Jump around! How M&S dancers surprised commuters with a festive flash mob
Ad Feature by Marks & Spencer
Unless you've been hiding under a rock you'll have seen the now iconic Marks & Spencer Christmas advert.
No tears or pulling on the heart strings this year; instead it's all about the pure joy of the festive season.
And yesterday morning at London Bridge train station, the joy spread a little further as commuters were surprised by a few familiar faces during the capital's busy rush hour.
The M&S Christmas advert has been causing a stir since its launch last week
The dancers from the Go Jumpers advert were inconspicuous in the crowds until the instantly recognisable first notes of House of Pain's Jump Around could be heard blasting out across the concourse.
Cue the shedding of their disguises and a flash mob performance of the full routine, with even the busy bystanders busting out the infamous M&S shoulder roll.
The star of the Go Jumpers campaign surprised commuters with an impromptu performance
Eagle eyed commuters will have recognised the star of the M&S Christmas advert - the Fair Isle jumper!
The flash mob dancers have perfected the iconic M&S 'shoulder roll'
Dressed in cosy knits from the new Marks & Spencer knitwear collection, the dancers definitely cheered up a freezing Tuesday morning for people on their way to work.
"I was pretty bemused at first when the music started,' said Rob Marr who witnessed the dancers in action. "But I’d seen the ad, and loved it, so quickly realised it must have been something to do with that."
And Rachel Laycock who was walking through London Bridge at the time couldn't help but get involved. "It’s such a catchy song I had to have a little dance," she said. "Although my moves left a little to be desired! The whole thing was really unexpected and a lovely way to brighten up a usually boring commute."
And this surprise event is all part of the brand's approach to celebrating the fun-filled side of Christmas.
Talking about the new campaign, Nathan Ansell, Marketing Director of M&S Clothing and Home said: “This year our Christmas campaign is all about great style and great value for the whole family. We’re having some fun with our customers and colleagues. We can’t wait to see the nation Go Jumpers for Christmas.”
Commuters at London Bridge capture the moment their journey to work became a lot more interesting...
And as you may have noticed, there's one knitwear trend in particular that's the star of the show this year; the fair isle.
This traditional look has been updated at M&S for winter 2019 in a range of colourways and designs.
And even better, you'll find styles to suit everyone with options for women, men, kids and even the family dog.
You don't HAVE to learn the 'shoulder roll' to take part in the festivities, but we dare you not to be tempted to jump around this Christmas.
Go jumpers in the iconic Fair Isle knit at Marks & Spencer...
Make this Christmas the most joyful yet with the Fair Isle festive knits made famous in the M&S Christmas campaign.
L-R: Fair Isle Print Roll Neck Relaxed Fit Jumper (£25) and Men's Christmas Fair Isle Design Crew Neck Jumper (£35) at Marks & Spencer
L-R: Fair Isle Jumper, 3-16 Years, (from £16) and Fair Isle Knitted Jumper, 3-16 Years, (from £14) at Marks & Spencer
Even the smallest members of the family can wear a Fair Isle this Christmas. Marks & Spencer's adorable onesie (below left) has a hood for freezing days, while your furry canine friend will look super sweet in this knit, complete with bone motif (below right).
L-R: Chevron Stripe Bone Print Dog Jumper (£19.50) and Knitted Fair Isle All In One (£16) at Marks & Spencer