Kourtney Kardashian's Poosh website comes under fire over post promoting vaginal wash - with experts warning women against using ANY products

  •  Kourtney Kardashian's Poosh website shared their top ten vaginal washes 
  •  Twitter users raged when the site referred to the vagina as a 'yoni' and 'hoo-ha'
  • Others suggested the list was useless as the vagina is a self-cleansing organ 
  • Medical experts have warned against using any products on your vagina 

Social media users have criticised Kourtney Kardashian's Poosh website after it posted a feature about non-toxic vaginal washes. 

Frustrated Twitter users called out the lifestyle site for referring to the vagina as 'your yoni' and 'your hoo-ha' - with many feeling the phrasing was condescending towards women. Others suggested that the term 'vulva' would be more fitting.   

Some also commented that as a self-cleaning organ, the vagina does not need to use any other products to assist in the cleansing process.  

Experts have advised that it is 'absolutely vital' to take caution using any product on your vagina as they could potentially upset it's delicate PH balance and increase risk of infection.  

Kourtney Kardashian's Poosh website came under fire after it posted a list of it's top five feminine hygiene washes

Kourtney Kardashian's Poosh website came under fire after it posted a list of it's top five feminine hygiene washes 

Twitter users raged when the site referred to the vagina as a 'yoni' and 'hoo-ha' feeling the term was condescending towards women

Twitter users raged when the site referred to the vagina as a 'yoni' and 'hoo-ha' feeling the term was condescending towards women

Kourtney, 40, launched Poosh in April this year in a bid to 'educate, motivate, create, and curate a modern lifestyle, achievable by all.' 

Sharing the article on Twitter, Poosh wrote: 'Keep your yoni healthy with these non-toxic feminine washes that won’t harm your hoo-ha.'

The introduction to the list reads: 'Friendly reminder that traditional body washes and soaps are full of chemicals that seep into your skin, and if you’re using them … down there, it can kill good bacteria that keeps your vagina healthy.'

It continued: 'While the vagina is a self-cleansing machine, sometimes a little extra love for the external areas is necessary. Each wash will keep you feeling fresh without irritation (typically caused by artificial fragrances and ingredients that are hard to pronounce).' 

Social media users were quick to share their views on the list, with many raging that the website was unable to use the correct terminology for the female sex organ. 

Blogger Caroline Hirons wrote: 'And while I’m here, how exactly are you pushing a boundary if you can’t bring yourself to say ‘VULVA’? F***s sake. F****g people do my nut.(sic)' 

Blogger Caroline Hirons fumed at the post arguing that the site should have used the term vulva rather than 'yoni' or 'hoo-ha'

Blogger Caroline Hirons fumed at the post arguing that the site should have used the term vulva rather than 'yoni' or 'hoo-ha' 

Another said: 'Yoni and hoo-ha? Would love to meet the ad team who decided your target market was 5-year-olds... (sic)'

A third wrote: 'Where would you say my yoni and hoo-ha are located in relation to my vagina, gang( sic)' 

One blogger corrected the list, simply writing: '** v a g i n a (sic)'

Another infuencer stated:  'LMAO "hoo-ha" is not mysterious, it is childish (sic)' 

Later writing: 'And there is nothing whatsoever "disrespectful" about using the correct words (sic)'  

Other bloggers took to social media to rage about the site being unable to use the correct terminology for the female sex organ

Other bloggers took to social media to rage about the site being unable to use the correct terminology for the female sex organ

Some users also argued that the products are unnecessary, as the vagina will clean itself inside your body with natural secretions. 

One said: 'We're adults, you can just say VAGINA without us freaking out. And my VAGINA does a great job staying healthy without "feminine washes" thank you very much.(sic)'

Another raged: 'vaginas clean themselves that’s why we get discharge... why would I pay ten dollars for vulva perfume (sic)' 

A third said: 'It's called a vagina. Just use the word. Also these products are needless and dangerous.(sic)' 

London Gynaecology, a private gynaecology clinic in the capital, suggested the best way to wash your vagina is 'once a day with water and avoid perfumes, dyes, preservatives and harsh chemicals.’ 

'In terms of washing the genital area I recommend ideally plain water or soaps without any perfumes, and then dried with a soft cloth or tissue.

Some users felt the list was redundant and the products unnecessary, as the vagina is a self-cleansing organ

Some users felt the list was redundant and the products unnecessary, as the vagina is a self-cleansing organ 

The article also states it can 'Gift your hoo-ha with a delicate, non-toxic rinse that will help maintain a healthy vaginal pH balance'. 

However, experts have argued that using any product on your vagina can in fact upset the delicate PH balance of your vagina. 

Cosmetic doctor and intimate health doctor Dr Shirin Lakhani insisted that it is 'absolutely vital to exercise caution' while using feminine hygiene products. 

The expert warned that any product used on your vagina risks disrupting it's  pH level and increasing the risk of infection. 

She told Femail: ‘The growing trend for more extreme pubic grooming leaves the labia more exposed - something which has contributed to more women becoming conscious about the appearance of their vulva. 

This site suggested their products ca help 'maintain a healthy vaginal pH balance' however Dr Shirin Lakhani says any product used on your vagina risks disrupting it's pH level

This site suggested their products ca help 'maintain a healthy vaginal pH balance' however Dr Shirin Lakhani says any product used on your vagina risks disrupting it's pH level 

‘As with any beauty product that has contact with a vagina, it’s absolutely vital to exercise caution. 

‘The vagina is a self-cleaning organ and it doesn’t need anything to be done to assist it in the cleaning process. 

'By over-cleansing or douching with any perfumed products, regardless of whether they claim to be non-toxic or not, you can disrupt the delicate balance of balance which helps to maintain its health. 

‘If the pH increases and becomes less acidic, the vagina can be prone to infections, including bacterial vaginosis or thrush.'

 Zoë Dunn, Head of Sales and Marketing at YES, one of the products listed on the website, explained that the website could simply have mixed up their terminology and were not clear enough about distinguishing the vagina from the vulva. 

Zoë Dunn, Head of Sales and Marketing at YES, says online users often are not clear enough about distinguishing the vagina from the vulva

Zoë Dunn, Head of Sales and Marketing at YES, says online users often are not clear enough about distinguishing the vagina from the vulva

She said:  'A common mistake that bloggers, social media users and indeed many people make, is to not distinguish between the vulva and the vagina. 

'Yes, the vagina is self-cleaning, the vulva - aka the female external sex organs - do not self-cleanse in the same way. 

'Particularly after a long day, exercise, during a period etc, gentle cleansing to this area can be beneficial.  

'To bloggers and influencers, we say it’s important to do your research thoroughly and not advise women to use products that can cause harm or infection to the vagina.'

Kourtney Kardashian's Poosh website comes under fire over post promoting vaginal wash

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