'I felt so confident wearing it!' We asked three women with skin concerns to test out this make-up brand which cares AND covers - and they LOVED the results!
Ad Feature by IT Cosmetics
Imagine a frustrating situation where you just can't seem to find a beauty solution that works for you?
This was the exact position former US TV news presenter, Jamie Kern Lima, found herself in.
After years of suffering from hereditary rosacea, and with no product giving her the make-up results she was looking for, she quit her job to start the skin-loving make-up brand, IT Cosmetics. The mission was simple: to develop formulas that combine skincare with make-up in order to help solve everyday beauty concerns quickly, easily and effectively.
Now available in Boots, has IT Cosmetics provided a make-up solution for women with skin concerns? To find out, we asked three MailOnline readers who have different complexion worries to put two of their hero products - the Your Skin But Better CC+ Cream with SPF50 and Bye Bye Under Eye Concealer - to the test...
'It covered my redness and left me looking more youthful... I felt so confident wearing it!'
Michelle Watson, 54, is a corporate account manager living in Finchley, north London, with her husband David, the 55-year-old director of an IT company.
Michelle shown before (L) and after (R) she used IT Cosmetics Your Skin But Better CC+ Cream with SPF50 for facial redness
THE PROBLEM: REDNESS
'I've suffered from redness on my face since my twenties; I'm very self-conscious about it and won't leave the house without make-up - not even to walk the dog.
'It really does bother me; it's embarrassing and affects my confidence. I'll be giving a presentation in front of a group of people for work and I'll be conscious that I might have a red face. Then, the more I worry, the more hot and flushed I get! It's a vicious circle.'
Michelle found that the Your Skin But Better CC+ Cream with SPF50 blended well into her skin and wasn’t heavy in texture - leaving her looking more youthful
IT Cosmetics' Top Picks For Your Make-Up Bag!
All three women used the Your Skin But Better CC+ Cream to provide a glowing, even skin tone that covered their problem areas.
Available in 12 different shades (Boots, £31), it has everything your skin needs in one simple step – hydrating, full coverage foundation with anti-ageing SPF50.
Ankita also used Bye Bye Under Eye Concealer (£25 at Boots. Available in 24 shades) which helps reduce the look of dark circles and leaves skin looking even.
As with the CC+ Cream, it's best applied with the Heavenly Luxe Complexion Perfection Brush to ensure smooth and fuss-free application.
THE SOLUTION: YOUR SKIN BUT BETTER CC+ CREAM WITH SPF50
'After 30 years of worrying about how I look, I was excited to try IT Cosmetics Your Skin But Better CC+ Cream with SPF50 and it instantly made a huge difference.
'As I blended it onto my skin, it didn't feel heavy at all. In fact, it didn't look like I was wearing make-up! It covered my redness well and had a dewy finish that made me look quite youthful.
'My skin had a really healthy glow and I felt really confident wearing it! I was impressed and will definitely buy it for myself and I'd recommend others try it, too.'
'I'm really happy - it's certainly going to boost my confidence!'
Susan Barker, a 50-year-old customer service executive, lives in Horsham, West Sussex, with her husband Nick, a 50-year-old police officer, and their three teenage children.
Susan, 50, suffers from pigmentation after years of sunbathing and was so self-conscious about her complexion she wouldn't even take her make-up off to go swimming
THE PROBLEM: PIGMENTATION
'When I get ready in the morning, the first thing I see is my pigmentation. I've got sun spots on my face, alongside some white and brown patches.
'I'm so conscious of it, I rarely go out without make-up - even to go swimming. I always take my foundation everywhere for touch-ups on the go. If I forget, I'll go out and buy some.
'I'm always trying new products and I'd really like better coverage to make me feel more confident.’
Susan loved the way IT Cosmetics covered up her pigmentation and made her skin look even - and was adamant the Your Skin But Better CC+ Cream with SPF50 would boost her confidence when she left the house
THE SOLUTION: YOUR SKIN BUT BETTER CC+ CREAM WITH SPF50
'I'd heard great things about the IT Cosmetics Your Skin But Better CC+ Cream with SPF50.
'It applied really well and immediately covered up my problem areas, making my skin look even.
'It looked natural and didn't feel heavy and it's certainly going to boost my confidence when I go out. I'm really impressed!
'It was a really good colour and felt very light - I didn't feel caked in make-up at all.
'I'd like to think people would look at me and think: 'She's got good skin!'
'I look like me... but better!'
Businesswoman Ankita Stopa, 42, lives in east London with her husband Robert, a 42-year-old financial advisor, and their children, Yasmin, 10, and Milan, seven.
Ankita before (L) and after (R) using IT Cosmetics Bye Bye Under Eye Concealer and CC+ Cream
THE PROBLEM: DARK CIRCLES
'I've had dark circles under my eyes since my son, Milan, was born seven years ago.
'I love having family photos taken, but I feel that my dark circles spoil the photograph.
'I'm very conscious of them and they make me feel, and look, much older than I am. I want something that could cover my dark circles easily, and still let me get out of the house in few minutes. That would be the holy grail for me!'
THE SOLUTION: BYE BYE UNDER EYE CONCEALER
'I found the IT Cosmetics Bye Bye Under Eye Concealer and CC+ Cream very easy to apply - so much so, I could wear them every day.
'The make-up was very natural looking and light - in fact, it was so easy and quick to apply, it only took a couple of minutes.
'My skin instantly looked healthier and more glowy. I saw an immediate improvement. On a scale of 1 to 10, if my dark circles are a 7 or 8, after using the concealer, I felt they were a 1 or a 2. I looked just like me, but better!'
IT Cosmetics is now available at Boots. Discover the range of problem-solving products and RECEIVE £8 WORTH OF ADVANTAGE CARD POINTS when you buy two IT Cosmetics products, one to be the Your Skin But Better CC+ Cream with SPF50*
Ankita found the IT Cosmetics products easy to apply, only took a few a minutes and made her look younger
The CC+ Cream covers and cares for problem skin while the Bye Bye Under Eye Concealer helps hide those hard to tackle dark circles
HERE IS THE NEWS…. HOW TV BULLETINS INSPIRED A NEW BEAUTY BRAND
As a high-flying TV news presenter, Jamie Kern Lima was the friendly face thousands of viewers saw every day. When she developed hereditary rosacea in her twenties, what her viewers didn’t know was that she had a daily battle on her hands: to conceal the redness that showed through her make-up on air.
Despite spending most of her monthly wages on new products to cover her redness, she felt nothing delivered: ‘I was so tired of buying product after product that didn’t work for me, and I thought there must be so many other women out there who felt the same.’
However, it was this frustration that led to her lightbulb moment: to create beauty products that actually worked for her. Taking the leap, she quit her TV career in 2008 and founded IT Cosmetics. Working in collaboration with experts, her beauty dream became a reality: a range of formulas that combine skincare with make-up and help solve everyday beauty concerns.
Jamie’s vision is always to use real women, rather than models, to promote her products and her daily goal remains the same – to change the way many of us think when we look in the mirror: ‘I believe that every woman is beautiful and deserves to feel that way.’
For more information, follow IT Cosmetics on Instagram @itcosmeticsUKI or Facebook @itcosmeticsUK
*In a single transaction until November 5, 2019, subject to availability. Points indicated are total number of points awarded. Normal Boots Advantage Card terms and conditions apply, see application form for details.