • Selected as one of the Emerge 50 startups by NASSCOM[22]
  • FinTech Rising Stars at India FinTech Awards 2017 by India FinTech Forum[23]
  • BusinessWorld Techtors Award 2018[24]


Zeta is proposed to merge with Sodexo BRS in India.[25]

See also[edit]


  1. ^ Dasgupta, Brinda (7 January 2016). "Zeta rolls out app-based meal vouchers". Economic Times. India.
  2. ^ John, Jessu (3 February 2016). "Directi unveils Zeta digital meal vouchers, sees ?8,000-cr market potential". The Hindu Business Line.
  3. ^ Saraswathy, M (22 September 2017). "This festive season, corporate gifting for employees goes digital". Moneycontrol.com.
  4. ^ Singh, Arti (7 January 2016). "How Bhavin Turakhia is trying to disrupt corporate meal voucher business". VCCircle.
  5. ^ Bhakta, Pratik (23 November 2016). "Mobile wallet firm Zeta launches new card with more safety features". Economic Times (India).
  6. ^ Dasgupta, Brinda (7 January 2016). "Mobile wallet firm Zeta launches new card with more safety features". Economic Times (India).
  7. ^ Chowdhary, Sudhir (18 April 2018). "Start-up: Zeta clocks more than 14 million monthly transactions". The Financial Express.
  8. ^ Saraswathy, M. (27 February 2018). "Zeta looks to reach 2.5 million users in FY19". Moneycontrol.com.
  9. ^ Balachandran, Manu (23 August 2016). "The world's newest billionaires are two Indian brothers who founded a tech company in their teens". Quartz.
  10. ^ "Bhavin Turakhia now bets on Zeta". The Times of India. 30 September 2016.
  11. ^ "Directi's Turakhia now bets on cloud venture Zeta". The Times of India. 30 September 2016.
  12. ^ a b "Zeta ties up with RuPay for broader acceptance network". Economic Times (India). 11 April 2017.
  13. ^ Singh, Arti (29 June 2017). "Bhavin Turakhia's digital meal voucher venture Zeta backs ZingHR". VCCircle.
  14. ^ "Zeta Picks Up Stake in ZingHR for an Undisclosed Amount". BusinessWorld. 29 June 2017.
  15. ^ Bhakta, Pratik (9 August 2017). "IDFC Bank partners with Zeta for digital payments solution". Economic Times (India).
  16. ^ Pratap, Ketan (23 May 2017). "Sodexo Partners Zeta to Offer Employee Benefits Through Card, Other Digital Solutions". NDTV.
  17. ^ "Excelity Global partners with Zeta". India Today. 8 June 2017.
  18. ^ "Kotak Bank, Zeta launch digital prepaid solution for employees". New Indian Express. 17 September 2017.
  19. ^ "Payments tech co Zeta ties up with Kotak Mahindra to tap corporates". Economic Times (India). 17 September 2017. Retrieved 23 October 2017.
  20. ^ Sarkar, Brinda (23 April 2018). "62% of salaried employees find paper bills time-consuming: Study". The Economic Times.
  21. ^ Guptoo, Bishwaroop (16 January 2018). "Bhavin Turakhia-promoted Zeta puts funds in PeopleStrong HR Services". The Times of India.
  22. ^ Modqil, Shweta (3 November 2017). "Nasscom Announces Emerge 50 Winners: The Top 50 Most Innovative Indian Startups". inc42.com.
  23. ^ "GLIMPSES OF IFTA 2017". indiafintech.com. Retrieved 11 December 2017.
  24. ^ Waqar, Ahmed Fahad (24 August 2018). "A Company With A Futuristic View". BusinessWorld.
  25. ^ "Sodexo BRS and Zeta to merge India operations". Moneycontrol. Retrieved 25 July 2019.