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Author Lohr, Steve
Title Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else / Steve Lohr
Publisher New York, NY : HarperCollins Publishers, [2015]
Edition First edition
Rating Rating
Book Cover
 Bookstacks  QA76.9.C66 L64 2015    AVAILABLE


Description xi, 239 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bib Note Includes bibliographical references and index
Contents How big is big data? -- Potential. Potential. Potential -- Bet the company -- Sight and insight -- The rise of the data scientist -- Data storytelling: Correlation and context -- Data gets physical -- The yin and yang of behavior and data -- The long game -- The prying eyes of big data -- The future: Data capitalism
Summary By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data. In Data-ism, New York Times technology reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be -- and perhaps should be -- made in the future. This new revolution could change decision making -- by relying more on data and analysis, and less on intuition and experience -- and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years
Subject Big data -- Social aspects
Electronic data processing -- Social aspects
Data mining -- Social aspects
Information technology -- Social aspects
ISBN 9780062226815 (hardcover ; alk. paper)
0062226819 (hardcover ; alk. paper)
9780062226822 (pbk. ; alk. paper)
0062226827 (pbk. ; alk. paper)
9780062226839 (ebook)
9780062401786 (audio)
0062226835 (ebook)
0062401785 (audio)

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